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Chris Peterson
A busy morning in the podcast world as the IAB has released the 2023 podcast advertising study & iHeartMedia reported Q1 earnings. Let's dive in! First: IAB The headlines are simple: - Podcast ad revenue grew by 5% in '23, just shy of $2b (US). Yes, this is slower growth than we have seen previously (I can hear those misinformed headlines being typed as we speak!). If you look at the major players and their quarterly earnings over the last year, they all saw growth. So, what slowed down overall revenue? Simply, it was the middle & lower tier of podcasting. Brand dollars went to Spotify, iHeartMedia, SiriusXM, etc., increasing the delta between those platforms & the independent publisher. - But wait, there's more... Podcast revenue is projected to more than double its 2023 ad revenue growth rate in 2024 and is tracking to a total spend of $2.6b by 2026. So what does this mean? This means that podcasting remains very healthy and the best revenue growth opportunity in digital media for the foreseeable future. We're seeing increased revenue growth from all the big players, and those dollars do trickle down to the mid-tier, especially as they tap into existing marketplaces. All is good. https://lnkd.in/eCGxgnUs --- Now, onto iHeartMedia: Overall, the company made $799 million, down YoY by 1.5%. If you take out political revenue, they're down 2.5% (and the stock reflects that, down ≈31% today as of writing this... eesh). Their Digital Audio Group saw revenue of $239m, up 7%. Not bad! Thankfully, iHeart breaks out their podcast numbers, which were $91m, up 18%! If you remove podcast revenue, the digital group is only up 1%. So, like with SiriusXM, we see podcast revenue as the tide raising all boats. So what does that mean? It's the same story as SXM: a declining business focused on radio that is desperately trying to grow its digital initiatives to offset losses from its bread and butter. And podcasting is the only digital venture that is working—and it's working well! But will it work quickly enough? That's a tough one. Podcasting now makes up 11.3% of the overall revenue, which is tremendous growth but needs to be bigger to offset the rest. So, what happens? While the company tries to grow digitally as quickly as possible, it is also creating quite a valuable asset that could be attractive to an outside buyer. $400-500m/yr in revenue with an extensive podcast network, ad marketplace, and technology could be quite the bundle for larger companies that have yet to enter the podcast space... 👀 Never a dull moment! --- I'm the CEO and founder of DWNLOAD Media, a fund focused on acquiring majority stakes in podcast companies. With continued audience and revenue growth, podcasting continues to be the most under-valued medium, making it time to invest in audio. If you're interested in investing in the podcast space, DM me! #podcasts #audio #investing #podcasting #iheart #radio
4011 Comments -
Chris Williams, CM
About 18% of TV/Digital Video is traded on media currencies defined by MRC, the other 82% is defined by Numeris. However, as media properties move from linear to streaming (story below) the MRC currency universe grows while the Numeris universe erodes. It's not about the size of the overall audience or time "tuned". It's about moving from GRP currency to Impression currency which severs the content metric from the ad metric.
137 Comments -
Brian Danzis
How can brands connect with their audiences interests across #CTV screens? 🔒 ‘Get to Know’ Contextual TV. This series breaks down the next-level technologies and unique capabilities that have helped position Seedtag as the leading global #contextual partner. 🚀 First up, in part one of a two-part episode, Mike Villalobos, VP of Strategy & Planning at Seedtag, will take us through the basics of Contextual TV and how it can help address advertisers’ challenges in the CTV landscape. Press play for Contextual TV: https://lnkd.in/ezC4ryc8 #GetToKnow #ContextualTV #Seedtag #ContextualAdvertising
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Brian Danzis
News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising
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Yaron Tomchin
"Coming together is a beginning; keeping together is progress; working together is success." - Henry Ford In my recent interview, I highlighted the game-changing potential of our new CTV traffic direction. This innovation stems from long-standing partnerships, emphasizing how collaboration fosters breakthroughs. Partnerships are the bedrock of innovation, enabling us to pioneer unique offerings that drive performance and reshape the industry landscape. #PartnershipPower #InnovationLeadership
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Lara Krumholz
Ever curious about what's under the curtain? Dailymotion has just unveiled Auto Path, a groundbreaking high-impact creative tailored specifically for the Auto Industry. By leveraging our Predictive Targeting audience insights and vast scale, we've crafted activations that resonate with car buyers, all while providing measurable in-ad actions with OLV and CTV. Key Standard Features: - Custom Multi-touchpoint elements envelop your video creative - Product feature hotspots seamlessly integrated within the video environment to capture attention - Outbound click features to enhance data collection, site traffic, and conversion rates Experience an exclusive peek behind the scenes... Let us guide you on a test drive and engage seamlessly across all screens! Hit me or our exceptional sales team Brenda Rodriguez Valeria Basmagi Edivaldo Junior to introduce you to this exceptional innovation in Latin America #autopath #Dailymotion #creativeinnovation #predictivetargeting
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Robert Webster
So This is Fascinating and I am very pleased. This week I posted that we needed responsibility to come back into programmatic. Because otherwise everyone blames others and we end up with a polluted ecosystem (fraud, bad content, MFA, hate etc). I have been talking about this in different ways for years. We need some level of walls to keep out the bad actors. We need some level of responsibility to maintain standards. Its clear that TTD and Jeff Green agree. This is at the nub of the push to the premium internet. With TTD taking some level of responsibility for what happens on their platform. Its also worth saying that the easy option is to do nothing. Many platforms make millions out of poor content in the short term. We need more action like this for the long term. For thats the point. This is not altruistic but acting to secure the long term viability of the channel.
121 Comment -
Asad Haroon
https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing
156 Comments -
Katie (Risch) McAdams
In a highly divisive US election year and with AI being used to generate mis- and disinformation at an unprecedented scale, it's critical that nonpolitical advertisers dial up their placement control to protect brand safety. Check out our latest blog on navigating this environment 👇 #DigitalAdvertising #Adtech
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Melvin Wilson
While I can’t speak to the legitimacy of the accusations herein, this is still a worrying situation for advertisers everywhere. Publications whose reputations are staked on their image of legitimate business are not what many may expect to be perpetrators of MFA Ad fraud. That being said, we can better understand ad fraud by looking at the incentive changes on the supply side of these AdTech deals. Ad fraud particularly harms multicultural publishers, as their reach and impact receive decreased impact when improperly assigned to Ad spaces. #AdFraud #AdTech #ProgramaticSupplyChain
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Jayson Dubin
Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging
141 Comment -
Lomit Patel
Streaming services have transformed content consumption, offering flexibility and diverse choices. Despite this, the financial sustainability of streaming poses a challenge. Streaming platforms must evolve revenue models to thrive, potentially integrating more advertising or exploring new subscription bundles. Traditional cable is indeed facing a decline as more consumers embrace streaming. However, cable companies are not sitting idle. They are embracing streaming technology and offering bundled services to retain their customer base, showcasing their adaptability. Future Business Models: - Hybrid Models: Integrating subscription-based services with ad-supported content may become more common following the success of platforms like Hulu. - Strategic Partnerships: Collaborations between content providers and tech companies, such as Comcast's partnerships with Peacock, Netflix, and Apple TV+, offer value and convenience akin to the old cable model but with modern flexibility. - Content and Experience Differentiation: The key to standing out in a competitive market is to provide unique content and enhanced user experiences. Investments in original programming, interactive features, and personalized recommendations are crucial in this regard. - Global Expansion: With domestic markets saturating, streaming services will expand globally, tailoring content to local preferences to capture new audiences. - Technological Integration: Advancements like AI and machine learning will enhance content delivery and user engagement, making services more efficient and personalized. The future of streaming and traditional cable will involve a combination of old and new strategies. By innovating and learning from each other, both industries can thrive in the changing digital landscape. 🚀 What do you think about the future of these media giants? #startups #streaming #advertising #subscriptions #business Rob Sacks
15088 Comments -
Todd Luciano
As third-party cookies become obsolete, companies relying solely on third-party data will struggle. In today's privacy-centric landscape, it's critical to collect data directly from your audience to not only craft a better, more defined user experience, but provide your advertisers better insights into the engagement of their digital marketing assets. Want to learn more on how Products Finishing continues to invest in audience development and how that provides our advertisers better analytics? tluciano@gardnerweb.com #dataprivacy #customerinsights #firstpartydata
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David Kohl
Protecting professional journalism is and has always been a primary TRUSTX focus. To reinforce this AdExchanger story, let me share a data point that demonstrates how news performs for advertisers willing to invest in the medium. One of our brand-side clients invested 59% of their campaign budget via TRUSTX in news. Through other SSPs, their spend was much less concentrated in this category. The brand tracked their cost-per-acquisition at 63% lower on the TRUSTX news-heavy campaign vs. the average across other general market SSPs. I think it’s pretty clear …. NEWS PERFORMS.
508 Comments -
Hugh Scallon
✅🖥️ New York Times (6/22): “Streaming has long been hailed as a promising business, because companies like Netflix can add additional subscribers at little extra cost. The more paying subs a service has, the more the company’s costs can be spread out over a large base, lowering the cost per sub. But those want lots of options, and the costs of making enough programming can be enormous. As a result, a streaming service’s profitability depends in large part on how many paying subs are needed before those TV shows and movies become cost-effective. There was a time when industry execs hoped that number might be as low as 100MM. But now the consensus among many of the executives interviewed is that the number is at least 200, and possibly more. “If you’re going to be a full entertainment service with live sports and tent-pole blockbusters today, 200MM is a number that can give you the scale with the hope for growth over time,” Amazon (execs have) said. Bob Chapek, Disney’s CEO until 2022, also agreed that 200 was the number that meant “you’re big enough to compete.” Netflix has reached that, and then some, with about 270MM paying subs. Moreover, those pay an industry-leading average of more than $11 per month. Netflix is highly profitable, with operating margins of 28 percent. In the first quarter of 2024, Netflix reported revenue of $9.4B, and $2.3B in net income. No one else comes close. Disney and Amazon are the only other streaming services with more than 200MM subscribers.” ⬇️ #streamingtv #ctvadvertising #avod #svod #ott #fast #upfronts
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Ben Dixon
A welcome reminder on the limitations of programmatic advertising despite its incredibly widespread use. The lack of transparency regarding where ads are displayed and the quality of placements remains a significant issue. Also, programmatic platforms may not always ensure brand safety, with ads appearing alongside inappropriate or harmful content. On top of that, relying solely on programmatic channels can limit the control advertisers have over ad placements and targeting parameters. And this is before we get to the demise of the 3rd party cookie. Interesting article to read and not surprised Bloomberg switched to a clean, direct-sold model. #DigitalAdvertising #Programmatic #Monetisation #OnlineAdvertising
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Melvin Wilson
The efficiency of programmatic supply paths is one of the key topics driving both digital transformation in the industry, as well as being a sticking point when it comes to dealmaking. This has led to numerous innovative enablements in recent years, and it is time publishers got a fairer end of the deal. #AdTech #AdPublishing #Data
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Jason Manningham
It’s upfronts week, with many of the big TV networks, from NBCUniversal, to Fox to Disney, and Warner Bros. Discovery hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities. Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in all the jockeying to be the dominant measurement currency and there’s a lot to talk about - with perhaps nothing more foundational than #identityresolution (especially for the connected household). It was a pleasure to join Chris Brooklier from The Trade Desk to talk about all of these things--and how Blockgraph is playing the important role of "data draino" unclogging the pipes of addressable television (credit Jonathan Heller). #householdidentity #measurement #attribution #signalloss #connectedTV #privacy
203 Comments
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