Colin Richardson

Here's an easy tip for tire care- keep a pencil air-guage in your glove compartment. Check your tire pressure once a month and compare it to the tire-inflation placard on the driver-side door jamb.

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The automotive industry in Canada is in for a huge shock, and used dealers and any low-cost volume brand will benefit, luxury brands will be somewhat protected, and everyone else will be eating dirt. The average Rent in Ontario is $2,364. (Per Empire one) The average vehicle payment is $900 (per Finder and Globe & Mail) The average car insurance payment is 150-380 a month (Per Ratehub) And average about $100 a month for maintenance, $200 in gas, and if you pay to park, an average of $200 a month in parking. Add that together and you get an average car spend of $1400-$1600 a month! Pair that with rent, and the fact that the average income in Ontario is $4,569 per month, and we can see that affordability is going to become a much larger issue as inflation rates keep increasing the cost of everything in Canadians' lives. Taking that income, and subtracting the average rent and car ownership, that leaves most Canadians with $705 for everything from groceries, phone bills, entertainment, life expenses etc... This is obviously an issue, and for sure will compound in time with interest rates and mortgage renewals. SOLUTION! To not be a pessimist, I would like to propose a solution. Well, you can't change your MSRP from the OEM, you can bolster your used line with cheaper vehicles, partner with lenders that can work with older vehicles, and boost your service department's presence in the market. It will only become even more important to have a strong service department to help you weather the impending sales storm. as Car Dealership Guy said, whichever manufacturer has an absolute bottom dollar unit, will absolutely explode in the near future. Good Luck and Good Planning!

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Another year, another presentation to a progressive group of Canadian dealers. Last year I was invited by Paul McGeachie to present at the Motorcycle Powersport BC's first annual dealer summit. Great group of dealers, we had a good time, and I'm not sure why but they invited me back. Canada is very different than the U.S. on the powersports front. For the most part dealers have no franchise protections, margins on vehicles are typically lower, auto groups own quite a few roof tops, and many areas are packed with dealers selling the exact same brands. It's often a fight to see who can give away a machine for the lowest price, and that's caused many dealers to learn how to maximize profits in other areas of the business. While many U.S. dealer associations are focused mostly on state and vendor issues, the MPBC has a wide mandate on subjects like rider safety, career development, area access, and sustainability. This year's summit is on October 6th and 7th, in Harrison Hot Springs, BC. If you aren't signed up, then take a few minutes to do so. Here is the link, click on through.... https://lnkd.in/eNYamFnt While there have been requests for me to speak at more of these events, my current schedule is pretty tight. And, as I found out last year, some of these organizations are way more concerned with selling vendor sponsorships than they are about advocating for their dealer members. I'm always going to be a primary advocate for the dealer, and I won't stand for anyone disseminating misleading information. If you are a member of a state dealer association, be sure to confirm that they have your best interests at heart. If you don't like an individual who speaks the truth, I'm probably not your guy. #Powersports #MPBC #DealerAssociation #Motorcycle #Sleds #Advocacy

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*** BDC Automotive Talk -"It has to hurt" Nothing worth having will come easy. Let me explain 👇 It is said that our hardest lessons in life come through painful events. If you're like me, you have often wondered why this would be. As a high performance BDC coach/consultant , I work with people and dealership BDC's that have lost their way for one reason or another. After more than 15 BDC builds in my career, more times than not the BDM or team leader of the BDC is fearful of: - Trying new things - Making hard decisions - Fear of looking stupid or making mistakes - Afraid to lose their job - Working extra hours I could have added many more items to this list buy BDM's you get what am saying. As an automotive growth strategist by way of BDC, I get to challenge, push, question, interrogate, and test my students theories more so on what would happen if we don't try. I call this tough love. BDM's, as you start out this new week keep this in mind. It has to hurt. There must be an element of pain in your lessons for you to truly understand the real cost of not pivoting. It has to hurt for it to be real. Then and only then will you truly be able to articulate with precision your beliefs towards making a contribution to the business. Do you agree? Shale Kazdan Martha Alvarado Courtney Armenta Mayra Munoz 😇🚐☎️ Wendy Reeves Dionte Yates Nikki Di Lollo Glenn Bowron III Gina Anguilla MBA Klaudia Sanecka Stephanie Dunn Karen Mallinos Eric Bravo Mark Cohen Sameha Khoshaba Bruny L. Elena E. echo mayo Carla Pence #servicemanagement #servicedepartment #leadservant #thisiswhatwedo #trainpassionately #leadperpetually #automotiveindustry #fixedops #guestexperience

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BDC Automotive Talk - "Client or Partner" Do you think there is a difference between a client and a partner? Just got home from a "partner" onsite visit. It was 2 days of intense BDC coaching and development of their people. Now am not really into titles more than I am into attitude and behavior towards the title. Perhaps am asking myself the wrong question which is why I turn to YOU and your comments for your opinions and experiences. Let me first bullet point some of elements found on the agenda in the last 2 amazing coaching days with the amazing team over at Lange & Fetter Ford! - Created BDC alignment between the BDC and the sales floor - Internet lead flow management CRM recalibration - Coached on over coming objections and building rapport over the phone -Distinguishments between an in-market shopper and purchase intent shopper - Mindset coaching (there wear tears as we dug deep into their "why") - Assisted the sales manager in the development of 2 documented Standard Operating Process (SOP's) - Facilitated 4 vendor calls as I was trusted with executing technology audits - Assisted and participated in 2 morning sales meetings - amazing! - Coached and trained BDC on making relevant videos - Created, coached and developed "unsold" process - Countless role play (my favorite ) - Drilled down and surgically focused on BDC sensitivity training and explanation of all daily performance metrics - I even got on the phone and made calls (can you believe that I was asked over the phone by a customer if I was single and available?! how's that for building rapport) **** I said no if you were wondering So many more elements of the course of the days. As we say in the competitive sports world, I left everything on the field. So back to the question, does the above mentioned list indicate that am just a trainer at a clients providing surface level solutions, or a BDC high performance coach with the approach of creating operational efficiency? *** Shout out to the owner Aaron for the merch and especially gifting me this book. I can't express my gratitude enough as he knew I loved reading and made a previous observation of another Ryan Holiday book I was reading. Do what you love and love what you do. BDC Alchemy "Helping your people thrive, not just survive"

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According to Electric Mobility Canada, Canada has seen 53% growth in ZEV sales between Q1 2023 and Q1 2024. The increase in vehicle sales has been accompanied by a 45% growth in public charging stations over the same period. https://lnkd.in/eJDfPwJT #electricvehicles

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The automotive market in Canada is shifting once again! 📉🚗 Used car prices are on the decline, inventory levels are up, and finance rates are dropping. It's the perfect time for dealerships to capitalize on increased affordability and customer interest. 💼💰 Discover how Accessible Accessories can help dealerships enhance revenue streams and provide a tailored experience for customers in our latest blog post. Read more here👇 https://conta.cc/3JE04la #QuorumCompanies #AccessibleAccessories #AutoMarketTrends #CarDealerships

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Don't miss this chance to dive in to nVision with Jeff Flak, there's no one better learn from to see how nVision can help you improve your marketing strategies. Webinar is July 10th, and it will fill up fast! 🚗 ⚡ 💡 #coxautomotive #automotive #nvision #automotivemarketing

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If there is one constant in the Automotive business, it’s that the next unforeseen challenge or crisis is always lurking behind the next corner….or the next month as it were. :) One must demonstrate unrelenting resilience to survive in this business and I applaud everyone for grinding their way over the latest unexpected hurdle. This time the unfortunate CDK cyber attack which stands to reason as a likely contributing factor to the flat YoY performance in June. It’s a very interesting juxtaposition at the moment, isn’t it? SAAR trends over the last few months, the very real Canadian mortgage renewal concerns, continued geopolitical instability, etc., vs more positive indicators such as improved rates, the return of available supply, remaining pent up demand opportunity, etc. Where do you think the industry will land this year? 1.72 million units, 1.75….or even an optimistic 1.8+? Would love to hear your thoughts / opinions. Maybe we can look back in Jan 2025 to see who gets the closest to the pin award. ⛳️

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Electrifying the North: Honda's $15 Billion Leap into Ontario's EV Future Honda Canada Inc. has announced a colossal $15 billion investment to establish a state-of-the-art electric vehicle (EV) production hub in Ontario, Canada. This strategic initiative not only underscores Honda's commitment to electrification but also positions Ontario as a key player in the global EV landscape. Strategic Significance: 🌍 Honda's investment introduces a vertically integrated supply chain in North America, setting new industry benchmarks for efficiency and sustainability. 🌍 The creation of four specialized plants for EV assembly, battery production, and component manufacturing will transform the automotive sector, fostering a complete EV ecosystem. Market Impact: 💼 This project is set to invigorate Ontario's economy by creating 1,000 direct jobs and stimulating further employment in related industries. 💼 With major players like Volkswagen and Northvolt already investing in the region, Honda’s entry intensifies the competitive dynamics, promising enhanced innovation and potentially more consumer-friendly pricing in the EV market. Investment Opportunities: 💡 Investors should eye opportunities within the EV supply chain, especially companies focused on innovative and sustainable technologies. 💡 The long-term growth potential in the EV sector, buoyed by increasing global demand and stringent emissions regulations, makes this a ripe area for investment. Technological and Environmental Advances: ♻️ The on-site battery plant aims to revolutionize battery efficiency and sustainability, potentially reducing charging times and extending vehicle ranges. ♻️ Collaborations with POSCO FUTURE M Co., Ltd. and Asahi Kasei Corporation highlight Honda’s dedication to environmentally friendly manufacturing practices, setting new standards for the industry. Honda’s investment is more than an expansion; it’s a visionary stride towards sustainable mobility. As the EV market evolves, Honda’s integrated approach could serve as a blueprint for future industry developments. Stay connected with Market Unwinded for more insights on how today’s strategic decisions are sculpting the future of industries. Read More: https://lnkd.in/g82Uck_Y #Honda #ElectricVehicles #OntarioInvestment #SustainableMobility #MarketUnwinded #AutomotiveInnovation #EVMarket

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If you have struggled with time and efficiency in researching ADAS calibration requirements, this case study is a must-read! From an hour down to 2 seconds to receive accurate ADAS calibration reports pinpointing what safety and ADAS operations need completion. If you have not reviewed the Revv ADAS platform or scheduled your demo, I highly encourage you to do so soon. Spend more time on repairing cars, ensuring safer vehicles, driving revenue, and not wasting time on research. Who's ready?! #revv #nevermissanothercalibration #efficiency #safercars https://lnkd.in/guNuvUH8

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🚗 52% of Canadian vehicle shoppers have never been in an EV! JD Power reveals an important insight: when these shoppers experience an EV just ONE TIME, their willingness to consider an EV for their next purchase nearly TRIPLES! Firsthand experiences in the EV adoption journey are crucial. To really anchor this increase in purchase consideration, these test drives must be paired with information exchange with someone who: 1)Understands the Product 2)Knows the Ecosystem 3)Can Debunk Fears Do you agree?

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As a sales manager in the automotive industry, I have observed a concerning trend among some retailers cutting back on their use of 3rd party leads and reducing or even completely eliminating their BDC operations. While this move may seem justified in the eyes of executives attempting to lower marketing budgets and reduce overhead costs, it raises a critical question: are we sacrificing business and ultimately reducing profits in the long run? It is important to consider the impact of such decisions on our ability to generate leads, engage with potential customers, and ultimately drive sales. By cutting resources that connect us to a larger pool of prospects, are we limiting our reach and missing out on valuable opportunities? Or are we simply streamlining operations and focusing on more cost-effective strategies to maintain profitability? It is crucial for sales managers to closely evaluate the implications of these choices and advocate for a balanced approach that prioritizes both financial sustainability and business growth. Finding the right balance between cost-cutting measures and lead generation strategies is key to ensuring continued success in the competitive automotive market. #SalesManagement #AutomotiveIndustry #BusinessGrowth 🚗

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Did you know that dealerships are seeing a significant increase in revenue from parts and service? Discover the latest insights and trends shaping the automotive service sector.

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Some managers steer clear of incentives for BDC…what do you think about this? The highest performing BDCs tend to be some of the highest paid people in the dealership. AND this varies because many BDC members are barely getting by with their 💸pay plan. What I’ve learned is that this team has to press REAL hard to make this department financially work. They need constant motivation and encouragement. This is an intense job, it comes with high pressure like the sales and service floor. In fact, more pressure if you ask me! You are judged by the hour! If you are up for it, I share my insights and recommendations for a high performance team that wins championships! Listen and LMK what you think! 🎧 https://apple.co/4aMyfTs | 🎧 https://spoti.fi/43YWBac Sponsored by CallRevu & Lotlinx, Inc.

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Enhancing dealer & customer experience…..

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BDC Misconception #1: “The BDC will never treat my leads as good as my sales team” It’s extremely rare that I see a sales team that understands how to work leads. They often forget that the best chances of selling a car is when the customer is in store (other than the cases of remote deals) Oftentimes salespeople will give them everything they ask for, price, trade appraisal, credit app, etc. what can the customer do with this information…? Take it to get a better deal from your competitor. When the main goal of a phone/text/email conversation is to get the customer to the store in the first place to discover all of the options that the dealership has available, you only need to sell 1 thing and it actually has no cost: the appointment. We keep the BDC focused on the benefit of the customer visiting the showroom and meeting with the salesperson, sales managers, and F&I manager in person. We know that 1 conversation and maybe only 1 phone call is the only chance that we may get with that person. Imagine this: you’re a Kia store with a ton of inventory. Your Internet leads are converting more than 40% to appointments, your show rate is over 80%, and you’re selling over 40% of the appointment shows… and you get it done with an outsourced BDC. These numbers belong to a client of ours and trust me when I say that the relationship to make it happen, wasn’t built overnight. It takes partnership, transparency, and the ability to call each other on practices we don’t agree on. Outsourcing your BDC doesn’t have to be scary in the slightest bit. When you partner with Epic BDC you gain friends, allies, and a rather inexpensive money making machine ���� Message me to chat more about what it means to outsource and the processes that we use to make it seamless ✨

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Ontario continues its stride towards automotive and electric vehicle excellence with a monumental $43 billion in investments secured to date. A warm Ontario welcome extends to Honda as they join the regional EV supply chain, marking a significant and historic investment in our province. Key Details: Honda is committing a staggering $15 billion investment into its Canadian EV supply chain. 🏭 Four state-of-the-art factories will be established: One for EV production One dedicated to battery manufacturing One for CAM/pCAM One for battery separators Financial Support: The province of Ontario is contributing up to $2.5 billion, while the federal government is matching this amount, demonstrating a united effort towards sustainable growth and innovation. #Ontario #Automotive #ElectricVehicles #Investment #Lithium https://lnkd.in/e3Ur-GVA

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🚗🔧 Are you tired of mystery problems in your dealership's sales and service departments? What about the BDC? We struggle to understand why appointments are not showing up and wonder if it has to do with reviews or whether our people are not using urgency to set appointments. We find that the service department never calls back customers but wants to see more traffic. What do we do? Me, I manage by data instead of emotion! I ask questions, I look at reports, and then I get my hands dirty and talk to the customers. I get involved and temporarily become a part of the problem. Why? If I am not a part of the problem, I will not understand or have the experience to develop solutions! Let’s uncover the secrets to pinpointing and resolving these issues! One must identify pain points and optimize your operations for maximum efficiency and customer satisfaction. This reel is your go-to guide for transforming challenges into opportunities, from diagnostic techniques to practical solutions. Watch now to learn how to take the first step toward creating a better process, resulting in a more profitable dealership operation! 🚀📈 #DealershipSuccess #SalesAndService #EfficiencyBoost #automarketing #automotiveindustry #cardealers #process #dealeretraining #businessdevelopment #operations

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