Brookline, Massachusetts, United States
Contact Info
20K followers
500+ connections
About
Articles by Michael
-
[CXOTALK #846] Stanford d.school: How to Design a GREAT Story?
[CXOTALK #846] Stanford d.school: How to Design a GREAT Story?
By Michael Krigsman
-
[CXOTALK LIVE #845] New York Life: Generative AI and Business Transformation
[CXOTALK LIVE #845] New York Life: Generative AI and Business Transformation
By Michael Krigsman
-
[CXOTALK FRIDAY] How AI-Driven Disinformation Works (and How to Stop It)
[CXOTALK FRIDAY] How AI-Driven Disinformation Works (and How to Stop It)
By Michael Krigsman
Contributions
-
What's in a buyer persona?
The most important issue is to gather accurate information from the field. Talk with your buyers to gain an empathetic understanding of their expressed requirements along with the underlying needs and business goals. Combine thorough qualitative research (feedback from existing and potential customers) with quantitative survey data and digital analytics to gain a well-rounded and accurate understanding of buyer behavior.
Activity
-
Infineon Technologies continues its #leadership position in the #sustainable #powergrid market via its partnership with OTC DAIHEN, Inc.
Infineon Technologies continues its #leadership position in the #sustainable #powergrid market via its partnership with OTC DAIHEN, Inc.
Liked by Michael Krigsman
Experience & Education
Publications
-
Beyond IT Failures
ZDNet column
I have written over 1,000 columns on enterprise software, innovation, and digital transformation for ZDNet.
-
Conducted 800+ LIVE video interviews
CXOTALK
Aside from moderating panels at conferences, I have interviewed almost 1000 senior executives on live video as part of the CXOTALK series.
-
CIOs: The Catalyst for Innovation in Higher Ed
A panel discussion at SXSWedu in Austin, TX
-
The Social Campus and the Innovative CIO
A panel discussion at the annual EduCause Annual Conference in Denver, CO
Honors & Awards
-
Quoted or Referenced in the Media 1000+ times and in 50+ books
-
My work has been quoted of referenced in the media 1000+ times and in 50+ books.
-
Boston Globe: front page, top, center
Boston Globe
My name and a pull quote were highlighted on the front page, center, top of the Boston Globe newspaper in relation to the main feature story on 4/12/15. I was quoted in that day's lead article and my quote was presented in large top as the most prominent on the front page.
Recommendations received
19 people have recommended Michael
Join now to viewMore activity by Michael
-
Thank you CX Today and Charlie Mitchell for the inclusion! I look forward to continued contribution to the #CX community.
Thank you CX Today and Charlie Mitchell for the inclusion! I look forward to continued contribution to the #CX community.
Liked by Michael Krigsman
-
Live with Carissa Carter from Stanford University d.school
Live with Carissa Carter from Stanford University d.school
Posted by Michael Krigsman
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More