Greg Hare

Dive headfirst into B2B marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity. Five ways to make your content shine. Get the tips. https://ow.ly/lX8h50PTB4X #B2BMarketing #AccountingMarketing #B2BMarketingTips

1

A Sure-Fire Way to Sustain Buyer Interest in Long-Form Content Your thought leader has exceptional thoughts...lots of them. This presents a challenge for today's #marketer. How maintain reader interest and engagement in a high volume of thought leadership? Jody Smith and the team at Collins Aerospace employ a classic two-part series approach to address that challenge head on. That's smart! #contentmarketing #contentcreation #thoughtleadership #demandgeneration #executivevisibility https://lnkd.in/eYqcJriJ

1

Better Insurance Marketing in 5 Minutes! Today's webinar topic: Should Agency Marketers Use Gated or Ungated Content? https://bit.ly/3iFlwsL

2

The Marketing Accountability Council is starting to take shape

8

2 Comments

Strategy versus tactics. 30,000 feet versus 5,000 feet. The difference is obvious in theory, but strategic discussions tend to slip into tactical discussions in practice. You get lost in the "weeds" rather than exploring the "trees." Read my latest CU Times article (link in the comments) to get more information on these five "weed killers" you can use at your strategic planning session: 🌳 Unique Strategy Exercises 🌳 Strategic Questions 🌳 Anti-Weed Tools 🌳 Outside Facilitators 🌳 Not Focusing on Numbers #creditunions #strategicplanning #strategy #growth

10

3 Comments

B2B tech companies don't need to comment on every trend—even when it feels like maybe they should. We are often asked if X company should be part of a trend story or risk missing out on a great opportunity to garner press attention. We always consider three specific things when recommending if a company should comment on a trend. Find out what they are in the video below.

2

1 Comment

“We found that nearly two-thirds of strategic plans lacked any sort of formal market research. Institutions should be doing scanning or surveying of external stakeholders to understand their perceptions.” — Rob Zinkan Being assertive about getting involved as a senior marketing leader is essential to the prosperity of your institution's strategic plan. It takes a courageous leader to have tough conversations about institutional futures. But with the enrollment cliff on the horizon, it’s crucial now more than ever to develop and implement a strategic plan. We’re joined by Rob Zinkan, the Vice President for Marketing Leadership at RHB to discuss all things strategic planning, courageous leadership, and even Indiana basketball. If they don’t give you a seat at the table, bring a folding chair. Join Troy Singer and I as we discuss: ✅ [4:24] Strategic plans in the competitive higher ed landscape ✅ [9:26] Having a seat at the table for marketing leadership ✅ [17:24] The distinction between planning and strategy ✅ [29:30] Remaining agile among looming higher ed changes Today's episode is sponsored by Caylor Solutions and Ring Digital. #strategicplanning #highered #leadership

12

1 Comment

SMART MOVE 👏 Forward-thinking CMOs are building "social-first" marketing departments. In these orgs, social isn't just a distribution channel - it's an intelligence hub rich with insights to fuel cross-channel campaigns; it's a customer care unit; it's an influencer/advocate cultivation center; it's a performance marketing test kitchen. "Social-first marketing not only maximizes relevance and engagement but also ensures that brands remain agile and responsive to the fast-changing social-media landscape." #socialmedia #cmo #socialmedialeader #socialmediamanager #marketing

41

5 Comments

If you're a member of the Richmond Chamber of Commerce, join me next Wednesday, June 12th at 12pm as I present a webinar about the basics and capabilities of Google Analytics 4 (GA4). Learn about tracking and measurement, types of reports, building audiences, and linking with other Google tools such as Google Ads and Search Console. RW Digital is certified in Google Analytics, with over a decade of experience in web technologies, digital advertising and data analytics. Register now: https://lnkd.in/gYAqeR5d. See you then! #GoogleAnalytics4 #GA4 #WebAnalytics #DataAnalytics #DigitalMarketing #MarketingStrategy #DataDriven #UserInsights #AnalyticsTools #ConversionTracking #CustomerJourney #PerformanceMetrics #MarketingData #DataVisualization #BusinessIntelligence #SEO #AdCampaigns #UserBehavior #DataOptimization #AnalyticsUpgrade

28

2 Comments

A message from our Creative and Brand Management teams. Have a wonderful week! #smallbiz #smallbusiness #localseo #seo #branding #marketing #advertising #AI #creativeagency #digitalmarketing #businesssolutions

1

Fractional CMO vs. Consultant: Unpacking the Differences for Your $20M Business ** Confused by Fractional CMOs and Marketing Consultants?** Consultants offer project-based expertise, often for specific tasks. Fractional CMOs become an extension of your team, providing ongoing strategic guidance and execution oversight while building your team internally. Think of a Fractional CMO as your marketing partner, driving long-term growth. https://lnkd.in/gX-85eCq #fractionalCMO #marketingconsultant #growthstrategy

2

Did you know you can find full episodes of MTFW in video format, like this one, with Scott Ritzheimer, founder of Scale Architects on YouTube? I loved his perspective, that business owners don't get a rulebook when they start their company. They write it along the way https://lnkd.in/gTbWr-z4

8

2 Comments

Too many marketers have lost focus. They have lost focus on their customers and what they want. They have lost focus on what their products really deliver. They have lost focus on what their brand message really should be to excite another purchase. Marketing needs to consider what matters most for its brand. There are some universal truths marketers have to reclaim. See where I am going with this in the next 90 seconds and then consider your next 90 second plan. #marketing #marketingstrategy #marketingstrategies #Video #videomarketing #videomarketingstrategy #contentmarketing #salon #salonmarketing #salonmarketingstrategies #spa #spamanagement

1

Evolve or die. It’s applicable in so many walks of life, but perhaps nowhere is it as harsh a reality as it is in the marketing tech world. Take, for example, Mirabel’s Marketing Manager, our marketing software that has evolved so radically in the last year not just in incorporating AI features for email marketers, but in improving almost every step of the marketing and sales processes within the platform. And there’s good reason we’ll continue to evolve. Almost a quarter (24%) of email marketers switched their automation software last year, according to recent numbers from MarTech and its “Email Marketing Platforms: A Marketer’s Guide” study. Not only is that number close to the 23% who changed applications the year before in 2022, but the reasons for those switching (whether it’s to a homegrown solution or a more commercial vendor) is consistent. 43% who switched from both homegrown and commercial applications said new and better features were the reason they replaced their software. For those replacing homegrown applications, 29% cited the expense to maintain and 14% pointed to management decisions; for those replacing commercial applications, 28% said they left because of better integration and 23% said it was to reduce expenses. “Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have,” the study says of AI and its impact on email marketing software. “Many vendors had already incorporated AI and ML into their platforms to drive segmentation and predictive analytics, but the rapid growth of generative AI has opened the door to many new possibilities.” Whether it’s taking advantage of AI features or simply having all the best tools at the ready, marketers have consistently shown that they won’t settle for anything less than the best. It’s not evolution just to survive; it’s evolution to thrive. #marketingsoftware #aimarketing #marketingtools #marketingfeatures #marketingsoftwarefeatures #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: MarTech)

8

So what's the latest research on how we "think?" Does thinking occur in the physical brain alone? Is it a solitary exercise that takes place in between our ears? In this video I talk about the work of Annie Murphy Paul and others, whether the popular description of our brain as a computer is accurate, what extra-neural resources we may have and how to tap into the intelligence that exists outside of our brain. And of course - provide some marketing examples! 😁 Our culture, our parents and our bosses tell us to suck it up and work harder to achieve success. Who hasn't heard "success is one percent inspiration and 99 perspiration" or "you need to give 110%!" Henry David Thoreau said "success usually comes to those who are too busy to be looking for it." If you're trying to solve a thorny problem, maybe the path to an imaginative solution is not through toil, sweat and tears. Maybe, just maybe, after trying to think outside the box we should try taking it apart. https://lnkd.in/dJnjEMcv #marketingtips #extraneural #creativity #thinkingdifferently

14

17 Comments

Capturing attention is so important when it comes to ad success, but a great intro hook, motion and text overlay are just a piece of the puzzle… You also need to RETAIN attention! ✅ Add stakes ✅ Open a curiosity loop ✅ Do visually interesting things ✅ Add hooks throughout ✅ Change perspectives/locations ✅ Tell a story ✅ Do unexpected things/be unpredictable

6

1 Comment

I've always marched to the beat of my own drum—taking the scenic route, paving new paths, doing things my way. 🌟⁠ ⁠ But hey... if there’s a bridge just up ahead, why reinvent the wheel?⁠ ⁠ In business, I’m all for charting your own course:⁠ ❤️ Light up your marketing channels with what thrills you. 🚀⁠ ❤️ Pick formats that spark joy—no TikTok dances for me, thanks! 💃⁠ ❤️ Stay true to your voice; it's your signature, after all. ✍️⁠ ❤️ Share your brand story; let's make those connections personal and real. ⁠ ⁠ However, when it comes to crafting a killer marketing strategy, it’s often wise to take the tried and tested bridge to success:⁠ ✦ Save time ⏰⁠ ✦ Stay in your zone of genius 🧠⁠ ✦ Speed up implementation to reach people quicker 🏁⁠ ✦ Establish yourself as the thought leader you aspire to be 🌟⁠ ✦ Get out of your own way and let the magic happen ✨⁠ ⁠ This is where my Signature Program Incubator comes in handy.⁠ ⁠ Transitioning from 1-on-1 services to your next $100K with online courses or memberships doesn't have to be complicated. ⁠ ⁠ With my help, it's straightforward.⁠ ⁠ I'll guide you step by step, making sure you understand and feel confident every step of the way.⁠ ⁠ Got the expertise?⁠ I’ve got the map. 🗺️⁠ ⁠ DM me ‘signature-program’ and let’s launch your dream in just 90 days. 🚀⁠ .⁠ .⁠ .⁠ #MarketingStrategy #SignatureProgram #OnlineCourses #EntrepreneurLife #DigitalMarketing #PersonalBranding #BusinessGrowth #InnovativeMarketing #MarketingBlueprint #CreativeEntrepreneur #ThoughtLeadership⁠ .⁠ .⁠ .⁠ Styled by @haveastylegasm⁠ 📸 @workplaybranding⁠

2