Los Angeles, California, United States
Contact Info
4K followers
500+ connections
About
Experience & Education
Licenses & Certifications
Projects
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National Student Advertising Competition
Each year the American Advertising Federation (AAF) partners with a major corporate client to challenge over 200 college chapters across the country to develop an integrated marketing campaign for a specific product, service or brand aimed at diverse target markets. The corporate sponsor provides a case study outlining the company’s campaign objective, the history of its product and its current advertising situation. The case study reflects a real-world situation facing the company. Students…
Each year the American Advertising Federation (AAF) partners with a major corporate client to challenge over 200 college chapters across the country to develop an integrated marketing campaign for a specific product, service or brand aimed at diverse target markets. The corporate sponsor provides a case study outlining the company’s campaign objective, the history of its product and its current advertising situation. The case study reflects a real-world situation facing the company. Students must research the product and its competition, identify potential problem areas and collaborate to devise a completely integrated marketing campaign for the client.
Honors & Awards
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USC Marshall School of Business Dean's List
USC Marshall School of Business
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Fox Sports University Project Winner
Fox Sports University
Led a group project for Fox Sports University to create an integrated marketing campaign to promote Fox Sports West & Prime Ticket.
http://foxsportsuniversity.com/school/usc/Fall-2014 -
Schweppes Advertising Campaign Winner
USC Annenberg School for Communication and Journalism
Led a group project to create an original advertising campaign for the Schweppes brand.
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