Jessica Berger

Snap Unveils Generative AI Assistance for AR Creation: Snap's AR creation tools are getting some valuable AI updates. https://bit.ly/3RwqZDO

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🦉 Last week, David Greenfield attended the BRXND Conference in NYC. The intersection of brands and #AI is fascinating, blending human creativity with AI efficiency. Tim Hwang suggested AI-assisted creativity could become a performance art, raising the question of how to integrate top creative minds with advanced technology. Here are his top 5 takeaways: 👉 AI Enhances Excellence: AI's value lies in improving excellence, not just replacing mediocrity. 👉 Evolving Legal Perspectives: There's a shift towards allowing copyrights for AI-enhanced content, emphasizing the need for process documentation. 👉 Image Discovery over Generation: The real value lies in discovering and utilizing existing images efficiently, as highlighted by Joshua Nafman from Diageo. 👉 Human Oversight vs. AI Independence: The debate continues, but human oversight is crucial where human reactions determine success. 👉 Overcoming AI Fears: We need to move beyond fears around creative authenticity and legal issues to fully embrace AI's potential. Dig deeper on our blog: https://lnkd.in/exYu7m7k #AI #Branding #Innovation 

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GatherVerse PreVerse: Flourishing in a Friendly Metaverse: Wellness and Connection in XR Experiences Participants: Nanea Reeves, Skip Rizzo, Caitlin Krause, Mikhaila Stettler, Jeremy Nickel Abstract - We’re gathering for a wide-ranging discussion exploring trends and future directions of metaverse/Web 3.0 experiences to foster wellbeing, social and spiritual connection, and new leadership that embodies a sense of flourishing. What kinds of experiences can we create with extended reality that are more effective, connected, scalable, and transformative than those present in our physical world? We’ll consider guiding principles for individual and shared social experiences focusing on wellbeing, therapeutic, spiritual, and creative applications. We’ll also address the merits of guided, instructional and self-directed experiences, as well as integrations of game design. This roundtable is an active investigation of guiding principles for creating meaningful wellness experiences and building consciousness in the metaverse.

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AI Synthomatics: A Game-Changer in Pre-Viz Testing- In 2023, we launched the AI Synthomatic, a groundbreaking blend of AI technology and human artistry designed to transform AI-animated video production and pre-visualization testing. So, what’s the big deal? Well, at WB+TDP, we've taken prompt-based image building and paired it with our proprietary AI software that allows for stable video and consistent character likenesses. This moves us clear past the available text-to-video or image-to-video platforms which lack any multi scene character training. By combining our artists visual storytelling expertise with cutting-edge AI tech and WB+TDP’s VFX expertise, AI Synthomatics take pre-viz testing to the next level. The result? Stunning real-look test commercials that boost creative output and address budget concerns, shaking up the industry in the best way possible. Using AI Synthomatics, animatics look closer to the real thing, so your testing is closer to the finished work. Curious about how it all works? We’ve put together an explainer video that takes you behind the scenes and shows you how our team brings an AI Synthomatic to life. https://lnkd.in/eP-usp4d #ai #aisynthomatic #previz #testing #vfx #wbtdp

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Are you intrigued by Netflix's product experience? Fast Company interviewed Netflix's VP of Design Steve Johnson to learn about how the company designs its systems and here are some key takeaways: 1. Understand User Needs: A successful product should cater to the various needs and situations of its users. Netflix understands that users have different viewing habits depending on the situation, such as watching alone or with family, and accordingly designs the platform. 2. Personalization vs. Universality: While personalization is important, offering universal experiences can create a sense of connection among users. The "Top 10" feature is an example of a universal feature that provides a sense of what others are watching while still offering personalized recommendations. 3. Data-driven Design: Data plays a crucial role in understanding user behavior and informing design decisions. Netflix uses user data to personalize recommendations and optimize the overall user experience. 4. Prioritize Value over Features: New features and functionalities should be carefully considered to ensure that they add value to the user experience. Netflix avoids replicating existing features or chasing trends unless they can demonstrate a clear benefit to users.

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#Acrobat AI Assistant is revolutionising the way you have interacted with documents. Salient features of the AI Assistant include an intuitive conversational interface for answering queries about the document, generating concise overviews of long documents, providing intelligent citations, easy navigation, and consolidation of information into top takeaways. All this done in a simple , safe and secure way. Read more below about Acrobat Ai Assistant below !

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Share the data your team needs. In addition to pre-built lists, #Popdock lets you build your own lists called Favorites. You can then share those lists with your team. This video is a quick guide to saving and sharing Favorites. If you want to go more in-depth with Popdock favorites, check out the Popdock documentation: https://okt.to/1MAYr8

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According to Microsoft’s just-released 2024 Annual Work Trend Index, the professional groups leaning into AI adoption the hardest are also the ones most threatened by generative AI tools. ↗ In the past six months, non-technical professionals have increased their use of LinkedIn Learning courses designed to build AI aptitude by 160%. ↗ The occupations most likely to have added AI skills like ChatGPT and Copilot to their LinkedIn profiles are in creative positions. ↗ Some 33% of content writers who added skills to their profiles last year included AI, and 27% of graphic designers did so. More insights and analysis from the report on Sherwood News: https://lnkd.in/g3Gs6V7U

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Join us tomorrow in Santa Monica for our panel on "Gen AI in Creative Workflows: Balancing Innovation and Ethics.”   Rachel Whaley is our expert moderator, and she’ll be posing questions to panelists Laura Shanae Randant and Faith 'Aya' U. like: How can creative professionals ensure accountability and transparency when using generative AI tools? What safeguards need to be in place to protect creative professionals and prioritize human ingenuity? What are some potential pitfalls of overreliance on generative AI? And conversely, what would you say to people who are afraid or intimidated to try using it?    We value our partnership with co-host, the SoCal Chapter of Women in Big Data, Odessa Reyno & volunteer team, and thank to them for providing food and beverages.   See you there? RSVP at https://lnkd.in/ggcTkPuK   #genai #generativeAI #responsibledata #art #writing #creative #ethics #AIethics #equity #creative #innovation #artists #machines #aspiration #technololgy #sociology #AI

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"Be cautious of falling into the trap of being 'Data rich, insights poor,' as extracting meaningful insights from data requires dedicated resources. Focus on mining the right data to generate actionable insights that drive business outcomes." One of our favorite call outs from the POSSIBLE Trend Report from Publicis Commerce came from Jill Cruz. We would add: The creativity that brings insight-driven ideas to life to connect with shoppers also requires dedicated resources. 📊 -> 💡 -> 🎨 -> 💛 -> 🛒 Check out the full report here 👉 https://lnkd.in/eE3BBb6W #data #insights #creativity #connection #commerce

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Doing what’s right for the planet overlaps with what’s right for the #programmatic industry. Following the Green Media Summit, and in recognition of Earth Month, Julia Li spoke to AdMonsters about our commitment to a more sustainable ad tech ecosystem, sharing both what we've done and what we're doing to improve our carbon footprint. #SustainabilityInTech #AdTech #GoGreen #GoingGreen https://bit.ly/3QhOK2a

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🤖 AI. It's all everyone is talking about right now! From Sora to Chat GPT, WPP's Production Studio to Meta AI. This is why this advice from the wonderful Katie Street founder of Street Agency is more relevant than ever: 🧑‍💻 Lean to use and Master AI, before it masters you. We're still at the beginning, so now is the perfect time to get stuck in! 🗞️ Keep up to date with the latest AI tech others are using. Is there something really cool that completely passed you by? 🔍 Look into which tools can make your processes more efficient. Are there tasks that AI could speed up, quality check, or create more outputs. Interested in hearing about more of our amazing events? Well you might want to join our mailing list here: https://lnkd.in/g9SNFiX #advertising #marketing #marketingagency #creativeagency #advertisingagency #agencylife #leadgeneration #businessdevelopment #newbusiness #ai

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Get radically new results with #genAI by using provocative prompts. #AI #contentcreation #creativeprompts #technology #innovation https://smpl.is/97kuq

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From Metropolis (1927) to The Matrix (1999), human concerns about AI misalignment have been repeatedly explored in fiction. In this blog post, David Selfe takes a look at more recent representations - including Ex Machina (2015) and Horizon: Zero Dawn (2017) - and asks what this tells us about contemporary anxieties over AI unbound by human ethics. #ai #artificialintelligence #ethics #society #analysis

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“Undefeated” is a collaborative project by Riot Games, the developers of VALORANT, XG, Publicis Groupe's Digitas Singapore, and Heckler HQ Singapore. The captivating animated music video serves as a prelude to the upcoming Valorant Champions Tour (VCT) Pacific, which is a key event in the esports calendar. Dee Reyes, creative director at Digitas Singapore, shared, “When we crafted the storyline for this year's VCT Pacific music video, we needed a partner to breathe life into our vision. We were committed to delivering a concept that resonated with VALORANT players and gamers, as well as VCT Pacific and XG fans alike. Cody and the Heckler team attended to every detail we outlined, showcasing unparalleled dedication and excellence." Cody Amos, creative director at Heckler, also added, "A key aspect of the project was finding the perfect aesthetic—a visually captivating world with subtle nods to familiar landscapes yet imbued with a distinct, alternate reality. Together with Digitas Singapore, we delved into the intricacies of the storyline, refining the narrative arc to encapsulate themes of friendship, resilience, and triumph." #marketingcampaign #esports #gaming ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4

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