About
Articles by Jeff
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Why Brands Need Content Agencies of Record
Why Brands Need Content Agencies of Record
By Jeff Rosenblum
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The NFL Reminds Us How Great Brands Are Built
The NFL Reminds Us How Great Brands Are Built
By Jeff Rosenblum
Activity
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Storytelling is about connection. And all brands are in some way characters in our stories. You need sneakers to run, gear to climb, technology to…
Storytelling is about connection. And all brands are in some way characters in our stories. You need sneakers to run, gear to climb, technology to…
Liked by Jeff Rosenblum
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Amazing kickoff last night to The Room Women’s Leadership Summit in Ojai, CA. Unlike most Room events where I have to pretend that I actually know…
Amazing kickoff last night to The Room Women’s Leadership Summit in Ojai, CA. Unlike most Room events where I have to pretend that I actually know…
Liked by Jeff Rosenblum
Experience & Education
Publications
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Friction
powerHouse Books
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental…Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition. -
The Naked Brand
Film Buff
When's the last time you bought a new product only to find you've been duped by slick but misleading advertising? Over the past century corporations have had incredible influence on the world we live in, taking free reign to pollute, collude and mislead mass populations. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing they can no longer pull the wool over our eyes. The Naked Brand looks at the Don…
When's the last time you bought a new product only to find you've been duped by slick but misleading advertising? Over the past century corporations have had incredible influence on the world we live in, taking free reign to pollute, collude and mislead mass populations. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing they can no longer pull the wool over our eyes. The Naked Brand looks at the Don Drapers of today and how they are changing the world - looking great isn't enough. It's time to actually be great. A FilmBuff Presentation.
Honors & Awards
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iMedia's Small Agency of the Year 2013
iMedia
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iMedia's Agency of the Year 2012
iMedia
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Webby Award Nominee
Webby's
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iMedia 25 Internet Marketing Leaders and Innovators
iMedia Connection
The annual list of cutting-edge creatives, strategists, and technology innovators with big ideas, who get results and collaborate openly to push internet marketing forward.
http://www.imediaconnection.com/iMedia25/2012/People/Jeff-Rosenblum/
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It may be summer Olympics season, but I am beyond thrilled for the Olympic Winter Games in Salt Lake City, Utah in 2034! Congrats to Park City…
It may be summer Olympics season, but I am beyond thrilled for the Olympic Winter Games in Salt Lake City, Utah in 2034! Congrats to Park City…
Liked by Jeff Rosenblum
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I really enjoyed seeing the three short films Marriott Bonvoy created and showcased last night BrandStorytelling . One in particular was about a…
I really enjoyed seeing the three short films Marriott Bonvoy created and showcased last night BrandStorytelling . One in particular was about a…
Liked by Jeff Rosenblum
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A little book called "Bill Bernbach said..." was made in September 1989 to mark the 40th anniversary of DDB and the memory of the legend that was BB.…
A little book called "Bill Bernbach said..." was made in September 1989 to mark the 40th anniversary of DDB and the memory of the legend that was BB.…
Liked by Jeff Rosenblum
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Influencer costs are going up. Maybe it’s because micro-influencers have realized their value and are charging brands more because of it. Maybe…
Influencer costs are going up. Maybe it’s because micro-influencers have realized their value and are charging brands more because of it. Maybe…
Liked by Jeff Rosenblum
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Thanks, Fast Company, for the 2024 Innovation by Design award, from all of us at Aescape!
Thanks, Fast Company, for the 2024 Innovation by Design award, from all of us at Aescape!
Liked by Jeff Rosenblum
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I spent the last two days at the Ad Age Small Agency Conference. One of the things I realized is just how long I’ve known and worked with some of…
I spent the last two days at the Ad Age Small Agency Conference. One of the things I realized is just how long I’ve known and worked with some of…
Liked by Jeff Rosenblum
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Fantastic day celebrating the grand opening of the all-new construction ECHO Suites Extended Stay in Spartanburg, SC - the 1st hotel opening for the…
Fantastic day celebrating the grand opening of the all-new construction ECHO Suites Extended Stay in Spartanburg, SC - the 1st hotel opening for the…
Liked by Jeff Rosenblum
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Crushing it as always. Go team! #mywyndham #onegoaloneteam
Crushing it as always. Go team! #mywyndham #onegoaloneteam
Liked by Jeff Rosenblum
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I’ve had the opportunity to participate in many industry conferences and events throughout my career, but this week marked my first opportunity to…
I’ve had the opportunity to participate in many industry conferences and events throughout my career, but this week marked my first opportunity to…
Liked by Jeff Rosenblum
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The inimitable Dan Makoski was in the SF Bay area this week, and I was proud to show him our new Visa HQ building in Mission Rock. Dan's "12…
The inimitable Dan Makoski was in the SF Bay area this week, and I was proud to show him our new Visa HQ building in Mission Rock. Dan's "12…
Liked by Jeff Rosenblum
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Men without a skincare routine are now in the minority. Below, experts explain how marketers can attract the category's growing consumer…
Men without a skincare routine are now in the minority. Below, experts explain how marketers can attract the category's growing consumer…
Liked by Jeff Rosenblum
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