Lauren Taylor Willey

Brand authenticity for Hispanic consumers is a must, not just a nice-to-have. Discover three essential tips to build brand authenticity with this demographic in CCOM Co-Chairman’s, Manny Machado, latest Forbes Agency Council article. Read now: https://lnkd.in/exFzZec5

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Today's #marketing and #advertising headlines: 💊 Pharma advertisers are starting to tap the creator economy. 🤝 TikTok is expanding its advertiser partner program. 🧀 The chic La Dolce Velveeta campaign now includes queso. 💭 How effective are PSA campaigns at preventing domestic violence? ✈️ Report: Here’s how Gen Z travels. ▶️ Google unveiled new ways to reach streaming audiences. Take a closer look in today's issue of The Daily Carnage: https://lnkd.in/ghbfpabb

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Introducing Leo International HRC to the Pinterest family! We welcome you to Leo, behind the desk. Stay ahead in the race for talent with our bite-sized updates and dive deep into the realms of recruiting. Because behind every successful hire is a story waiting to be told. Follow us to stay in the know! Clink on the link below https://pin.it/2qdYDBdp4

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Good things come in threes. At POSSIBLE Miami our Head of Growth, Data & Digital Media Greg Kirby joined Obele (Brown-West) Hinsley, President at Tracer, to share three data-driven trends that are defining digital marketing. 📊 From building deep knowledge of emerging social media trends to uncovering pattens in real-time analytics, this discussion covered a range of new possibilities for brand data—showcasing what you can achieve by embracing emerging media and powerful tools like Tracer and Monks.Flow, our AI-powered professional managed service. 🤖#POSSIBLE2024

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If you’re targeting Hispanic Gen Z audiences, we’ve got exactly what you need! Our team is equipped with cutting-edge insights and tailored strategies that resonate deeply with this vibrant demographic. Reach out to explore how we can elevate your projects with impactful engagement and authentic connections. Let’s make your next campaign a resounding success! #marketing #GenZ #brandstrategy #engagement #success

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Step into the vibrant world of Hispanic marketing with our latest short film podcast from Branding #Studio24M, based in sunny Tampa, Florida. Delve into the nuances of cultural relevance, authentic messaging, and effective marketing strategies tailored for U.S. Hispanic consumers. Join us for insightful discussions and diverse perspectives on maximizing advertising impact. #HispanicMarketing #CulturalRelevance #MarketingStrategy #BrandingStudio24M #TampaFlorida #PodcastInsights

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TikTok also has its own market, and not many people know this. Without a doubt, it's an indispensable platform today. Don't get left behind and harness its potential! 🤯 #digitalmarketing #marketingdigital #marketing #socialmedia #agencymarketing #marketingagency #marketingmiami #miamimarketing #miami

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1 in 5 Americans is Hispanic. Hispanic Americans’ buying power is estimated to exceed $2.5 trillion USD within the next two years. And guess what? Advertising in Spanish has been shown to make brands more likable to bilingual Hispanics. Plus, it boosts your return on ad spend (ROAS) by nearly 39% according to a 2021 study by Nielsen. It’s not too late to start engaging your brand with this important audience. And with over a decade of experience in multicultural marketing, we at Creative Noggin can help. #SeHablaEspañol #Español #Marketing #MulticulturalMarketing #MultilingualMarketing

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ICYMI: Here’s a quick rundown of what happened at the highly anticipated #PerfectCongViynation wedding of the YouTube power couple Cong TV and Viy Cortez-Velasquez. #CongTV #ViyCortez #PerfectCongViynation #Wedding #ViylineMediaGroup #TeamPayaman

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Join FI Media Director, Susan Choi, on the latest edition of FI News Review to explore the significant shift away from alcohol consumption. This week's guest, Ivonne Kinser, CEO of Vantage Innovation Lab, breaks down how brands like Athletic Brewing and Hoplark innovate with non-alcoholic alternatives, reshaping consumer preferences and market dynamics. Will this trend redefine the future of drinking habits? Watch to find out!

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The first piece of data from our Truth About Bienestar series illustrates how culture impacts wellness dimensions that affect almost every category. If we don’t take this into consideration for our marketing efforts, then we’re missing out on the unique nuances in the Latino consumer journey that will drive motivation.

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We've caught up with our Paid Media Manager, Joaquin Lopez Otero, to discuss a common question we're asked about Facebook advertising... ❓ How frequently should you change your Facebook creatives? ⚡ If you have a large budget that's over £5k, you should change your creatives at least every 2 weeks, if your ads are out of the learning phase and aren't performing well. ⚡ If you have a small budget, your ads may not exit the learning phase, so we recommend changing them at least every 4 to 6 weeks, if performance is poor. #Facebookadvertising #Facebookadstips

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One of our favorite social media account to look at is CAVA! They have a deep understanding of a fundamental concept of social media marketing: adapting content across different social channels. The most recent example of this on CAVA's socials is their take on a popular TikTok trend where users find others who have similar taste to themselves. So how did they switch up the content while still staying on trend? CAVA's marketing team seems to have analyzed the type of content that performs better on Instagram versus TikTok: 🧆 Instagram: image-heavy content and shows off pictures of their customers' bowls in order to cultivate a strong relationship between brand and consumer. 🥙 TikTok: text-heavy content highlighting popular comments they receive from customers and viewers making the content relatable. Adapting content across social media channels involves a deep understanding as to WHO is looking at your content on each platform, and then creating content that matches your target audience. In other words, people on TikTok don't want to see content that should be on Instagram and vice versa. Well done, CAVA and their social media strategist, Kelsey McLoughlin!

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And here´s another insight: the US Hispanic audience (and potential brand clients) are close to 60M people. 🤔 Want them to be true #lovemarks? Let´s start today! 💟 #FamososAds #branding #clients #InfluencerMarketing #digitalcontent #SocialMedia #USHispanics #audience #Latinos #tips

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🌿 We recently launched our newest campaign on Health and Wellness, highlighting several statistics and key insights from our Health and Wellness online community. But how can a brand elevate its marketing and innovation efforts alongside this trend? This is where influencers come into play. Discover why influencers are the ultimate marketing partners for brands and learn how to select the influencers that best match your audience through the three tips in our blog! Read more here 👉🏻 https://lnkd.in/emXUz6rb #InfluencerMarketing #HealthAndWellness #MarketingStrategy

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