“Heather is a joy to be around in the office. Her personality and professionalism are a great combination. She works well with others, takes direction well and also takes charge of her campaigns. Heather has a professional and friendly report with her clients; showing them that they can come to her with any concerns or questions and she will handle things efficiently and in a professional manner.”
Richboro, Pennsylvania, United States
Contact Info
1K followers
500+ connections
Richboro, Pennsylvania, United States
Contact Info
1K followers
500+ connections
About
Marketing/advertising executive with over two decades of agency experience. Having…
Contributions
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What do you do if your team members lack leadership skills in brand development?
As with any specialized skill, it takes two things to excel: learning and practice. Set the bar high, because your clients deserve that. Ensure you have experts on your team that can lead the way, by both example and guidance. And never miss an opportunity to help your team stretch and grow as they collaborate. Those that are meant to be experts in this area will rise to the challenge.
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Your advertising team is struggling to keep up with the competition. What are you doing to stay ahead?
It's important to never lose sight of the fact that your business exists to serve a need in a way that only you can provide in your own unique way. So while it's important to consider all best practices here, "keeping up with the competition" and "staying ahead" should take a back seat to things like "how to best serve" and "how can we make a positive difference for our customers/clients." The more you focus on serving your industry, the less competition plays into the equation. Make your own mark, and celebrate when others do the same. There's plenty of problem solving to go around.
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How do you boost your brand equity?
A key principle in business is that for something to be its most effective, it needs to have a strategy driving it. This certainly translates to your brand identity. Having a solid brand strategy as a foundational element to your business - and crystalizing that strategy into brand standards - sets you up for both easier tactical execution across the board, and easier interpretation of the resulting tactics as they make their way to your audience. Do the brand strategy work up front, and you will have a much easier time gaining that precious brand equity moving forward.
Activity
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One of the coolest things about our work? We bring the powerhouse skills of a big agency, but keep it top-notch and budget-friendly! 🌟 Over the…
One of the coolest things about our work? We bring the powerhouse skills of a big agency, but keep it top-notch and budget-friendly! 🌟 Over the…
Liked by Heather Janus Traum
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Announcing the 2024 Rum&Co Playlist! - see link to Spotify below and in the comments. Happy Summer! It’s been a minute since Henry and I gave you…
Announcing the 2024 Rum&Co Playlist! - see link to Spotify below and in the comments. Happy Summer! It’s been a minute since Henry and I gave you…
Liked by Heather Janus Traum
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There’s nothing like the weekend to recharge. Here’s to a productive and impactful week. #mondaysrule #startyourweekrefreshed
There’s nothing like the weekend to recharge. Here’s to a productive and impactful week. #mondaysrule #startyourweekrefreshed
Liked by Heather Janus Traum
Experience & Education
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Janus Advertising
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Volunteer Experience
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Foster Mom
Justice Rescue
- Present 7 years
Animal Welfare
Organizations
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Women In Bio
Member
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Recommendations received
14 people have recommended Heather
Join now to viewMore activity by Heather
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👋We're here! The week we proudly join the brightest minds in Alzheimer’s research and patient care as they come together in Philadelphia for…
👋We're here! The week we proudly join the brightest minds in Alzheimer’s research and patient care as they come together in Philadelphia for…
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🔑One key takeaway from this week’s #AAIC24 conference? No matter how good your Alzheimer's investigational therapy is, it holds little value if it…
🔑One key takeaway from this week’s #AAIC24 conference? No matter how good your Alzheimer's investigational therapy is, it holds little value if it…
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🤔 Worried the company you're working with doesn’t play well with others? At Janus Advertising, we don’t just play well with others – we thrive on…
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🚀 Have we mentioned we LIVE for collaboration? Need an extra hand with a project or account? We’ve got you covered. At Janus Advertising, we provide…
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Thank you to Authority Magazine for the opportunity to share Further's thoughts and experiences on using digital transformation to provide better…
Thank you to Authority Magazine for the opportunity to share Further's thoughts and experiences on using digital transformation to provide better…
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Uncomfortable truth: until the customer experiences the value of what you're offering, your logo is pointless
Uncomfortable truth: until the customer experiences the value of what you're offering, your logo is pointless
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As with many rare diseases, patients with Cutaneous Lymphomas (CTCL) often go years without a definitive diagnosis, thereby complicating the pathway…
As with many rare diseases, patients with Cutaneous Lymphomas (CTCL) often go years without a definitive diagnosis, thereby complicating the pathway…
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18 years ago, I arrived in the US with one suitcase and big dreams of becoming a biology professor. Little I knew that one stop at a purely touristic…
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The 80/20 Principle isn’t just a rule for business, it’s a rule for life. #Leadership #Success #motivation #PersonalDevelopment #80/20Rule…
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