Jayson Dubin

With more businesses branching into FAST experiences, it's clear that this trend is only growing. One of the key outcomes of this is the TV-like experience being offered as part of a device service. This channel is accessible to all customers who purchased Roku’s low barrier-to-entry devices. The advantages of cable advertising are now in the domain of tech. #FASTTV #Innovation #AdTech

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News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

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Transform or Be Left Behind! In an opinion piece for AdExchanger, Broadsheet Client Bob Walczak, CEO of MadTech, emphasized the urgent need for businesses to invest in their transformation. "Rather than try to purchase your way into the future, organizations need to explore transformation from an accounting sense." As the advertising industry pivots away from third-party to first-party data, Bob sees this as the opportunity for businesses to retool and approach transformation through corporate accounting.  Read more here: https://lnkd.in/dFCE-hdU  #BroadsheetPR #ClientNews #adtech

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In this new CTV explainer, I take a closer look at SPO. As streaming audiences continue to lean into AVOD and FAST services, the volume of addressable CTV inventory will continue to grow. This growth takes place at a time when SSPs are looking to build buy side capabilities, and DSPs sell side offerings. This means those on the buy side will be able to buy CTV through a number of programmatic routes offered by DSPs, SSPs and Ad Servers, making it much easier for ad buyers to get their ads onto the biggest screen in the household, but first, they need to understand their buying paths. #CTV #Streaming #AVOD #FAST #Programmatic #AdTech

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This is such a wonderful news to learn that Connected TV is gaining traction in this marketing world. Honestly, everytime I see a brand buying the tiny bottom footer of the top header banners with illegible fonts and images on mobile, I cringe and almost want to scream. Cheap CPM and CPC is not about sacrificing your brand image to chase the reach figure. A reach is nothing to your potential customer is you can’t even communicate your message clearly and standout from the crowd. Time to rethink everyone? What metrics matter most? Ultimate is always the revenue and margins, not your reach and frequency figures. When will we shake off this mindset?

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This move is not just about better metrics; it's about recognizing the growing influence of gaming as a major media channel. As the gaming industry continues to expand, having accurate and comprehensive measurement tools is crucial for understanding audience behavior and maximizing the impact of advertising campaigns. #Gaming #FutureOfGaming #InGameAdvertising

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On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

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I am so looking forward to delivering the Keynote Address at the OTT.X / XFronts in Los Angeles on May 22nd. OTT.X is the global community of organizations, throughout the OTT streaming space, that includes content, service and technology providers, channels, platforms, and retailers. Advertising agencies and PR firms are also deeply involved in the trade association. The XFronts is the place where the OTT community gathers each year to pitch, learn, collaborate and get down to business. If you’re not a member of OTT.X, and not attending the XFronts, you should change both of those things today. All of my most important OTT meetings take place at the XFronts each year. It is really a must attend event for everyone on the West Coast. Some of you New Yorkers may want to turn out as well. My Keynote Address is entitled "How OTT Turned ‘The Art of TV Advertising’ Into A Science." I have long maintained the world began to change for television advertisers the day someone figured out how to connect the Internet to a television screen… and, as a result, add more science to the art of TV advertising. Think about it! Advanced TV, in its various forms, already reaches most US television households. Nearly nine in 10 US television households own at least one OTT device. Either an integrated smart TV that connects directly to the Internet, or one of the many OTT devices: Roku, Apple TV, Xbox, Amazon Fire Stick, PlayStation, or an Internet-connected Blu-ray player. Those devices have decisively changed how Americans watch TV. By the end of 2021, almost 240 million Americans, roughly 70 percent of the population, used one or more streaming video services through individual or family subscriptions. By comparison, the traditional US pay TV market — made up of cable and satellite TV users — fell to an estimated 150 million viewers by the same point. That was down from an estimated 175 million just two years earlier. That shift is reflected in what Americans watch, as well as how they watch. In 2021, streaming video service providers produced more new TV shows than all cable TV networks combined, according to entertainment newspaper, Variety. That came just two years after the streaming service sector passed broadcast TV in total viewership. You’re not going to want to miss the presentation, so be sure to secure your tickets to the XFronts today: https://lnkd.in/ggfSZNnv I am looking forward to sharing the stage with thought leaders including tvScientific’s Jason Fairchild, NBC/Universal’s Mike Hood, OMD’s Suhaila Hobba, Quigley Simpson’s Jeff Ratner and Traction’s Brian Hovis. I am also looking forward to spending time with OTT.X CEO Mark Fisher and old, dear friend and business associate Mark Papia. See you at the XFronts.

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When Quest 1-2-3 is losing $100 per unit, does Quest's software, games, content, and ecosystem really help the company's hardware products generate revenue and achieve profitability? Is there no longer a loss? After Quest's OS is opened to hardware manufacturers, does the price of Quest still remain at a loss? If it continues to lose money, what is the significance for hardware manufacturers to sell products in the market with the Quest system and Quest together? For some system integrators, buying hardware from factories and software from partners, a VR headset reaching the end consumer costs close to $1000 USD, will consumers pay for it? Quest wants to be like Windows, but Windows doesn't make computers, so there's no awkward situation of being both the referee and the player. What advantages do games and applications on Quest have compared to those on SteamVR?

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The use of #HDMI CEC is an innovative way to hit an extremely targeted market, especially in the gaming industry. It'll be interesting to see how receptive consumers will be to this and what companies jump on board first. #RokuTV #TargetMarket

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Curious about the inner workings of Contextual TV? Now’s your chance to ‘Get to Know’ more about Contextual TV, & start connecting with your audiences interests across screens. In part two of this first episode, Mike Villalobos, VP of Strategy & Planning at Seedtag, will discuss what makes Contextual TV unique, diving deep into the four steps of a Contextual TV campaign that allows advertisers to target users with a precision that goes beyond the standard CTV activations. Watch now: https://hubs.li/Q02x3V6G0 #GetToKnow #ContextualTV #CTV #ContextualAdvertising #PressPlayForContextualTV

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It’s upfronts week, with many of the big TV networks, from NBCUniversal, to Fox to Disney, and Warner Bros. Discovery hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.   Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in all the jockeying to be the dominant measurement currency and there’s a lot to talk about - with perhaps nothing more foundational than #identityresolution (especially for the connected household). It was a pleasure to join Chris Brooklier from The Trade Desk to talk about all of these things--and how Blockgraph is playing the important role of "data draino" unclogging the pipes of addressable television (credit Jonathan Heller). #householdidentity #measurement #attribution #signalloss #connectedTV #privacy

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The Trade Desk's latest earnings call marks a shift from the "open internet" to "premium internet". CEO Jeff Green emphasizes the distinction between low-grade, made-for-advertising inventory and high-quality, premium content. This focus aligns perfectly with our strategy at Decentriq 🎯 Open web programmatic is evolving, focusing more on quality and transparency. Technologies like our data clean rooms let advertisers find audiences and target customers through premium publishers in much more accurate ways. You can uncover audience insights, generate lookalike audiences, and remarket to customers — all while reaching users where they spend most of their time: Outside of walled gardens. Read more in AdExchanger's article below.

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Announcing our commitment to enabling clients to buy Roku #CTV inventory the way they want with all the necessary signals and data

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"Coming together is a beginning; keeping together is progress; working together is success." - Henry Ford In my recent interview, I highlighted the game-changing potential of our new CTV traffic direction. This innovation stems from long-standing partnerships, emphasizing how collaboration fosters breakthroughs. Partnerships are the bedrock of innovation, enabling us to pioneer unique offerings that drive performance and reshape the industry landscape. #PartnershipPower #InnovationLeadership

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Are you ready for the future of targeted advertising? Hear what Proximic by Comscore's Global Head of Sales Angela Bianco Rodriguez had to say when she recently joined the eMarketing Association's podcast with Kevin Lee to unravel the advertising industry challenges posed by signal loss and increasing privacy regulations. Key takeaways include: ✅ The importance of context and category in ad targeting, even without precise identity signals ✅ Why multiple tactics are needed to achieve scale, including contextual targeting and retargeting loyal customers ✅ The importance of unbiased data and third-party partnerships in the media measurement and targeting landscape ...and much more! Check out the full podcast here: https://lnkd.in/eVyQT2Ys

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ICYMI check out the in-depth review by PR publication Sword and the Script Media, LLC about why Propel PRM has become the top innovator and smart alternative to legacy (aka mediocre!) PR software In Frank Strong's words, "That said, while I strive to be agnostic, and fair, I don’t dish out praise lightly. Yet now and then a software product comes along and makes an impression. Recently Propel, an Israeli PR software startup, has done just that." https://lnkd.in/d9qPP5Bh #PR #PublicRelations #PRM #AI

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