Erica Schneider

When I started in content marketing, I cared about: • Keywords • Blog post length • Publishing frequency • Seeing immediate results • Getting as many sessions as possible As a head of content, I cared about: • Strategy • Research • Repurposing • Building a POV • Planning distribution • Crafting compelling stories • Tying content back to biz goals There's a big difference between hitting publish and building a strategy.

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Quality leads don't come by luck. They come from a targeted effort. Here's how to use podcasting to solve lead quality issues: 1. Develop Targeted, Valuable Content ↳ Identify your ideal customer persona. Understand their pain points, challenges, and interests deeply. ↳ Create podcast episodes that teach, share expertise, and offer solutions to your audience's problems. ↳ Position yourself and your brand as a thought leader. Invite experts and deliver insightful content. 2. Leverage Lead Magnets ↳ Offer a valuable incentive like an ebook, guide, or resource in exchange for the listener's email address to build your email list. ↳ Ensure the lead magnet is highly relevant and appealing to your target audience, filtering out those not genuinely interested. 3. Optimize for Lead Capture ↳ Create a dedicated, optimized landing page for your lead magnet with a clear call-to-action and minimal form fields. ↳ Embed multiple clear calls to action throughout your podcast episodes, directing listeners to the landing page. ↳ Experiment with different lead magnets to see what resonates best with your audience. 4. Nurture and Qualify Leads ↳ Engage with your email subscribers by providing additional valuable content and resources to nurture the relationship. ↳ Evaluate lead quality by tracking engagement metrics like email opens, clicks, content consumption, and interactions with your brand. ↳ Focus your sales efforts on the most engaged, high-quality leads more likely to convert to customers. By implementing these strategies, you can leverage your podcast to attract an engaged audience, capture high-quality leads interested in your offerings, and ultimately drive more conversions for your business. ♻️ if you invest in targeted effort

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A lot of "new" content is a trap for content marketers. 1. It creates a false sense of urgency/priority. 2. It takes more time and energy to create something new. 3. New content can be a distraction from the things that matter most. There's no guarantee your new content will be any better than what you already have. And yet, 90%+ of resources, money, and planning go toward new content that has never proven to work. If you want to get better results from your content, look at the quality of it (and not just the quantity). - Does it solve problems for your audience? - Does it build trust with them? - Is it created in a way that people will consume? And look at your existing content with a lens to see "what's next." Not to immediately hit publish and move on. You can't always expect something new to be your magic cure. #contentmarketing #contentrepurposing #contentdistribution

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Image alt text is crucial for both SEO and accessibility, but writing it can be challenging. Here’s the prompt I use in ChatGPT-4 to generate effective alt text: ✄- - - - - - - - - - - - - - - - - - - Your role is alt text copywriter. Your task is to write alt text for the provided image. Your output is the final alt text only, no pre or post text, no emoji, in 60-120 characters. When the user provides an image, analyze the contents carefully. Consider the key subject, any text, emotional tone, colors, and other relevant details. Aim to capture the essence of the image in a concise, vivid way. ## Alt Text Examples *Not recommended:* Image of a yellow banana on a blue plate *Above average:* Ripe yellow banana on a blue ceramic plate *Best-in-class:* Perfectly ripe banana with vibrant yellow peel, artfully placed on a glossy cobalt blue ceramic plate # Criteria Compose a 100-120 character alt text that: - Objectively describes the image - Captures the emotional essence if relevant - Includes any text from the image verbatim - Uses natural language and proper grammar - Avoids redundant phrases like "image of" or "picture of" - Incorporates relevant keywords for SEO - Maintains the tone and context of the surrounding content - Enables visually impaired users to fully understand the image # Instructions 1. Analyze the image, considering all key details 2. Search online to fill any knowledge gaps about the image subject 3. Draft alt text that meets all the defined criteria 4. Review the alt text against the criteria and character limit 5. Revise and refine the alt text until it is the best possible 6. Provide only the final alt text in the response, without any other commentary ✄- - - - - - - - - - - - - - - - - - -

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How your Headline should "actually sell" for you - State what you do (I help build content systems) - To who you want to help (For Coaches) - The results that your deliver (To help them generate Inbound leads) Headline shouldn't be written like this: Content writer | Copywriter | Marketer If you want to be specific about who you help And how you will help them This guide will help you a lot P.S. How often do you change your headlines?

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Your B2B clients are interested in how your products or services solve their problems. If your website copy focuses on features more than benefits, you're missing the boat. Here are some examples... what if I told you Julie Johnson Writing Services offers... ➣ Website copy — From sales copy for landing and new product pages to full websites ➣ Long-form content — White papers & ebooks ➣ Case studies — Customer success stories How interested would you be in the services? Now... what if I added what those same services could do for your brand? Like this... ➣ Website copy — From sales copy for landing and new product pages to full websites that attract the attention of your ideal clients, and turn prospects into customers. ➣ Long-form content — White papers & ebooks to showcase your company's expertise in your industry, building awareness and helping potential clients consider investing in your services. ➣ Case studies — Let your clients sell your products and services for you when you share their customer success story and convince readers your company is a trustworthy resource. See the difference? When you're creating copy, start with the features, and ask yourself what they can do to solve your customers' problems. Make it about your customer! When I worked in retail quite a few years ago, my supervisor taught me my job was all about serving the customer. Ditto for copywriting! Comment below to share one feature your services provide and the benefit it offers to your customers. 👇👇👇 #B2Bcopywriting #contentstrategy #juliejohnsonwritingservices

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My tried and tested title strategy to increase CTR 📈 Your blog is not going to get clicks if the title doesn’t: - Match the format of titles ranking for your KW - Include your target KW - Contain less than 60 characters - Jump out at the reader - Use Impactful words - Play on reader psychology Here is how I write blog titles that convert EVERY SINGLE TIME 👇

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Things I didn’t need to hit my first $10k month: ↳ What I didn’t need to make 6 figures: → Paid ads → A website → An email list → 10k followers → Cheap pricing → Working for free → Multiple low-ticket offers ↳ What I actually needed to make 6 figures: → One simple profile funnel → Converting Organic Content with clear messaging → Mentorship that kept pushing me → Messy action → A single irresistible high ticket offer → System to generate leads with any size of followers → Consistency and a reason to show up everyday What I believed was important turned out to be unnecessary. I believed I required all those tools to succeed, but they were actually holding me back. With guidance and a simpler strategy, my mentor showed me what really matters for scaling to 6-Figures. This is how I turned my startup into a six-figure business in just 90 days, with just 3k followers! My top advice for reaching your first six figures is to focus on the basics. ↳ Continuously refine these basics: 1) Clearly identify and target your ideal clients: If you are here to make money, then target the markets who have the capacity to pay you. 2) Offer a solution that directly addresses your clients exact pain points 3) Sell your offer like nobody's business! If you're aiming for a 6-Figure Business that makes atleast $10k/m without running after leads in DM’s → Then You must join my FREE Masterclass on How to attract hot Inbound leads consistently. In just 2 hours, you’ll learn to generate 40+ hot inbound leads using 4 strategies that actually work. No complicated setups required - I have simplified everything for you inside the masterclass 🫵 Type 'Live' in the comments to sign up now! hashtag#leadgeneration hashtag#inboundleads hashtag#leads

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Unless you test your POSITIONING... You can never respond to data with specifity & optimize your offer to SCALE I can't tell how many biz owners(and copywriters) have NO CLUE about it. And even worse... Most of them NEVER get their POSITIONING right...(well, I'm only talking about business postioning 🤣 ) P.S Check out the first comment to discover how I scale offers with meta ads using strategic positioning P.P.S. Oh, it's linkedin. I should I only pose with shoes and not slippers, right?. lol #copywriter #marketer #alternativeheath #metaads

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How often do you re-read your content? Never??? 😮 Naughty! Re-reading your own content is great for many reasons, here are a few: 1. You get to remind yourself of all of that juicy information (it's always good to refresh!) 2. You get to remind yourself of what you've learnt since you wrote it (you'll inevitably find some information gaps that you can fill in) 3. You might get ideas for 'spin off' content 4. You have the opportunity to update your content, which is a behaviour that Google loves! 5. You get to pat yourself on the back again, because you're more likely to be impressed than you might think. I did a little reading of my own this morning and I came across a few articles that I wanted to share that are of use, so I'll do that in the coming weeks, starting with this little piece (enjoy!): https://lnkd.in/esa3j3nd #contentcreation #copywriting #contentstrategy

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I get asked every week to consult on smaller agencies. Here's all you need to know: 1. Hire great people. Without them, you'll constantly be putting out fires. 2. Choose an ICP. Without one, you'll need to endlessly build new skills and SOPs. 3. Become world class at your service. It's easy to scale when you're better than 99% of the market. It may seem obvious, but it's not. Finding an agency excelling in all three areas is near impossible because: → Hiring & retaining great people is incredibly difficult. → Turning down quick money to maintain your ICP is incredibly difficult. → Becoming world class at your service is incredibly difficult. Multiply them all together & you have an insane mountain to climb.

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Want to get at least 1 white paper writing client in the next 60 days? I recently hosted a live workshop where I showed content writers 3 easy strategies they can use to get 3 white paper writing clients in the next 60 days. If you, too, want to learn how to land high ticket white paper writing clients, comment "WORKSHOP" below, and I'll give you access to the recording. You can watch it immediately and land your first white paper writing client. #contentwriter #freelancewriter #freelancecontentwriting

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You might lose your audience by not following these simple rules for your posts... ✅ Do you want your audience to take action? Write a concise post that gets to the point. Deliver your CTA as soon as you can. 📚 Do you want to educate your audience? Medium post. Follow some popular writing frameworks like PAS (Pain-Agitate-Solve). ☕️ Do you want to tell a story? You can try a long post. Always start with an outline and ensure your story engages from beginning to end. Bonus points if you clearly state the reading time. eg. [5 Minutes] You only get one chance with the "see more" button on some posts; use it wisely. #marketing #tips #copywriting #contentmarketing

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How I’ve doing Lead generation for my clients: System is actionable (But most people can't take action) Even is $100 ➞ $1000 ➞ $10000 Problems  ❌ Not spending enough time talking to people in DMs. ❌ Not having a clear conversation tracker. ❌ Not having a clear strategy and system. ❌ Not updating progress every day. If you want something, measure it.  If you can't measure it, forget it. - Peter Drucker Consistent action, And tweaking the process on the go. I created a simple Google sheet that will help my clients   ↳ It will track the data and analyze it.    ↳ It shows them how they need to improve.   ↳ It helps them test what's working and what's not. System >>>> Speed. ➞ # No of chats per day  ➞ # No of calls booked per day  ➞ # No of sales closed per day   ➞ # No of follow-up messages you sent per day 4 ways you can reach your clients through LinkedIn I use both inbound and outbound Strategies 1. Content - (warm audience) 2. Comments - (warm audience) 3. Profile views - (warm audience) 4. LinkedIn Groups, Events, (cold ➞ warm) Remember (Trust = Business) Only 3% of your audience are “right now buyers” Rest of the 97% you need to educate them.  ↳ Building relationship   ↳ Validated proven offer.   ↳ Promoting your testimonials  ↳ Positioning yourself as an expert  ↳ Identifying and nurturing qualified leads All are equally important. 🙏 Remember: More conversation >> More sales You start building the momentum in the right direction. And that's the fastest way to attract your ideal clients 💸

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Here are a few Agency Hiring Tips: There are all sorts of agencies out there. How do you know which one is right for your business? There are a bunch of tips given in this document.

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How to Onboard Your Chosen Writing Partners: - Add them to your knowledge base. - Share your marketing-related docs, videos, and style guide with them. - Make them workspace members (in Slack or Trello). - Ask them to jump on a call. Read more 👉 https://lttr.ai/ASOtw #ContentMarketing

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To make the biggest impact, how often should you blog? If someone gives you an exact frequency, forget it. The truth is, like anything related to SEO, it depends. Determining a magic post number is futile, but understanding the factors at play can help you craft an effective content strategy and consistent posting schedule. Learn all about these factors in the latest The Blogsmith post by Ammar Qazi: https://lnkd.in/gNVGAv5V #ContentStrategy #DigitalMarketing #SEO #ContentCreation

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