The Trade Desk's latest earnings call marks a shift from the "open internet" to "premium internet". CEO Jeff Green emphasizes the distinction between low-grade, made-for-advertising inventory and high-quality, premium content. This focus aligns perfectly with our strategy at Decentriq 🎯 Open web programmatic is evolving, focusing more on quality and transparency. Technologies like our data clean rooms let advertisers find audiences and target customers through premium publishers in much more accurate ways. You can uncover audience insights, generate lookalike audiences, and remarket to customers — all while reaching users where they spend most of their time: Outside of walled gardens. Read more in AdExchanger's article below.
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🔧 Think your CDP is an all-in-one solution for the cookieless era? It may seem so, but a closer inspection 🔬 reveals it probably doesn't fully address all your data privacy and collaboration needs. Swipe through to discover how combining your CDP with a data clean room creates a resilient, future-proof first-party data strategy ⬇️
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Why are banks like PostFinance using #datacleanrooms? Because campaign impact grows when high-quality data can be collaborated on. Decentriq ensures data privacy with products built on stringent European standards from the ground up—a European company for European needs. Hear what Laura Andracchio and Juan Baron have to say.
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After almost two years of successful collaboration on Goldbach Group AG’s cookieless advertising solution — specifically with 15 major brands running about 20 campaigns using data onboarding — Ines Feltscher and Juan Baron highlight the critical role of first-party data for improving ad targeting while maintaining the privacy of this data. For more details on best practices and insights gained during our work together so far, read the full interview below. #DataOnboarding #DataCleanRooms
Interview on data onboarding and data clean rooms
goldbach.com
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🫀🔒 How does the iCARE4CVD consortium let participants collaborate on cardiovascular disease data while ensuring the absolute privacy of patient information? Read our latest case study to find out 👇 https://lnkd.in/ezwJRx7M
Decentriq facilitates analysis of data from over one million cardiovascular disease patients
decentriq.com
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AntVoice has created a #cookieless directory (in French) to help marketers navigate the end of third-party cookies 🗺️ Discover our data clean rooms among the top solutions to ensure your campaigns remain effective and competitive in this new era 💪 Explore the directory below.
Annuaire Cookieless : identifiez les solutions pour basculer dans un monde sans cookie tiers
info.antvoice.com
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As the industry moves away from third-party cookies, have we ever asked ourselves if they were truly beneficial to begin with? 🤔 Marketers need to embrace a consumer-first strategy that respects privacy and prioritizes authentic interactions. Read about how the industry can make this happen in the article by Gerry D'Angelo and Jerry Daykin. 🧭 At Decentriq, we help you navigate this transition. Our data clean rooms enable marketers to deliver effective campaigns while respecting user privacy.
Cookies are dying for a reason and it’s time for senior marketers to talk about it
marketingweek.com
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The World Economic Forum has recognized Privacy-Enhancing Technologies (PETs) as one of the Top 10 Emerging Technologies for 2024, emphasizing their role in innovative technologies unlocking data collaboration. "Effective data sharing and utilization technologies that protect privacy, security and data sovereignty are essential if the emerging potential of AI is to be realized." Learn about the key types of #PETs and how they safeguard data confidentiality and integrity in our article: https://lnkd.in/d7GMp4uM.
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If you follow Decentriq, you probably know confidential computing is what makes the data collaborations on our platform completely privacy-compliant. But why has confidential computing become a such an important point of discussion at Apple and OpenAI lately? Check out our latest article to find out: https://lnkd.in/esA5sEks
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