About
Elizabeth is a transformational, strategic leader with over 25 years of experience in…
Articles by Elizabeth
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Boom! Wendy MacGregor Microsoft Advertising will be at the #BeetRetreat Berkshires. She joins some of the most amazing people we know. Welcome…
Boom! Wendy MacGregor Microsoft Advertising will be at the #BeetRetreat Berkshires. She joins some of the most amazing people we know. Welcome…
Liked by Elizabeth Herbst-Brady
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A huge welcome to Rob Wilk! I have no doubt he will be a wonderful leader and asset to the Yahoo consumer sales team. My team and I are looking…
A huge welcome to Rob Wilk! I have no doubt he will be a wonderful leader and asset to the Yahoo consumer sales team. My team and I are looking…
Shared by Elizabeth Herbst-Brady
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Wow, what a way to close out the Cannes Lions International Festival of Creativity at the Forbes World’s Most Influential CMO luncheon! It was an…
Wow, what a way to close out the Cannes Lions International Festival of Creativity at the Forbes World’s Most Influential CMO luncheon! It was an…
Liked by Elizabeth Herbst-Brady
Experience & Education
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Hot off the press at Cannes Lions International Festival of Creativity - we've launched Yahoo Creative! Yahoo Creative is our first full-stack…
Hot off the press at Cannes Lions International Festival of Creativity - we've launched Yahoo Creative! Yahoo Creative is our first full-stack…
Shared by Elizabeth Herbst-Brady
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Another inspiring conversation with Cara Pratt, Jessica Ling and Julie Bowerman at Cannes Lions International Festival of Creativity. Thank you to…
Another inspiring conversation with Cara Pratt, Jessica Ling and Julie Bowerman at Cannes Lions International Festival of Creativity. Thank you to…
Shared by Elizabeth Herbst-Brady
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Another great partnership to announce this week - this time with Roku! We want to make sure that we are providing advertisers with access and choice…
Another great partnership to announce this week - this time with Roku! We want to make sure that we are providing advertisers with access and choice…
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Today, we announced the integration of VideoAmp with the Yahoo DSP. This first-of-its-kind partnership enhances targeting and measurement across TV…
Today, we announced the integration of VideoAmp with the Yahoo DSP. This first-of-its-kind partnership enhances targeting and measurement across TV…
Shared by Elizabeth Herbst-Brady
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Thrilled to announce the launch of Yahoo Blueprint Performance. Our latest AI-driven innovation within the Yahoo DSP transforms digital advertising…
Thrilled to announce the launch of Yahoo Blueprint Performance. Our latest AI-driven innovation within the Yahoo DSP transforms digital advertising…
Shared by Elizabeth Herbst-Brady
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I haven't done a client spotlight in a while. I've been in conversations where it looked like I might head back "in-house," so I didn't want to…
I haven't done a client spotlight in a while. I've been in conversations where it looked like I might head back "in-house," so I didn't want to…
Liked by Elizabeth Herbst-Brady
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Introducing Unified TV Audiences - where CTV meets linear. This unique blended dataset transforms advertising insights, making sure campaigns reach…
Introducing Unified TV Audiences - where CTV meets linear. This unique blended dataset transforms advertising insights, making sure campaigns reach…
Shared by Elizabeth Herbst-Brady
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