Greg Buell

Jason Goldberg, Chief Commerce Strategy Officer for Publicis Groupe, and Matt Heindl, Group VP of Social Content and Engagement Strategy at Razorfish, share insights on why TikTok’s e-commerce business is seeing growth despite legislation that could force its China-owned parent company, ByteDance, to sell the platform due to national security concerns. Although the social media giant’s e-commerce arm saw its average number of transactions decrease from January 2023 to March 2024, it also saw its average transaction price nearly double during the same period — a signal that suggests TikTok Shop has matured into a more trusted e-commerce platform, according to new Attain data. *Story 👉 https://lnkd.in/gjR3fb8Q *Subscribe to The Outcome for more data-driven stories: https://lnkd.in/ed5_D4yz

36

Feeling Audience Fatigue? MarTech's Chris Wood reports from the IAB's Podcast Upfront, where advances in adtech are helping measure podcast audiences and engagement. Chris's report also discusses: 🔸 Podcast audience diversity 🔸 Progress in measurement and brand safety 🔸 The top categories for podcast content and advertisers Check it out 👉 https://lnkd.in/eyX2cm5Z #podcasts #digitaladvertising #audioadvertising #adtech #marketing

8

It’s time to bust the two myths about performance TV creating unnecessary obstacles for advertisers: it’s too expensive and hard to measure. In reality, performance TV’s targeting capabilities and outcome-based advertising model give a higher return on investment. See what over 600 advertisers say about the future of CTV in the State of Performance TV report. Download the report now! https://hubs.la/Q02shYxy0 #tvScientific #CTV #CTVAdvertising #PerformanceTV #PerformanceMarketing #OTT #AdSpend #BrandAwareness

20

1 Comment

Criteo partners with Microsoft Advertising to enhance retail media, unifying ad experiences for global advertisers and retailers. read more: https://lnkd.in/d4dCPTtn Brian Gleason | Lynne Kjolso #RetailMedia #Advertising #Collaboration #Marketing #Technology #Adtechtoday

126

Now a burgeoning trend among advertisers and brands, CTV has emerged as a pivotal element in omnichannel advertising; especially for leveraging engaging video assets that captivate target audiences. https://ow.ly/C49C50StKTQ Teads #marketing #martech #technology

3

"Be cautious of falling into the trap of being 'Data rich, insights poor,' as extracting meaningful insights from data requires dedicated resources. Focus on mining the right data to generate actionable insights that drive business outcomes." One of our favorite call outs from the POSSIBLE Trend Report from Publicis Commerce came from Jill Cruz. We would add: The creativity that brings insight-driven ideas to life to connect with shoppers also requires dedicated resources. 📊 -> 💡 -> 🎨 -> 💛 -> 🛒 Check out the full report here 👉 https://lnkd.in/eE3BBb6W #data #insights #creativity #connection #commerce

8

EMARKETER released the Ad Measurement Trends H1 2024 report today with contributions from our very own CPO, Amol Waishampayan! In the report, EMARKETER finds that CTV advertisers and providers are NOT ready for cookies to disappear. 🙊 See the report here: 👉 https://lnkd.in/esfwDXuk It's not all bad news, either. Finding a first-party data partner can mean more than just avoiding the squeeze of cookie deprecation — it can lead to record profits, as well. At fullthrottle.ai™️, we've managed to achieve ⭐true⭐ CTV attribution for the first time ever. 🧠 Learn more about our CTV measurement capabilities here: https://lnkd.in/eX2puqC9 #ctv #ctvadvertising #cookiedeprecation #fullthrottle.ai

31

1 Comment

🎤 In a recent interview with Larry Jordan, our Chief Strategy Officer Sean Lee shared his thoughts on, "What Are the Key Trends Media Industry Leaders Are Watching?" Catch the full interview here: https://lnkd.in/gT5JE2dw According to Sean, we're on the cusp of a boom in AR/VR content, and the tech supporting this immersive experience is evolving rapidly. Stay ahead of the curve with OpenDrives as we navigate these dynamic trends in the media landscape. 🚀💡 #MediaInnovation #ARVR #TechTrends

16

afaqs! has published a wrap-up article on the recent Comscore Interact India event, featuring insights from Alejandro Fosk, EVP International, about the launch of #Socialincremental and Comscore's new #CTV project in India. Check out the full article here👉 https://lnkd.in/dhKyfEEq #digitalmeasurement #socialmedia #cookieless #CTVmeasurement #ComscoreInteractIndia #Comscore 

5

Despite increased digital audio investment, experts observe a lag compared to rising listenership, indicating untapped growth potential. This Marketer’s Manual explores the audio advertising landscape, addressing challenges, outlining success strategies, and showcasing brands leveraging the opportunity: https://ow.ly/uQni50RhatN

2

Amen David Nyurenberg! Amen! "It is time to evolve beyond the addiction to addressable targeting and deterministic attribution, driven not by fear and doubt but by a commitment to rediscover how the empirically proven fundamentals of marketing effectiveness can be applied to the digital media era." This is exactly how we view the needs of the market and the direction the industry must go if we want to offer real value to brands, consumers, publishers, and everything in between. https://lnkd.in/evNqwWim

1

Great article from Digiday leveraging Operative’s Benchmarking data on the resilience of media companies as they navigate in 2024. Despite a slow start, programmatic CPMs remain strong and renewed conversations from advertisers signal good signs for the rest of Q2! Read more at the link below. #benchmarking #publishergrowth #Advertisingtrends #publisherinsights https://lnkd.in/eGak5PAk

27

🚀 Exciting insights from Amy, emphasizing the role of data & AI in retail media and how it enhances shopping experiences with real-time personalization. Merging commerce and media has become crucial with AI at the forefront of creating personalized consumer interactions. More insights in the full link to the content below! 💡 #RetailMedia #DataDriven #AI #Personalization #Commerce

11

The digital advertising ecosystem is undergoing a fundamental change. In part 1 of this new series, LiveRamp Chief Connectivity Officer Travis Clinger unpacks the deprecation of third-party cookies and explores how data-driven marketers can adapt their strategies for the future. You’ll learn: 🍪 How third-party cookies became the foundation of digital advertising 📖 What shifts (and privacy blunders) have led to the deprecation of cookies 👩‍💻 How can marketers continue to accomplish personalization and measurement moving forward See part 1 here: https://lnkd.in/g89gysnA

4

ICYMI: Andrew Covato Founder and Managing Director of Growth By Science, sat down with Allison Schiff from AdExchanger for an insightful and engaging discussion on the state of marketing measurement and optimization today. Check it out below: #adtech #measurement #incrementality

3

In a recent Association of National Advertisers article, Channel Factory's Bill Schild, GM of Americas, explores how inclusion-first advertising practices can enhance brand safety and drive meaningful engagement and growth. Discover why moving beyond restrictive blocklists to embrace diversity and positive content is crucial for the future of digital advertising. Read the full article for insights into building a thriving and inclusive digital ecosystem, https://lnkd.in/gE8HW8yB. #BrandSafety #InclusionLists #ConsciousAdvertising

41

For as much energy as #advertisers and agencies have put into supply path optimization over the years, the #programmatic supply chain is still in need of cleaning up. See the recent examples of made-for-advertising sites, Forbes and Colossus calling into question ad buyers’ abilities to control what inventory they’re purchasing programmatically. This helps to explain why Digitas North America is planning to take a stricter approach to how it sources inventory. In this piece by Tim Peterson, we speak to Leah Askew.

4