Charlotte, North Carolina, United States
Contact Info
6K followers
500+ connections
About
Articles by Blair
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Flipping the Script on the Business of Oral Healthcare
Flipping the Script on the Business of Oral Healthcare
By Blair Primis
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The one reason why your clients don't buy your great idea
The one reason why your clients don't buy your great idea
By Blair Primis
Contributions
Activity
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Marketing isn't about making the sale today. It's about introducing the consumer to the brand so they will buy it in the future. Credit: amlewis4 on…
Marketing isn't about making the sale today. It's about introducing the consumer to the brand so they will buy it in the future. Credit: amlewis4 on…
Liked by Blair Primis
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HOLY MOLY! After 6 years of being in business and having an idea in my head, it's finally coming to fruition. I am am launching the Career…
HOLY MOLY! After 6 years of being in business and having an idea in my head, it's finally coming to fruition. I am am launching the Career…
Liked by Blair Primis
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Imagine if I told you there was a way to connect with millions of potential customers for free every day. You'd jump at that opportunity, right?…
Imagine if I told you there was a way to connect with millions of potential customers for free every day. You'd jump at that opportunity, right?…
Liked by Blair Primis
Experience & Education
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Flagship Specialty Partners
View Blair’s full experience
See their title, tenure and more.
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Volunteer Experience
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Moderator
Charlotte Is Creative
- 1 month
Education
Event Moderator for the Branding, Marketing and Promotion Power Panel
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Guest Speaker
Flagship Specialty Partners
- 1 month
Education
Practice Marketing and Branding in the Evolving Digital Technology Era.
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Panelist
UNC Hussman School of Journalism and Media
- 1 month
Education
Panel member | NC Media Buyer Forum and Reaearch Session
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Panelist
Cardinal Digital Marketing
- Present 9 months
Education
Two action-packed days of virtual panels, workshops, and Q&As designed exclusively for multi-site healthcare groups. No fluffy stuff. Actionable growth strategies and real recommendations you won’t get anywhere else.
WHAT WE’LL COVER
Performance-driven patient acquisition strategies
The latest digital marketing trends
Healthcare’s biggest growth challenges
Scaling your marketing machine
#scalingupsummit -
Moderator
Charlotte Business Journal
- Present 1 year 4 months
Education
Moderator: Charlotte Business Journal Publisher's Dinner - Storytelling with Atrium Health, Ally Bank and Truist Bank
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Guest Speaker
Method
- Present 1 year 5 months
Education
Presentation Topic: How marketing can support and educate consumers on Value-Based Care.
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Guest Speaker
LUMBAR SPINE RESEARCH SOCIETY (LSRS)
- 1 month
Education
Short talk and Q & A on Marketing as an Investment.
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Keynote Speaker
Matchmaker Alliance
- 1 month
Education
Keynote adress: Level Up Your Marketing, Understanding its an Investment not an Expense.
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2022 Matchmakers Alliance Annual Conference -
Guest Speaker
College Sports Information Directors of America (CoSIDA)
- 1 month
Education
CoSIDA Leadership Group discussion and Q and A.
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Panelist
Spiracle Media
- 1 month
Education
Talent, Retention, & Tech
We are in the midst of what many are calling the great resignation. As a result, the approach has changed.
How do you attract, find, and keep the right talent?
We welcome two individuals who deal with this question on a daily basis, Blair Primis of Orthocarolina and Angela Fumo of Wyndham Capital Mortgage. We'll get their thoughts on how to navigate the current environment. Plus, we'll discuss why video and other technology are necessary tools to…Talent, Retention, & Tech
We are in the midst of what many are calling the great resignation. As a result, the approach has changed.
How do you attract, find, and keep the right talent?
We welcome two individuals who deal with this question on a daily basis, Blair Primis of Orthocarolina and Angela Fumo of Wyndham Capital Mortgage. We'll get their thoughts on how to navigate the current environment. Plus, we'll discuss why video and other technology are necessary tools to deploy. -
Course Facilitator
CNM Ingenuity
- 1 month
Education
Marketing Is An Investment In Your Business (and yourself).
Time with an extended team working on and discussing ways to discover everyone's inner marketer. -
Panelist
Radix Health
- Present 3 years 6 months
Education
Navigating the New Normal Series: Best Practices for Engaging Patients with Online Scheduling
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Panelist
American Marketing Association - Charlotte Chapter
- 1 month
Education
Participant in the Digital Deep Dive Series
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Panel Member
WDAV Classical Public Radio
- 1 month
Education
Brand Building with Public Radio
https://wdav.wistia.com/medias/gwk191btbb -
Panelist
Next Stage
- 1 month
Education
What's Next: Exploring a mindset shift regarding social good for the private sector and nonprofits with our panelists Blair Primis from OrthoCarolina and John Searby from Catawba Riverkeeper.
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Moderator
Catalyst 4 Change LLC
- 2 months
Education
Moderator for the EQ Deficiency Virtual Book Tour.
A multiple-part series designed to apply the insights and knowledge from the EQ Deficiency to industry segments through a moderated conversation with leaders.
Learn more: https://www.youtube.com/channel/UCLfQtNHsj-5LCcsvxFg96PA?view_as=subscriber -
Panelist
Next Stage
- 1 month
Education
The New Normal – Creative Approaches to Sponsorship Fulfillment:
“Creative Approaches to Sponsorship Fulfillment.” For many nonprofits, building relationships with local companies can be a savvy way to diversify revenue, onboard new volunteers and grow your brand in the community. But with the disruption of spring events and other traditional sponsorship fulfillment activities, many organizations are left without their usual case for support. -
Visiting Lecturer
SHARE Charlotte
- 1 month
Education
Invited to lead a session on partnerships. How to build them, make them effective and create successful ones.
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Guest Speaker
EmpowerCon
- 1 month
Education
EmpowerCon is the premier conference for inspiring and uplifting ALL of humanity. Our mission is to bring together the trailblazers that encourage positive change and growth in Charlotte, NC.
Join our community to connect, learn, inspire, and celebrate at EmpowerCon 2019 on Saturday, September 28, 2019. -
Panelist
Pink Mentor Network
- 1 month
Education
Panelist: A Hero's Journey Ain't Easy. There will be bumps in the road. This session is all about those challenges, perseverance, and the growth that comes from them.
Learn from five community leaders how they have changed & grown, and how they develop the people around them to do the same.
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Guest Lecturer
Alpha Kappa Psi
- 1 month
Education
Lecture about corporate culture and leadership for the UNC-Charlotte Chapter of Alpha Kappa Psi.
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Guest Speaker
Hygge Coworking
- 1 month
Education
hygge cares lunch and learn: leadership
hygge cares, made easy by OrthoCarolina, is an effort to share stories of wellness within hygge coworking and encourage others to take steps to make themselves emotionally, physically and mentally well. Join us for our May hygge cares topic: wellness and leadership. OrthoCarolina’s Senior Vice President, Marketing & Talent Management Blair Primis will discuss leadership and areas to improve. -
Public Speaker
Analytics & Big Data Society
- 1 month
Education
Topic: Leveraging User-Generated Data for Marketing: Patient Reviews
By leveraging user-generated data, specifically around patient review data, OrthoCarolina was able to drive both reputation management, organic search results and improve operational performance. -
Public Speaker
Charlotte Regional Business Alliance
- 1 month
Education
Innovation in Charlotte: A marketing and talent management perspective.
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Panelist
Social Media Charlotte
- 1 month
Education
2019 Kick-Off Event: The Importance of Social Media in your Marketing Strategy.
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Moderator for CMO Unplugged
Charlotte Business Journal
- 1 month
Education
CMO Unplugged:
The first of its kind in Charlotte, CMO Unplugged is an informative, inspirational forum where CMOs and senior marketing decision-makers in our region discuss marketing challenges and opportunities. We will start with a panel discussion with industry leaders at top Charlotte companies. Hear how they tackle problems, break norms and capitalize on new opportunities. -
Featured Guest Speaker
WXII TV
- Present 5 years 10 months
Education
Led a conversation with the sales team about meaningful and thoughtful partnerships.
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Guest Lecturer
University of North Carolina at Charlotte
- Present 5 years 11 months
Education
Led an undergraduate class discussion about the role of a marketing professional and why it matters today more than ever.
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Presenter
Independent Physicians of the Carolinas
- Present 6 years
Education
Marketing Your Practice - A conversation about marketing strategies and planning ideas for local practitioners.
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Panelist at CMO Unplugged
Charlotte Business Journal
- Present 6 years 3 months
Education
CMO Unplugged is an informative, inspirational forum where CMOs and senior marketing decision-makers in our region discuss marketing challenges and opportunities. Hear from industry leaders at top Charlotte companies how they tackle problems, break norms and capitalize on new opportunities.
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Guest Speaker
MGMA NC
- Present 6 years 4 months
Education
Conversation and presentation on why marketing is an investment in the organization.
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Guest Lecturer
Gaskin Asset Management
- Present 6 years 4 months
Education
Marketing: Necessary for Success Marketing Workshop - Developing brand and building an Unique Selling Proposition
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Guest Lecturer
Ingersoll Rand
- Present 6 years 5 months
Education
Accelerated Development Program workshop guest lecture on marketing and teambuilding.
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Featured Speaker
Carolinas Healthcare Public Relations & Marketing Society
- Present 6 years 10 months
Education
Marketing Is An Investment
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Guest Speaker
The American Orthopaedic Association
- Present 7 years 3 months
Education
2017 Emerging Leaders Forum: Managing Your Professional Brand
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Professional Speaker
Social Media Charlotte
- Present 7 years 3 months
Education
Join Social Media Charlotte for a night of connecting, learning and sharing ideas. We are excited to host our first event that features a father and daughter who are social media experts, each in their own right. Learn how each of them uses social media, what they use it for and why.
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Professional Speaker
American Marketing Association - Charlotte Chapter
- Present 7 years 3 months
Education
Creating a Successful Brand in the Social Media Universe
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Emcee/Moderator
University of North Carolina at Charlotte
- Present 7 years 4 months
Education
UNC Charlotte has a base of successful alumni, many of whom have started their own small businesses in the greater Charlotte region. The purpose of the 49er Alumni Forum is to bring these Alumniners together and allow them to share their stories, their successes, their hardships, and their advice to alumni and the Charlotte community, as well as anyone who is interested in starting their own businesses.
Check it out here:…UNC Charlotte has a base of successful alumni, many of whom have started their own small businesses in the greater Charlotte region. The purpose of the 49er Alumni Forum is to bring these Alumniners together and allow them to share their stories, their successes, their hardships, and their advice to alumni and the Charlotte community, as well as anyone who is interested in starting their own businesses.
Check it out here: http://49eralumni.uncc.edu/s/1721/interior.aspx?sid=1721&gid=2&pgid=1043 -
Key Note Speaker
Cabarrus Regional SHRM
- Present 7 years 4 months
Education
Personal Brand Lecture and Conversation
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Speaker
Skookum
- Present 7 years 6 months
Education
Marketing and Technology, Some Partnership Ideas that Work
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Panelist
Marketing Talent Inc
- Present 7 years 7 months
Education
Marketing Talent Presents: The Evolution of Marketing in an Emotionally-Driven Industry
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Key Note - Liberal Arts & Science Summit
University of North Carolina at Charlotte
- Present 7 years 7 months
Education
Network with employers. Learn from UNC Charlotte alumni. Craft your personal brand.
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Featured Guest Speaker
Leadership Cabarrus
- Present 7 years 8 months
Education
Leadership Cabarrus Meeting. A talk and discussion focused on branding, both personal and professional.
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Event Moderator/MC
Giant Conference
- Present 7 years 11 months
Education
Giant is a conference focused on the craft and creativity of:
Visual Design
Interaction Design
Information Architecture
Content Strategy
User Research & Usability
Digital Marketing
Product Management & Design
Software development
It’s relevant to people just starting out and those who’ve been around a little longer. All boiled down it’s the event for people who do rad work® -
Panelist
NC Outdoor Advertising Association (Annual Convention)
- Present 7 years 11 months
Education
Discussion on how great distribution and great creative can lead to success.
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Keynote Speaker
Association of Fundraising Professionals - Charlotte
- Present 7 years 11 months
Education
Led a TED-style series of talks focused on Story-Telling as an Imperative
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Event Moderator/MC
UNC Charlotte
- Present 8 years 5 months
Education
49er Alumni Forum: Entrepreneurship
The UNC Charlotte Alumni Association is excited to partner with OrthoCarolina to bring you the 49er Alumni Forum! The topic for the very first forum is "Alumni Entrepreneurs: Educated at Charlotte | Founded in Charlotte." -
Featured Instructor
SkillPop
- Present 8 years 10 months
Education
Embracing and Leveraging Your Personal Brand.
Marketing Essentials.
Marketing 201.
Building Your Marketing Plan. (Premium)
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Featured Guest Speaker
BMA Carolinas
- Present 8 years 10 months
Education
Leveraging your personal brand...everyday.
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Event Moderator/MC
Giant Conference
- Present 9 years 3 months
Education
GIANT Conference exists because creativity and community go together like a guitar and amp. GIANT is an event for people who do rad work. We’ll talk about rad work at a technical level, and we’ll talk about rad work in abstract levels. We’ll talk about doing rad work over drinks and music and just a generally good time. We’ll have people talking about rad work who you’ve heard of and people you haven’t. That’s because we think inspiration comes from all over, and rad work happens in all kinds…
GIANT Conference exists because creativity and community go together like a guitar and amp. GIANT is an event for people who do rad work. We’ll talk about rad work at a technical level, and we’ll talk about rad work in abstract levels. We’ll talk about doing rad work over drinks and music and just a generally good time. We’ll have people talking about rad work who you’ve heard of and people you haven’t. That’s because we think inspiration comes from all over, and rad work happens in all kinds of professions.
http://conf.giantux.com/ -
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Event Moderator/MC
Queen City Forward
- Present 9 years 4 months
Education
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Panelist at MARKETCharlotte
American Marketing Association - Charlotte Chapter
- Present 9 years 4 months
Education
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Featured Guest Speaker
WeLoveCharlotte
- Present 9 years 8 months
Education
#weloveclt: Our City. Our Terms. Our Time.
weloveclt.com/talks/blair-primis -
Featured Guest Speaker
PRSSA - UNC Charlotte
- Present 9 years 11 months
Education
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Panelist/Presenter at SHSMD Connections 2014
Society for Healthcare Strategy & Market Development (SHSMD)
- Present 9 years 11 months
Education
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Panelist
Time Warner Cable Media
- Present 10 years
Education
Navigating The Digital Media Landscape
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Key Note Address
NC ArcGIS Users Group
- Present 10 years
Education
Great talk on Leadership Marketing and personal branding.
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Marketing Project Consultant
The McClatchy Company
- Present 10 years 2 months
Education
Invited consultant working on a new business/marketing approach. Worked along side other marketer/advertisers and staff.
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Event Moderator
Association of Fundraising Professionals Charlotte, NC
- Present 10 years 7 months
Education
Moderated a TED-style discussion for the purpose of expanding and re-thinking human connections to philanthropy.
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Featured Guest Speaker
PRSSA UNC Charlotte
- Present 11 years
Education
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Featured Guest Speaker
American Marketing Association - Charlotte Chapter
- Present 12 years
Education
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Guest Professor
UNC Charlotte
- 1 year 1 month
Education
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Panelist for the Greater Charlotte Healthcare Executive Group (GCHEG) and UNC’s Charlotte Healthcare
UNC Charlotte
- Present 13 years 5 months
Education
“Strategic Marketing: Winning the Battle for Markets and Share.”
Publications
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How To Build The Right Marketing Team In 2024 And Beyond
Forbes
See publicationBest practices marketing leaders can use to build the right team for their business, one that will prove to be a strategic partner and growth driver the company will view as an investment versus an expense for the long term.
Projects
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#weloveclt
#WELOVECLT TALKS @809
One person, once a month, one hour. We aim to create an honest space, with real stories we can relate to. Oh, and also a little Q&A. Doors open at 5:30pm. Come in, grab a beer and meet someone awesome! Talk goes from 6-6:30pm.Other creators -
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Completed Dorrier Underwood’s “Mastery” Program
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Mastery is Dorrier Underwood’s foundational leadership development program for executives, managers and entrepreneurs who are ready for a breakthrough in their leadership. Over three days, participants from different organizations immerse themselves in a powerful inquiry about how they show up as leaders, what drives them, and what gets in their way.
Other creators -
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Ritz Carlton Leadership Center Program | Excellence in Healthcare
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Comprehensive customer service and culture building program designed to improve healthcare organizations from the inside out.
Honors & Awards
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Golden Tusk
Carolinas Healthcare Public Relations and Marketing Society
Health & Wellness Promotion: Get Outside with OC
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Golden Tusk Award
Carolinas Healthcare Public Relations and Marketing Society
Online|Socail Media Campaign: Orthopedic Anatomy Series, Season 2
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Wallie Award
Carolinas Healthcare Public Relations and Marketing Society
Online Marketing: Your Care, Your Way Introduction and Rollout
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Golden Tusk
Carolinas Healthcare Public Relations and Marketing Society
Communications: Covid-19 Campaign
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Golden Tusk Award
Carolinas Healthcare Public Relations and Marketing Society
Special Event/Series: Orthopedic Anatomy Series, Season 1
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Charlotte Ledger 40 over 40 Award
The Charlotte Ledger
Celebrate 40 incredible under-the-radar local residents — ages 40 and up — who are improving our city in many different ways.
Join hosts Tony Mecia and Cristina Bolling, as well as local and national celebrity guests, as we honor 40 people aged 40+ who are making Charlotte a better place. -
Golden Tusk Award
Carolinas Healthcare Public Relations and Marketing Society
Social Media: Step inside the OR, Live Stream Surgical Procedures
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Golden Tusk Award
Carolinas Healthcare Public Relations and Marketing Society
Health & Wellness Campaign: Everyday Ergonomics Content Package
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Wallie Award
Carolinas Healthcare Public Relations and Marketing Society
Radio Ad: Summertime Urgent Care
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Golden Tusk Award
Carolinas Healthcare Public Relations and Marketing Society
Internal Communications/Relations: OrthoCarolina Culture Rollout and Huddles
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Best In Show
Carolinas Healthcare Public Relations & Marketing Society
Overall winning selection in 2017 for The Free Workout community marketing campaign.
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Golden Tusk Award
Carolinas Healthcare Public Relations & Marketing Society
The Free Workout
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Golden Tusk Award
Carolinas Healthcare Public Relations & Marketing Society
Public Relations work with out Reconstructive Center for Lost Limbs patients and doctors.
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Golden Tusk Award
Carolinas Healthcare PR & Marketing Society
Body Language: Web-Based Videos Make the Science of the Human Body Fun.
Sportology Series, OrthoCarolina Sports Medicine Center -
Wallie Award
Carolinas Healthcare PR & Marketing Society
For the creation, promotion and execution of 26.BREW – our half and full marathon training program hosted in conjunction with multiple breweries and other cross training partners this fall.
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Strategic Planning Team Award
McDonald's Corporation - US Marketing
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Global Marketing Training Team Award
McDonald's Corporation
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Outstanding Contributor Award
McDonald's Corporation
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U.S. Marketing Manager of the Year
McDonald's Corporation
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Strategic Planning Team Award
McDonald's Corporation
Recommendations received
24 people have recommended Blair
Join now to viewMore activity by Blair
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Working hard is overrated. Choosing what to work on and who to work on it with is underrated. Credit: NavalismHQ on Twitter/X
Working hard is overrated. Choosing what to work on and who to work on it with is underrated. Credit: NavalismHQ on Twitter/X
Liked by Blair Primis
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Automation + Sports?? 🏀 ⚽️🏈 I’ve always believed in the magic of game day (as a fan of literally every sport) - now, I get to help create it! So…
Automation + Sports?? 🏀 ⚽️🏈 I’ve always believed in the magic of game day (as a fan of literally every sport) - now, I get to help create it! So…
Liked by Blair Primis
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When you know … Charlotte is the place to be !! Thank you all for coming tonight to welcome Christian Beckmann and Katja from SAERTEX…
When you know … Charlotte is the place to be !! Thank you all for coming tonight to welcome Christian Beckmann and Katja from SAERTEX…
Liked by Blair Primis
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Nothing better than happy clients! 😀❤️ Love opening our inboxes to see what our amazing clients have to say! Their feedback fuels our passion, and…
Nothing better than happy clients! 😀❤️ Love opening our inboxes to see what our amazing clients have to say! Their feedback fuels our passion, and…
Liked by Blair Primis
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Recently, @dukegloballed and @dukeexperientialed traveled to Bologna, Italy. This program, which is led by faculty and managed by the Duke Global…
Recently, @dukegloballed and @dukeexperientialed traveled to Bologna, Italy. This program, which is led by faculty and managed by the Duke Global…
Liked by Blair Primis
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You'll always find your way back home 💚
You'll always find your way back home 💚
Liked by Blair Primis
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