Emma-Kate Lidbury

Content Director

Boulder, Colorado, United States Contact Info
491 followers 474 connections

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About

Talented writer and content strategist with two decades of experience across print, social, digital, and video. Hardworking, detail-oriented storyteller always looking for an opportunity to create compelling content that informs and inspires. Former professional triathlete, six-time Ironman 70.3 champion with two top-10 finishes at Ironman 70.3 World Championships. Co-founder of Outside & Proud, Outside Inc.'s queer- and ally-led ERG.

Activity

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Experience

  • Momentous Graphic

    Content Director

    Momentous

    - Present 1 year

    United States

  • Self Employed

    Self Employed

    15 years 7 months

    • Self Employed Graphic

      Freelance Writer

      Self Employed

      - Present 20 years 7 months

      Boulder, Colorado

      Freelance endurance sports journalist writing for 15+ media outlets in the U.S. and U.K., including Triathlete, Outside, Ironman, 220 Triathlon, Active.com, and Women's Running. Portfolio includes news, athlete interviews and profiles, performance and training features, technical product testing, health and wellness content.
      Copywriter for Wiggle.co.uk, 2011-2013.

    • Self Employed Graphic

      Professional Triathlete

      Self Employed

      - 11 years 1 month

      Six-time Ironman 70.3 champion with two top-10 finishes at Ironman 70.3 World Championships. Experienced professional athlete who has raced and trained all over the globe with some of the world's best endurance coaches. In-depth knowledge and understanding of endurance sports training, racing, and preparation.

  • Fast Talk Laboratories Graphic

    Content Strategist

    Fast Talk Laboratories

    - 1 year 1 month

    Boulder, Colorado, United States

    Multimedia content strategy and creation. Wrote, edited, and produced content across all channels: web, email, social, podcast, newsletter, and video.
    In a 10-month period: increased pageviews from organic search by 140%, pageviews by 43%, active newsletter subscribers by 64%, newsletter CTR by 68%, social audience by 65%.

  • Triathlete Magazine Graphic

    Managing Editor

    Triathlete Magazine

    - 3 years 1 month

    Boulder, Colorado

    Managed print process—from pitch to production—for bi-monthly 68-page magazine.
    Responsible for all online training and nutrition content.
    Managed roster of 20+ writers/experts—including budget management; responsible for acquiring new and diverse talent each quarter.
    Collaborated closely with art and design teams, as well as product and marketing teams.

  • VeloPress Graphic

    Co Author

    VeloPress

    - 9 months

    Boulder, Colorado, United States

    Co-author of Triathlon Swimming with open-water swimming coach Gerry Rodrigues

  • Senior Journalist

    Oxford Mail and The Oxford Times

    - 4 years 1 month

    Oxford, United Kingdom

    News and sports journalist who covered all aspects of reporting, including court reporting and a stint in Basra, Iraq, with Oxfordshire soldiers. Experienced interviewer with proven versatility and meticulous attention to detail. Strong working knowledge of media law and ethics. Always capable of providing tight copy on deadline. Bright and creative, an innovative team player. Teeline shorthand @ 100wpm.

  • Journalist

    Swindon Advertiser

    - 1 year 1 month

    Swindon, United Kingdom

    Junior reporter involved in all aspects of news reporting.

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