Heather O'Shea

New York City Metropolitan Area Contact Info
2K followers 500+ connections

Join to view profile

About

Specialties: marketing, advertising, online research, digital media measurement…

Activity

Join now to see all activity

Experience & Education

  • Alter Agents

View Heather’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Licenses & Certifications

Volunteer Experience

Projects

  • Cracking the Social Code

    UM has been able to crack the social code by discovering the five needs that underpin all social behavior – learning, relationship, diversion, progression and recognition. In order for brands to form meaningful communications in social media, they should align their objectives with these consumer needs, which is what we at UM call the social value exchange.
    When these steps are taken, advertisers are more likely to not only drive better connections with consumers, but drive business results…

    UM has been able to crack the social code by discovering the five needs that underpin all social behavior – learning, relationship, diversion, progression and recognition. In order for brands to form meaningful communications in social media, they should align their objectives with these consumer needs, which is what we at UM call the social value exchange.
    When these steps are taken, advertisers are more likely to not only drive better connections with consumers, but drive business results as well.

    Other creators

More activity by Heather

View Heather’s full profile

  • See who you know in common
  • Get introduced
  • Contact Heather directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Heather O'Shea in United States

28 others named Heather O'Shea in United States are on LinkedIn

See others named Heather O'Shea

Add new skills with these courses

See all courses