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Articles by Greg
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3 Big Takeaways from My Interview with Andy Judd, COO of Laird Foods
3 Big Takeaways from My Interview with Andy Judd, COO of Laird Foods
By Greg Dolan
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After Volatile Year CMOs Still Lag In Adopting AI/ML Automation
After Volatile Year CMOs Still Lag In Adopting AI/ML Automation
By Greg Dolan
Activity
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Keen Decision Systems just joined the Insight Platforms directory: https://lnkd.in/eWWZJRqn. Keen is a data analytics and visualisation platform for…
Keen Decision Systems just joined the Insight Platforms directory: https://lnkd.in/eWWZJRqn. Keen is a data analytics and visualisation platform for…
Liked by Greg Dolan
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Trust is not a "soft" skill. Inspiring trust is a crucial 21st century leadership competency. Like Stephen M. R. Covey says: Trust is "the one…
Trust is not a "soft" skill. Inspiring trust is a crucial 21st century leadership competency. Like Stephen M. R. Covey says: Trust is "the one…
Liked by Greg Dolan
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In my 20+ years in CPG marketing, I've seen the landscape evolve from simple TV, print, and radio choices to today's complex, fragmented media…
In my 20+ years in CPG marketing, I've seen the landscape evolve from simple TV, print, and radio choices to today's complex, fragmented media…
Shared by Greg Dolan
Experience & Education
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Keen Decision Systems
View Greg’s full experience
See their title, tenure and more.
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Volunteer Experience
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Youth Football Coach
Cary Pop Warner
- 5 years 4 months
Children
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Youth Football Coach
Apex Pop Warner
- 4 months
Children
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Youth Football Coach
Raleigh Revolution
- Present 7 years
Children
Publications
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Q&A with Greg Dolan, CEO of Keen Decision Systems
ClickZ
We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he expects from his marketing team.
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Keen Decision Systems Helps Clients Get More Bang For Their Marketing Bucks
GrepBeat
“We are boldly disrupting the way marketing decisions get made and re-framing the challenge around marketing investment measurement and decision support. It’s all about drawing that correlation and connection from marketing-investment decisions to their financial performance and ability to drive growth for the business. We’re aiming to close that marketing-proof gap so marketers can speak the same language as the C-suite and be seen as a key driver of growth for the business.”
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MARKETING ATTRIBUTION: SMARTER WAYS TO FOLLOW THE MONEY HOW TO USE THE RIGHT NUMBERS TO BOOST REVENUE AND SHOWCASE MARKETING’S WORTH TO THE C-SUITE
Chief Marketer Special Report
See publicationTHE CHALLENGES OF ATTRIBUTION: The key issues in measuring—and proving—marketing’s impact across the organization
Honors & Awards
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Inc. 500 List of Fastest Growing Private Companies - 2020
Inc. 500
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2019 ClickZ Best Predictive Analytics Platform
ClickZ
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Inc. 500 List of Fastest Growing Private Companies - 2019
Inc. 500
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Inc. 500 List of Fastest Growing Private Companies - 2015
Inc. 500
Keen Strategy was named the 399th fastest growing private company in America by Inc. magazine. In its 34th year, this exclusive list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Dell, LinkedIn, and many other top brand names gained early exposure on the Inc. 5000, so as you can see, it is quite the platform.
Organizations
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Entrepreneurs' Organization
Member
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Recommendations received
30 people have recommended Greg
Join now to viewMore activity by Greg
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We’re delighted to announce that Brian Fischel, Regional Director & General Manager for UK and Ireland at Reckitt, has been appointed as a new…
We’re delighted to announce that Brian Fischel, Regional Director & General Manager for UK and Ireland at Reckitt, has been appointed as a new…
Liked by Greg Dolan
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Day #1 in the books. I'm so happy to share that I've joined Merck as the Global Healthcare Consumer / Patient Strategy Lead for Atherosclerosis.…
Day #1 in the books. I'm so happy to share that I've joined Merck as the Global Healthcare Consumer / Patient Strategy Lead for Atherosclerosis.…
Liked by Greg Dolan
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One thing that all finance professionals would agree on - managing commission plans in Excel is a huge PIA. That's why I was really excited this…
One thing that all finance professionals would agree on - managing commission plans in Excel is a huge PIA. That's why I was really excited this…
Liked by Greg Dolan
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Iconic, a household staple and trusted - love it!
Iconic, a household staple and trusted - love it!
Liked by Greg Dolan
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It's that time again. I share this exact same message every few months because it’s *that* important for leaders to understand: You cannot expect…
It's that time again. I share this exact same message every few months because it’s *that* important for leaders to understand: You cannot expect…
Liked by Greg Dolan
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We Have a Talent and Process Gap, and It Is Holding Us Back as an Industry In today's rapidly evolving market, the organizational structures of many…
We Have a Talent and Process Gap, and It Is Holding Us Back as an Industry In today's rapidly evolving market, the organizational structures of many…
Liked by Greg Dolan
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#AI is breaking down data silos and unlocking insights for more efficient budget decisions for companies of all sizes. If you need to make smarter…
#AI is breaking down data silos and unlocking insights for more efficient budget decisions for companies of all sizes. If you need to make smarter…
Liked by Greg Dolan
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Incrementality, iROAS, Triangulation, MMM, cookies, MTA, attribution.... ....now that I have most of Marketing buzzwords listed, I should get…
Incrementality, iROAS, Triangulation, MMM, cookies, MTA, attribution.... ....now that I have most of Marketing buzzwords listed, I should get…
Liked by Greg Dolan
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Triangulation can lead to the dreaded "3 C's" --- cost, conflict and complexity and actually lead to a 4th "C", confusion. As mentioned in this…
Triangulation can lead to the dreaded "3 C's" --- cost, conflict and complexity and actually lead to a 4th "C", confusion. As mentioned in this…
Shared by Greg Dolan
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