Inna Shamis Lapin

DEI is not a trend. DEI should always be prioritized and considered. The health of your employees and business is a stake. If you are ready to align your social impact efforts with your mission and vision, visit ocgpr.com. #openchannelsgroup #OCGPR #prfirm #multiculturalmarketing #socialimpact #socialimpactmarketing #communications #DEI  #socialimpactagency

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BREAKING—Some great news for cosmetology: The Future of the Beauty Industry Coalition is partnering with the Council of State Governments and the Department of Defense to support the mobility of licensed cosmetologists through the development of a new interstate compact. This additional licensing pathway will create reciprocity among participant states and reduce the barriers to license portability and employment. To that end, this week, Tennessee Governor Bill Lee (R) signed HB 2781 - the Cosmetology Compact bill - into law. Tennessee is the seventh state to adopt the Cosmetology Licensure Compact.   The Compact has now reached the seven-state threshold required for launch. Compact legislation has passed and been signed into law in Alabama, Arizona, Kentucky, Maryland, Virginia, Tennessee, and Colorado. There are still active Compact bills in California, New Jersey, New York, Ohio, and Pennsylvania. Work will begin to get the charter set up, which will lead to license mobility for cosmetologists in those states.   UNIVERSAL LICENSING (MOBILITY) Universal licensing legislation makes a state recognize professional licenses issued by other states—a shift that will remove regulatory red tape that can be an obstacle for out-of-state workers trying to get started in a new place. FBIC supports Universal Licensing.   In addition, in Nebraska, Governor Pillen signed LB 16 (Universal Licensing Recognition bill) into law. The new law will require all occupational boards to issue credentials based on credentials or work experience in another jurisdiction. So, Nebraska will recognize cosmetology licenses from all states.   In Missouri, Gov. Parson has signed legislation into law that includes language recognizing similar “scope of practice” and “at the same practice level”. That means the Missouri State Board doesn’t have to compare and contrast the license requirements between their state and the states of incoming license holders, including hours. Missouri will recognize all cosmetology licenses.   Join FBIC for free at FBIC.org.

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On a call with a client this morning, we talked about the biggest payoff of creating client success stories -- strengthening relationships. When the process is done well, your clients will: -take time to reflect on your partnership -examine and quantify the results and impact you've achieved together -feel recognized and appreciated Having trouble getting clients to commit to creating a story with you? Read our blog post, "5 Ways to Secure More Customer Stories and Testimonials."

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Join the ranks of top tech innovators like Microsoft and IBM who trust PR Newswire to amplify their brand presence! 🚀 We can help you stand out in the crowded tech landscape and connect you to the journalists and influencers that matter most. Click below to discover how tech giants leverage PR Newswire for visibility and comms success. #PRNewswire #TechInnovators #BrandVisibility

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Watch the latest episode Small Business Matters with Iris Seguí, Chief Strategist for Seguí Financial: https://lnkd.in/dhbUWTYJ Hosted by Miami's Community Newspapers, Small Business Matters brings you insightful conversations with industry leaders. nextMEDIA Driving Business to Your Business . . . #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024

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Marketing Dive's Chris Kelly on why CeraVe is using its Super Bowl playbook for a fake rom-com trailer: CeraVe scored one of the best campaigns at this year’s Super Bowl with a delightfully weird spot centered on Michael Cera. The brand’s first big game ad succeeded at building buzz with a strategy that leaned on social and earned media in the weeks leading up to the main event. The L’Oréal skincare brand is back with a new campaign that uses a similar approach and looks to get in front of consumers as Hollywood blockbuster season begins. Instead of floating a fake founder, CeraVe this time around has positioned itself as one half of a romantic comedy couple, including through a movie teaser-like ad. The tropes in the trailer for “The One Under the Sun” will be familiar to most consumers, whether they’re rom-com novices or went to the theater and helped turn “Anyone But You” into a surprise smash. In the video, an adorkable young woman, aided by two sassy friends, looks for love in someone “rich but not greasy,” who isn’t “another summer fling” and “protects [her] always.” Then, there’s a meet-cute, as the protagonist falls in front of matchmaker — and real-life dermatologist — Dr. Wallace Nozile. But in this “unexpected love story,” the match isn’t a beau but a bottle. As the woman slathers CeraVe Facial Moisturizing Lotion over her face at dinner, a friend quips, “At least she’s using protection.” For CeraVe and agency 72andSunny, producing a trailer for a fake rom-com made perfect sense as the brand — like countless others — wants to engage younger consumers for whom the “skip ad” button has become a favorite, explained Adam Kornblum, senior vice president and global head of digital marketing at CeraVe. “Let’s be real: Consumers are tired of traditional advertising,” the executive said. “The question was, how do we hack this kind of traditional advertising? How can we disguise our message in something entertaining?” CeraVe looked to how Hollywood does it, leaning on the simple insight that movie trailers have a better watch-through rate than traditional ads on YouTube. A rom-com format allowed the brand to blur the lines between advertising, entertainment and education, while also leveraging the popularity of reality dating shows. via @marketingdive

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Today, crafting a speech requires strategic thinking and precision writing in order to make a lasting impact long after the actual speech is over.  You have to consider your: 📢 Business objectives 📢 How you want to present yourself 📢 Audience response and more I'm thrilled to welcome Maria Lilly to PR Patter today, May 29th at 9:30am ET for a conversation on The Art Of The Speech. Join the conversation! #publicspeaking #communications

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Setting communication expectations with clients. An excerpt from our recent Agency Journey episode: Gray vs. AI: Client Success Strategies Based on Hard-Won Experience. Watch the full interview: https://lnkd.in/dmKJvy4v #agencyjourney #agencylife #podcast #clientsuccess

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85% of business leaders agree a well-functioning democracy is essential to U.S. capitalism, but 78% are concerned about the state of democracy in the United States today. That's according to a recent report from the Leadership Now Project, a bipartisan, pro-democracy group of more than 400 business leaders, which warns of growing political instability in the U.S. ahead of the 2024 election and the potential risks to business. Via TriplePundit What are your companies and business leaders doing to help protect our democracy? #leadership #elections Daniella Ballou-Aares Jennifer Stark Alix Lebec Ellen McGirt SHANNON WATTS Adaora Udoji Samantha Katz Lisa Witter McPherson Strategies

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Join my mailing list. Keep up with my latest tales, speaking gigs, and adventure stories from the world of a professional writer. Some stories not meant for social media. Free (and spam-free). Link in comments. #writerslife #ReadersWanted #writersofgeorgia #americanwriter #writersofinstagram #storytelling

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When you deliver insightful, educational, and disruptive content to your potential customers on a consistent basis, you grow your awareness, credibility, and your perceived value. See the impact it has had on some of our clients here: https://lnkd.in/ejvu8yQE #BrandAwareness #RankinPR #ValueDriven #BusinessGrowth #B2B

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Community partnerships are the secret sauce to enhancing a client's visibility. Collaborating with Kimberly L. and South Florida Business & Wealth has allowed some clients to amplify their voices in the community and reach new audiences. Partnerships only help boost brand awareness, foster trust, and drive success for the client. #marketing #marketingconsulting #marketingandadvertising #business #partnerships #collaboration

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🔮 Prediction: The recent progress made by Castro under its new owner signals a promising future for the popular podcasting platform. My Commentary: • With the evolution of Castro under new leadership, we can anticipate exciting developments and enhancements in both user experience and podcast content • This transformation may lead to increased listenership and engagement within the podcast community, positioning Castro as a leading platform in the industry Looking ahead: • The growing momentum of Castro highlights the bright prospects for the podcasting landscape, offering innovative opportunities for creators and listeners alike • As the industry continues to evolve, platforms like Castro play a crucial role in shaping the future of podcasting and driving creativity and engagement Embrace the Podcast Revolution! 🚀 Command Your Brand

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#MediaInterview: I recently sat down with PR Thrive to discuss "What Are Strategies for Tailoring Messages to Different Audiences." " Click the link below to read the whole story. Here is an excerpt: PR Thrive: What Are Strategies for Tailoring Messages to Different Audiences? *Me: Engaging with diverse communities and building relationships with key influencers can also help build trust and credibility. By showing empathy and a willingness to listen and learn, you can foster strong relationships with different groups and create messaging that truly resonates. #Entrepreneurship #networking #PR #PublicRelations

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ZenPilot's hiring framework. An excerpt from our latest Agency Journey episode with Gray MacKenzie: Crafting a Winning Hiring Process for Your Agency. Watch the full interview: https://lnkd.in/dtsKPPRW #agencyjourney #agencylife #podcast

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