Elizabeth Marsten

Podcast interview, 22nd episode, we will talk with Elizabeth Marsten, 2016 Search Marketing Madness winner and Director of Paid Search at Commerce Hub

My last of 107 posts on the Portent blog challenging SEOs and PPC-ers to cross pollinate their learnings.

Pairing your PPC campaigns with a landing page is one of the best ways to secure a high conversion rate, but only if they’re working together toward the same goal.

It all boils down to this: If you’re sending poor quality traffic to your landing page, then your conversion rates will suffer. Just as you can’t take back the fact that you just mistook your new girlfriend’s mom for her grandma, it’s pretty critical to get it right on the first impression.

PPC Fundamentals: PPC 101 from start to finish! 2.5hrs over 32 videos that cover it all in the Lynda style. Full course viewable to Lynda members, check out the 2 "free" videos for a sample.

Topics include:

What is pay-per-click marking?
Understanding the pros and cons of PPC
Creating AdWords and Bing accounts
Setting up campaigns
Setting daily and monthly budgets
Researching and selecting keywords
Writing ad copy
Understanding… Show more

PPC Fundamentals: PPC 101 from start to finish! 2.5hrs over 32 videos that cover it all in the Lynda style. Full course viewable to Lynda members, check out the 2 "free" videos for a sample.

Topics include:

What is pay-per-click marking?
Understanding the pros and cons of PPC
Creating AdWords and Bing accounts
Setting up campaigns
Setting daily and monthly budgets
Researching and selecting keywords
Writing ad copy
Understanding Quality Score
Leveraging display, content, and partner networks
Using offline desktop editors

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Top 5 Money Saving AdWords Tips: If you've got 6 minutes, this free course walks through the top 5 things you can do to make your AdWords account profitable and avoid the most common mistakes.

Don't let your ad budget balloon out of control—strategies you can implement today and reap the savings and performance benefits from tomorrow.

A small business owner is used to being a jack-of-all-trades, but even the most dexterous of us needs a little expert advice from time to time.

This easy-to-follow, step-by-step guide allows you to dip a toe in the Product Listing Ad world with immediate, actionable recommendations that will put your products on the PLA map.

This eBook offers inspiration for writing pay-per-click (PPC) ad copy for the increasingly competitive web advertising realm where standing out is becoming harder than ever.

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's… Show more

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Show less

A quick question and answer session for anyone beginning their journey into pay per click advertising.

This eBook focuses on how to create a new PPC account and structure it for the future.

In book two of the Portent eBook series, I focus on subjects like troubleshooting, expanding your account and tools and features you should use.

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more.