“I was a co-panelist with Hooriya on the "Future of DEI" panel at California Life Science's first Inclusive Leadership Symposium in San Francisco. Hooriya is an exceedingly eloquent speaker with an incredible breadth of knowledge and a passion for positive change. Her ability to speak to a complex, emotional, and highly politicized topic with grace, strength, and assurance showed her incredible abilities as a speaker and advocate. Both as a panelist and colleague, I cannot recommend her enough. I learn from her every time we speak and would jump at the chance to participate with her in any venture. Next time you need an experienced speaker for an event, call Hooriya. Next time you need a genuinely cool, smart, and talented human, call Hooriya. She is of the highest caliber.”
Solana Beach, California, United States
Contact Info
3K followers
500+ connections
Contributions
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How can Social Media Managers balance creativity and accuracy?
Duolingo is a brand that has really stood out when it comes to social media content. They invest in their tone, personality, voice and identities. The commitment and support (top down) has allowed their social media managers to really shine and set a precedent in the language learning space.
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How can Social Media Managers balance creativity and accuracy?
Often times if you're the senior hire, you get to set the brand voice and tone, goals, define strategy and ideate around a foundational framework that the leadership has aligned with. Within such a framework, it is ideal to follow the 3:1 rule. For every one post of self promotional content, offer at least 3 posts that create value within your brand / clients industry. Then, review, optimize and adapt to see how you're doing against those goals. The process is cyclical. The progress requires constant nurturing, care and investment from sales, marketing and (global or local) brand teams to work as a synchronized machine.
Activity
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When I post on social media, it is always done without thinking much. Which is something, admittedly, I am working on. Part of my being authentic…
When I post on social media, it is always done without thinking much. Which is something, admittedly, I am working on. Part of my being authentic…
Liked by Hooriya Hussain
Experience & Education
Licenses & Certifications
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Understanding Media by Understanding Google
Northwestern University Medill School
IssuedCredential ID 2DJMLUA9EK -
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Volunteer Experience
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National Board of Governors
Human Rights Campaign
- Present 2 years 4 months
Civil Rights and Social Action
The Human Rights Campaign envisions a world where every member of the LGBTQ+ family has the freedom to live their truth without fear, and with equality under the law. We empower our 3 million members and supporters to mobilize against attacks on the most marginalized people in our community.
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Digital Co-Chair
Human Rights Campaign
- 4 years 1 month
Civil Rights and Social Action
The Human Rights Campaign represents a force of more than 3 million members and supporters nationwide. As the largest national lesbian, gay, bisexual, transgender and queer civil rights organization, HRC envisions a world where LGBTQ people are ensured of their basic equal rights and can be open, honest and safe at home, at work, and in the community.
Manage Human Rights Campaign - San Deigo's social media properties and platforms, paid and organic activity. Contribute content and strategy…The Human Rights Campaign represents a force of more than 3 million members and supporters nationwide. As the largest national lesbian, gay, bisexual, transgender and queer civil rights organization, HRC envisions a world where LGBTQ people are ensured of their basic equal rights and can be open, honest and safe at home, at work, and in the community.
Manage Human Rights Campaign - San Deigo's social media properties and platforms, paid and organic activity. Contribute content and strategy to all social media platforms to help expand HRC’s digital reach.
Plan and host HRC events as a member of the steering committee
Strategically grow federal club memberships, leverage fundraising arm, grow volunteer and follower base for offline and online presence across the San Diego County
Develop content covering key LGBTQ, minority communities and human rights issues in present political climate
Develop and execute strategic digital marketing campaign rollouts from conception to implementation, including online presence, social outreach, videos and associated marketing collateral
Evaluate new technologies, including social media properties, that HRC can implement to elevate its digital presence
Cultivate and maintain relationships with relevant brand ambassadors and partner organizations
Responsible for overall marketing strategy, including digital media efforts and brand management, for various HRC events: WomenLEAD, Time to THRIVE, HRC Gala etc.
Work with programs endorsed equality members of Congress (recent: Mike Levin - Solana Beach etc.) to help maximize their online presence through campaign and content development. -
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Courses
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Brand Management
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Consumer Management
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Management Information Systems
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Marketing Management
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Understanding Media by Understanding Google
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Honors & Awards
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Nominated for MEPRA 'Best Use of Digital PR' Campaign
MEPRA
My Volkswagen Qatar's Social Media '#MYVWQATAR' campaign by Grayling Qatar was nominated for the Middle East Public Relations Association's - 'Best Use of Digital PR' award.
The only entry from Qatar, competing with nominees and big players in Dubai - #MYVWQatar showcased, a successful 360 degree approach to social media with a holistic aim to increase VW Qatar's presence in Qatar and establishing their digital presence. The campaign saw over 2 million hits secured via #MYVWQatar…My Volkswagen Qatar's Social Media '#MYVWQATAR' campaign by Grayling Qatar was nominated for the Middle East Public Relations Association's - 'Best Use of Digital PR' award.
The only entry from Qatar, competing with nominees and big players in Dubai - #MYVWQatar showcased, a successful 360 degree approach to social media with a holistic aim to increase VW Qatar's presence in Qatar and establishing their digital presence. The campaign saw over 2 million hits secured via #MYVWQatar, achieving phenomenal ROI.
Languages
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English
Full professional proficiency
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French
Elementary proficiency
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Urdu
Native or bilingual proficiency
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Arabic
Elementary proficiency
Recommendations received
9 people have recommended Hooriya
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