Articles by Ed
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How to Conduct the Rigsbee Member ROI Valuation Session: Qualitative Research Focus Group
How to Conduct the Rigsbee Member ROI Valuation Session: Qualitative Research Focus Group
By Ed Rigsbee, CSP, CAE
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Grow Your Membership--How to Create the ROI of Membership Recruitment Brochure
Grow Your Membership--How to Create the ROI of Membership Recruitment Brochure
By Ed Rigsbee, CSP, CAE
Activity
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Your brand is a piece of your marketplace positioning strategy which is important, however too little time is spent by speakers in positioning…
Your brand is a piece of your marketplace positioning strategy which is important, however too little time is spent by speakers in positioning…
Liked by Ed Rigsbee, CSP, CAE
Experience & Education
Licenses & Certifications
Volunteer Experience
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National CAE Outreach Committee Member
ASAE: The Center for Association Leadership
- 1 year
Education
Worked with the ASAE headquarter staff on branding & marketing the Certified Association Executive (CAE) credential.
Publications
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The ROI of Membership-Today's Missing Link for Explosive Growth
Ryjon Books
The ROI of Membership is edgy. It’s one of those infrequent gems that challenges common practice, debunks bad advice about what to do instead, and provides a practical roadmap of how to do it right. Since the advent of the internet, false prophets have predicted the end of membership as a business model. Rigsbee settles the dispute by providing a proven method to make the business case for membership as a business model.
The ROI of Membership recognizes that perceived value is what…The ROI of Membership is edgy. It’s one of those infrequent gems that challenges common practice, debunks bad advice about what to do instead, and provides a practical roadmap of how to do it right. Since the advent of the internet, false prophets have predicted the end of membership as a business model. Rigsbee settles the dispute by providing a proven method to make the business case for membership as a business model.
The ROI of Membership recognizes that perceived value is what sustains engagement and the demonstration of tangible value is what earns the perception. Until this book, the process of discovering, identifying, quantifying, and communicating the tangible value of membership has eluded too many worthy organizations.
Rigsbee has provided his colleagues with the final elusive piece for today’s member recruitment puzzle. Based on insight drawn from years of experience as a business and nonprofit executive and advisor, he has laid out a step-by-step process to determine and convey value to current and prospective members in terms that will have meaning to them.
The ROI of Membership is a practical, no-nonsense handbook for how membership driven organizations can meaningfully and honestly articulate their value proposition. It provides a methodology, along with explanation, about why and how you go through the ROI process and then use your findings to grow and retain members.
This book is a truly groundbreaking work. It is different from any other “member recruitment” book available today. It offers both strategy and tactics for proving the ROI of membership, in real dollar numbers. It enables associations to demonstrate the business mindset that members want to see accompany dedication to their cause. And, it provides a means for association executives to embed sustained commitment to a relevant, compelling, and quantified value proposition into the association's culture.
Glenn Tecker -
Kids, Parents & Soccer
Ryjon Books
A 40-year historical look at soccer and the influence of American Youth Soccer Organization, Region 9 on the Conejo Valley in Ventura County, California
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PartnerShift-How to Profit from the Partnering Trend
Wiley
How to develop total organizational partnering for high-level ROI.
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Developing Strategic Alliances
Crisp Publishing
Simple guide for small business to develop and implement successful strategic alliances.
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The Art of Partnering
Kendall/Hunt
Projects
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Member Recruitment Brochure Template
- Present
Dazzle 'em with brilliance rather than baffling them with bulk.
Honors & Awards
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Kentucky Colonel
Commonwealth of Kentucky
Commissioned Kentucky Colonel by Steven Beshear, Governor, Commonwealth of Kentucky.
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Paul Harris Fellow
Rotary International
Languages
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English
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Organizations
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American Society of Association Executives
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- Present -
National Speakers Association
Professional Member
- Present
Recommendations received
147 people have recommended Ed
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Non't miss Thursday's Member ROI Zoom July 8 @ 9 AM Pacific. No charge/no registration...just show up. Link to Zoom invitation and past recordings:…
Non't miss Thursday's Member ROI Zoom July 8 @ 9 AM Pacific. No charge/no registration...just show up. Link to Zoom invitation and past recordings:…
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🌟 What Kind of Leader Are You? 🌟 "All the world’s a stage..." – Shakespeare “Life is improv…” – Campbell In leadership, as in life, we navigate…
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Once a month, host a meeting with speakers from different departments. Let them share how their work contributes to the company’s goals. You’ll…
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Jeffrey Owens CSP, CTM, CVP speeches on the power of respect and security within organizations are spot on. His law enforcement experience puts him…
Jeffrey Owens CSP, CTM, CVP speeches on the power of respect and security within organizations are spot on. His law enforcement experience puts him…
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Discover the true essence of leadership and inspire your team to reach new heights! https://lnkd.in/dsryHNw #Leadership #Inspiration #Teamwork…
Discover the true essence of leadership and inspire your team to reach new heights! https://lnkd.in/dsryHNw #Leadership #Inspiration #Teamwork…
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Pourquoi vos auditeurs vous oublient t’ils souvent quand vous donnez un discours, une présentation commerciale ou une conférence lors de votre…
Pourquoi vos auditeurs vous oublient t’ils souvent quand vous donnez un discours, une présentation commerciale ou une conférence lors de votre…
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Association and society gatekeepers, as you already know, do a great job of keeping speakers out. Make your life easy and be more effective by…
Association and society gatekeepers, as you already know, do a great job of keeping speakers out. Make your life easy and be more effective by…
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