About
Articles by John
Activity
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That's a wrap. Happy Friday! I hope you have a relaxing weekend. I'm going fishing to keep my business development muscles in top shape. See you on…
That's a wrap. Happy Friday! I hope you have a relaxing weekend. I'm going fishing to keep my business development muscles in top shape. See you on…
Shared by John Heenan
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One of my favorite features on Winmo is its reporting on Decision Makers On The Move, especially new hires and first-time CMOs. These are the top…
One of my favorite features on Winmo is its reporting on Decision Makers On The Move, especially new hires and first-time CMOs. These are the top…
Shared by John Heenan
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Agencies who subscribe have a 30X higher close rate...OK, I made that up, but it could be a great resource for your BD performance. Subscribe and…
Agencies who subscribe have a 30X higher close rate...OK, I made that up, but it could be a great resource for your BD performance. Subscribe and…
Shared by John Heenan
Experience & Education
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JHeenan Consulting
View John’s full experience
See their title, tenure and more.
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Volunteer Experience
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Executive Mentor
Everwise
- 3 years 3 months
Education
I enjoy providing my experience, information, advice, guidance and perspective to young executives. I particularly enjoy helping with the day to day challenges by providing a higher level perspective with the kind of foresight I would have appreciated in my early career.
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Executive Mentor
American Marketing Association
- 4 years
Education
The program is designed to provide mid-level career professionals with an opportunity to gain invaluable career guidance and enhance their networking skills through a one-on-one partnership with a devoted professional while participating in workshops and off-site exercises.
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CMO Roundtable
The American Marketing Association—Washington, DC
- 1 year
Education
The AMADC CMO Roundtable is exclusively for the “C - SVP” level marketer. Configured for casual networking among peer marketing leaders and a forum to share experiences and challenges in today's uncertain business landscape.
Publications
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8 Mandates for Social Media Marketing Success
By Kent Huffman With Eric Fletcher published by C-Suite Press
See publicationInsights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors
Foreword by Dr. William J. Ward Social Media Professor at Syracuse University
Afterword by Liz K. Miller Vice President of Programs & Operations at the CMO Council
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The World’s Foremost Authorities On Marketing: Top CMOs Share What They Know Best
ExecSense
See publicationThe World’s Foremost Authorities on Marketing is a collection of chapters written by leading CMOs speaking on the topics and subjects they know best. Chapters include:
How to use Storytelling Techniques to Advance a Marketing Campaign, John Heenan - CMO, Luckie & Company
Organizations
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American Marketing Association
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- Present
Recommendations received
13 people have recommended John
Join now to viewMore activity by John
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Agency president, "No matter what we do, no reply, no clicks, no engagement from my prospect list." Find answers to this and much more: jheenan.com…
Agency president, "No matter what we do, no reply, no clicks, no engagement from my prospect list." Find answers to this and much more: jheenan.com…
Shared by John Heenan
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I have looked at many agency prospect lists and can confidently say that 40%—60% of their contacts are not the agency's audience. How is your…
I have looked at many agency prospect lists and can confidently say that 40%—60% of their contacts are not the agency's audience. How is your…
Shared by John Heenan
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Marketers say the first thing they do when considering a new agency resource is to ask friends and colleagues for recommendations. Wouldn't it be…
Marketers say the first thing they do when considering a new agency resource is to ask friends and colleagues for recommendations. Wouldn't it be…
Shared by John Heenan
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There are two things you can’t live without when fishing for new clients: a great prospect list and your own Ad Agency Prospecting Platform. I know…
There are two things you can’t live without when fishing for new clients: a great prospect list and your own Ad Agency Prospecting Platform. I know…
Shared by John Heenan
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Are you feeling the summer slump, that nail-biting time when every prospect is OOO? Or is this year different? I think there is more vacationing…
Are you feeling the summer slump, that nail-biting time when every prospect is OOO? Or is this year different? I think there is more vacationing…
Shared by John Heenan
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Read what 5 agency owners say are their biggest challenges to winning new clients. Maybe you are experiencing the same. If so, I tell them what to do…
Read what 5 agency owners say are their biggest challenges to winning new clients. Maybe you are experiencing the same. If so, I tell them what to do…
Shared by John Heenan
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Even with the best-laid plans, the economy, a significant client loss, staff turnover, and many other events, can easily derail your business…
Even with the best-laid plans, the economy, a significant client loss, staff turnover, and many other events, can easily derail your business…
Shared by John Heenan
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Are you a subscriber? The New Business Newsletter is a great resource to level up your BD performance. Subscribe and see for yourself. ⏩ Is Ad…
Are you a subscriber? The New Business Newsletter is a great resource to level up your BD performance. Subscribe and see for yourself. ⏩ Is Ad…
Shared by John Heenan
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Prospecting is a proven tactic for agencies and virtually every other business. Like any endeavor, you must do it well consistently to reap the…
Prospecting is a proven tactic for agencies and virtually every other business. Like any endeavor, you must do it well consistently to reap the…
Shared by John Heenan
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What is it with marketers who take the initiative to engage, share, discuss, ask for a proposal and then disappear? Can you at least reply ‘No,’ just…
What is it with marketers who take the initiative to engage, share, discuss, ask for a proposal and then disappear? Can you at least reply ‘No,’ just…
Shared by John Heenan
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Imagine if your agency was like a hot property in today’s real estate market. Multiple marketers lined up with offers to work with you, outbidding…
Imagine if your agency was like a hot property in today’s real estate market. Multiple marketers lined up with offers to work with you, outbidding…
Shared by John Heenan
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I offer unfiltered, unbiased, outside expertise using a classic marketing approach and the latest methodologies fresh from the agency front line…
I offer unfiltered, unbiased, outside expertise using a classic marketing approach and the latest methodologies fresh from the agency front line…
Shared by John Heenan
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5 agency owners sum up the biggest challenges keeping them from new clients. Maybe you are experiencing the same. If so, I tell them what to do about…
5 agency owners sum up the biggest challenges keeping them from new clients. Maybe you are experiencing the same. If so, I tell them what to do about…
Shared by John Heenan
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If you are running business development for an agency and you don’t subscribe to Winmo, you are fighting with one hand tied behind your back, maybe…
If you are running business development for an agency and you don’t subscribe to Winmo, you are fighting with one hand tied behind your back, maybe…
Shared by John Heenan
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Log in to your own Ad Agency Prospecting Platform. See how easy it is to scale your prospecting and use data to focus your limited time on the best…
Log in to your own Ad Agency Prospecting Platform. See how easy it is to scale your prospecting and use data to focus your limited time on the best…
Shared by John Heenan
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Talking about referrals, she said she has an extensive network that used to keep her busy with referrals but has dried up, and she doesn't know how…
Talking about referrals, she said she has an extensive network that used to keep her busy with referrals but has dried up, and she doesn't know how…
Shared by John Heenan
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Prospects are hardening their defenses to keep you out. Technology is tightening its grip to keep you out. What can ad agencies do to get through?…
Prospects are hardening their defenses to keep you out. Technology is tightening its grip to keep you out. What can ad agencies do to get through?…
Shared by John Heenan
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