Elena Kacan

Learn how Tractor Supply's Loyalty Program drives more revenue.

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I presented on an important B2B topic in Atlanta a few weeks ago. Check out the article and let me know if you would like to see the full presentation. https://lnkd.in/eY86sRge

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JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

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I always go into these things saying to myself "don't just talk about reviews." But what I've learned is it's really hard to talk about customer voice and the buyer journey WITHOUT talking about reviews because they're such a crucial piece of the puzzle. Had a great time sitting down with Sunny Manivannan for The Peerbound Podcast to talk about why I think G2 is such a special place to work, how to build cross-functional trust (especially when you're the first customer marketing hire) and of course why reviews are a key part of the buyer journey. Check out the full episode below!

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📬What 5 metrics should you be paying attention to for better direct mail results? We’ve got them right here! Lob makes the right measurement approach possible, so you can craft targeted, data-informed campaigns that stand out from the sea of digital noise — and deliver the results you need to grow your business. https://lnkd.in/gvFxBted #lob #directmail #marketinganalytics #qrcode #offlineisonline

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There's nothing tougher to break than a habit. For marketers, shaping consumer behavior isn't an element of our work - it is our work. The process may look different across industries, but there are a few features that are universal. Take just a second to think about your recurring purchases, like grocery shopping, then give this a read. #Marketing #ConsumerTrends #SEO

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There is a price we must pay for the access a social media platform awards us... The price? Control. Yes, a presence on TikTok is a no-brainer for any consumer brand (and many B2Bs have seen results there too!), but what is often overlooked is the lack of control we have over a following built on a platform we don't own. At any moment and without much warning, Meta, Twitter, or the United States Senate can make a decision that doesn't take your feelings into account (shocker, right?!) and suddenly all the equity you've built in a platform disappears. The point here is not to suggest brands shouldn't use social media. That would be ridiculous. But, it does show why 3rd party platforms cannot be the basket that holds all your eggs. Instead, build a solid foundation of owned assets first. Optimize them for maximum value. Then (and only then) are you ready to extend outward onto the platforms you have limited control within, but which can provide significant reach and visibility to your message. This way, when the rug is pulled out from under you, you still have the core pieces ready to work for you. My article on MarTech explains it. 👇 #ownedassetoptimization #tiktok  

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In a recent ADWEEK webinar, leading rural lifestyle retailer Tractor Supply Company explores how they fine-tuned a #loyalty program that supports over $10B in sales. Let's dive into the partnership ⬇️

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This is helpful for those of us who don’t have a marketing team, the #solopreneurs and #smallbusinessowners looking for guidance for our #socialmediapresence and #personalbranding! And if you are considering outsourcing your social media, this report will help inform the questions you need to ask any potential service providers… Good work here, WideFoc.us!

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I just got back from helping host the Southbound Event with RevPartners and came away with tons of key takeaways around the changing "Growth at all Costs" narrative. 🚀 First, I want to thank everyone who attended and especially Cassie Moreno in ATL for SOUTHBOUND 🍑 and Rob Jones from the RP team who put on an extraordinary event. 🚀 Sid Kumar from Winning by Design had some great analogies of tying their popular bowtie model into different assembly lines in a factory and looking at data models through the lens of Aston Martin, BMW and Toyota, making the concepts easier to grasp. 🚀 Eric Gilroy of Insight Partners talked through how having a clear sales process and entry and exit criteria for your deal stages is a key indicator for him on executive team success for the companies his team supports. Music to our ears here at RevPartners. 🚀 Brooks Robinson of Accel-KKR highlighted the increasing interest the VC/PE world is having in Atlanta as a true hub and are now setting up shop down here as a way to validate that interest. 🚀 Kyle Coleman from Copy.ai helped me breakdown a few different pushbacks I've had against AI and the fact that we need humans on either side of the process to make the end result truly impactful 🚀 Tami McQueen at BIP Capital Partners giving us ALL a masterclass on how to moderate a panel session, amazing job here! 🚀 Tyler Gruca from Maxio; it was great to sync up with a former high school golf teammate ⛳ who is now looking to see how we can support his customer base and their growing interesting in scaling on HubSpot. 🚀 Andrew Pitre showed us behind the hood on how #hubspot is thinking through the #AI landscape and how we can begin to begin using in our daily CRM flows. All in all, it was a fantastic event with incredible speakers and i'm truly grateful to work with the A+ team at RevPartners!

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The Impact of #SEO on Charlotte's Digital Landscape: Search Engine Optimization is a cornerstone of #DigitalMarketing in #Charlotte NC, significantly boosting local businesses' online visibility and presence. https://lnkd.in/eFxpK5ry

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What are the top trends effecting Jacksonville businesses? Check it out:

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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Have a fear of hitting that “post” button? You're not alone. Let's tackle a few content creation hurdles head-on: 1️⃣ Writer's block? Start with client questions and pain points. Your content should address their needs and provide solutions. 2️⃣ Doubting the effort? Repurpose your content! Maximize your investment by turning blog sections into LinkedIn posts or emails, driving traffic back to your site. 3️⃣ Fear of hitting "publish"? Remember, practice makes perfect. Embrace imperfection and learn from it. Posting regularly builds confidence and credibility. Don't let obstacles hold you back from sharing valuable insights. Get started with tips on building your content plan (and more!) here → https://lnkd.in/gn-ySrUN P.S. If you have a question about kickstarting your content, ask away below!  #contentstrategy #blogging

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ALL MARKETING IS LOCAL.... still. Omni-Channel Marketing without real consideration to a consumer's location is just siloed marketing rebranded. Our data tells a similar story to eMarketer's. Consumers are NOT forsaking in-store shopping with digital channels. They OPTIMIZING the experience. Spending less time wondering aisles and more time finalizing purchases or picking up something that is conveniently located in a nearby store. #LocalMarketing #OmniChannelMarketing #ConsumerBehavior #MarketingData https://lnkd.in/eAhbcGcD

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