Manhattan Beach, California, United States
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Here's how you can maintain adaptability and flexibility in an ever-changing PR industry.
New media outlets and new kinds of media are appearing all the time. It helps to be on the cutting edge of communication modalities for your clients. Blogs, Vlogs, TikTok videos, new social media platforms such as Threads and more, come on the scene and grab eye balls your clients want on their products or services. Employ people who are savvy and currently using these platforms. This does not mean ignoring traditional media channels. One thing to remember, if you and your team don't stay up to date on emerging media, your clients may hire someone who is.
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Here's how you can maintain adaptability and flexibility in an ever-changing PR industry.
Pitch regularly and hitch your client's wagon to one of these three areas: a news hook, thought leadership or a value proposition. Keep you press releases short with the important information up front. Image you lose one reporter for every word you write. Create a header that grabs the subconscious and jumps out of a busy inbox. If your press releases are all constructed, the media will want them and you may pitch a broad audience regularly. I hold weekly meetings to create editorial ideas and trigger client teams to stay current and creative with their messaging.
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Here's how you can maintain adaptability and flexibility in an ever-changing PR industry.
The old adage, "It's not what you know, it's who you know" is not true in PR anymore. If editors, reporters or producers gave out editorial love based on friendships, the quality of their work would go down. Creating relevant content, well presented, is the key to doing their jobs right. That doesn't mean networking isn't important. In today's PR industry, networking happens most effectively via the internet. There is an entire industry formed around providing the contact information for editors, reporters and producers to publicists. The software also distributes pitches to the relevant media based on categories, to speed things up. We use a program called Cision, which allows us to place the most and best media possible. Instant network!
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I don't know what more Congress needs to pass the Kids Online Safety Act (KOSA)! We have an industry that has gone completely unchecked for decades…
I don't know what more Congress needs to pass the Kids Online Safety Act (KOSA)! We have an industry that has gone completely unchecked for decades…
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A coalition made up of youth and adult-led organizations just kicked off the #BetterCallPaul campaign to pressure Senator Rand Paul to stop blocking…
A coalition made up of youth and adult-led organizations just kicked off the #BetterCallPaul campaign to pressure Senator Rand Paul to stop blocking…
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Excited to Fairplay's advocacy lead to this groundbreaking order from the FTC re: NGL, an app that allows kids to send anonymous messages to their…
Excited to Fairplay's advocacy lead to this groundbreaking order from the FTC re: NGL, an app that allows kids to send anonymous messages to their…
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Malaysian Air Flight 370 – The Flight that Disappeared On March 8, 2014, MH 370 departed Kuala Lumpur on a routine flight to Beijing, China, with 227…
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𝗠𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗵𝗮𝘀 𝗴𝗿𝗼𝘄𝗻 𝗮 𝗯𝗶𝘁, 𝘀𝗼 𝗜 𝗳𝗶𝗴𝘂𝗿𝗲𝗱 𝗶𝘁’𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲-𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲…
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Look forward to making new friends, learning a whole bunch and going on a treasure hunt or two! See you all Friday, September 13, from 12:00 pm -…
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In today's episode of Scrolling 2 Death, we meet Becca Schmill. Becca was a beautiful, loving child who faced struggles which were amplified by the…
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Back in the 1980s, before social media and AMBER Alerts, #missing children's photos appeared on milk cartons. Over the next 40 years, we've helped…
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Remembering John S McCain III today. A little known fact was that he participated in this DoD study of the long-term health effects of being a…
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