About
Activity
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Wow, three years at Google already! Time flies when you're having fun and making an impact. I'm incredibly proud of what we've accomplished together.…
Wow, three years at Google already! Time flies when you're having fun and making an impact. I'm incredibly proud of what we've accomplished together.…
Liked by Jason Fournier
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Thank you Steven Wolfe Pereira ⚡️ Donna Speciale and the TelevisaUnivision team for hosting the Bacardi NAM Marketing team this week at your…
Thank you Steven Wolfe Pereira ⚡️ Donna Speciale and the TelevisaUnivision team for hosting the Bacardi NAM Marketing team this week at your…
Liked by Jason Fournier
Experience & Education
Volunteer Experience
Projects
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Facebook Elevate
- Present
Co-leads Facebook Elevate is designed to accelerate the economic success and impact of entities of color around the globe, by providing free marketing education, mentorship, and support to increase their economic impact in the community, grow their revenue, improve their online presence, and to build their brand online.
Other creatorsSee project -
Smirnoff Nightlife Exchange Project with Madonna 2011
- Present
Key Responsibilities include:
- Responsible for the revolution of Smirnoff's Owned and Earned digital channels to drive an engaged community at scale to purchase driving top line sales.
- Partner with 50 markets around the world to drive a global social media conversation (across multiple platforms) that not only encourages a dialogue (vs. a monologue) w/ consumers but provides utility & editorial authentic entertainment.
- Provides direction to the full creative process from concept…Key Responsibilities include:
- Responsible for the revolution of Smirnoff's Owned and Earned digital channels to drive an engaged community at scale to purchase driving top line sales.
- Partner with 50 markets around the world to drive a global social media conversation (across multiple platforms) that not only encourages a dialogue (vs. a monologue) w/ consumers but provides utility & editorial authentic entertainment.
- Provides direction to the full creative process from concept to execution, ensuring that creative work incorporates the right social triggers and content that will generate maximum earned media.
- Sits in the intersection between 'creative' and 'media' to ensure earned media is at the heart of everything we do.
Other creatorsSee project -
Smirnoff Nightlife Exchange Project 2010
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Key Responsibilities include:
- Serves as the global Smirnoff community manager / engagement specialist across all owned digital properties providing brand strategy guidance to global social media agency while being the champion of the voice of the Smirnoff global community.
- Social Media Agency is responsible for writing / publishing / moderating content, monitoring accounts, and reporting ROI.
Other creatorsSee project
Honors & Awards
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Android Brand Identity
Clio Awards
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iPager: Clio Award winner
Clio Awards
More activity by Jason
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Massive congratulations to Samsung Mobile on another epic Unpacked. The Google team was honored to play a part in today's big moment in Paris. The…
Massive congratulations to Samsung Mobile on another epic Unpacked. The Google team was honored to play a part in today's big moment in Paris. The…
Liked by Jason Fournier
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Thank you @Mike Tommasiello and COOL HUNTING for the lovely write up! Could not be prouder of the Sake ONO team and the journey we are on.
Thank you @Mike Tommasiello and COOL HUNTING for the lovely write up! Could not be prouder of the Sake ONO team and the journey we are on.
Liked by Jason Fournier
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I strive to create one of the most inclusive spaces at Cannes Lions International Festival of Creativity. There is always more work to be done but…
I strive to create one of the most inclusive spaces at Cannes Lions International Festival of Creativity. There is always more work to be done but…
Liked by Jason Fournier
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I’m proud to share that I was recently recognized as a member of The Wall Street Journal CMO Network, a collective community of leading experts from…
I’m proud to share that I was recently recognized as a member of The Wall Street Journal CMO Network, a collective community of leading experts from…
Liked by Jason Fournier
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Loved seeing our Smirnoff work on this most giant of screens. Thank you to Cristina Diezhandino and Sinéad Burke for sharing how Diageo and Smirnoff…
Loved seeing our Smirnoff work on this most giant of screens. Thank you to Cristina Diezhandino and Sinéad Burke for sharing how Diageo and Smirnoff…
Liked by Jason Fournier
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Our new Android tables have landed in select Vodafone stores and don't they look good! Big shout out to everyone at Android & Vodafone who played a…
Our new Android tables have landed in select Vodafone stores and don't they look good! Big shout out to everyone at Android & Vodafone who played a…
Liked by Jason Fournier
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When my new world meets my old world. #chanel #samsung in Seoul. Shot on S24 Ultra.
When my new world meets my old world. #chanel #samsung in Seoul. Shot on S24 Ultra.
Liked by Jason Fournier
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Super clever, useful and fun application of Gen AI from Creative Lab! Make your own custom alphabet at labs.google/gentype
Super clever, useful and fun application of Gen AI from Creative Lab! Make your own custom alphabet at labs.google/gentype
Liked by Jason Fournier
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Excited to be back with Cannes Lions International Festival of Creativity this year this year with my wonderful friends at The Creative Ladder. It’s…
Excited to be back with Cannes Lions International Festival of Creativity this year this year with my wonderful friends at The Creative Ladder. It’s…
Liked by Jason Fournier
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Thrilled and humbled to be heading to Cannes today representing Cannes Lions International Festival of Creativity as a Glass Lion juror for Google…
Thrilled and humbled to be heading to Cannes today representing Cannes Lions International Festival of Creativity as a Glass Lion juror for Google…
Liked by Jason Fournier
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Proud of the work we're doing this Pride month at Google by working with partners to preserve LGBTQ+ history, spotlighting LGBTQ+ creators, and more.…
Proud of the work we're doing this Pride month at Google by working with partners to preserve LGBTQ+ history, spotlighting LGBTQ+ creators, and more.…
Shared by Jason Fournier
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It was great to participate at Cairns in Cannes today talking about the opportunity to do both broad national and hyper local marketing at scale…
It was great to participate at Cairns in Cannes today talking about the opportunity to do both broad national and hyper local marketing at scale…
Liked by Jason Fournier
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