Ed Rigsbee, CSP, CAE

Ed Rigsbee, CSP, CAE

Thousand Oaks, California, United States
500+ connections

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Experience & Education

  • Cigar PEG, Inc. - Philanthropy through Fun

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Licenses & Certifications

Volunteer Experience

  • ASAE: The Center for Association Leadership Graphic

    National CAE Outreach Committee Member

    ASAE: The Center for Association Leadership

    - 1 year

    Education

    Worked with the ASAE headquarter staff on branding & marketing the Certified Association Executive (CAE) credential.

Publications

  • The ROI of Membership-Today's Missing Link for Explosive Growth

    Ryjon Books

    The ROI of Membership is edgy. It’s one of those infrequent gems that challenges common practice, debunks bad advice about what to do instead, and provides a practical roadmap of how to do it right. Since the advent of the internet, false prophets have predicted the end of membership as a business model. Rigsbee settles the dispute by providing a proven method to make the business case for membership as a business model.

    The ROI of Membership recognizes that perceived value is what…

    The ROI of Membership is edgy. It’s one of those infrequent gems that challenges common practice, debunks bad advice about what to do instead, and provides a practical roadmap of how to do it right. Since the advent of the internet, false prophets have predicted the end of membership as a business model. Rigsbee settles the dispute by providing a proven method to make the business case for membership as a business model.

    The ROI of Membership recognizes that perceived value is what sustains engagement and the demonstration of tangible value is what earns the perception. Until this book, the process of discovering, identifying, quantifying, and communicating the tangible value of membership has eluded too many worthy organizations.

    Rigsbee has provided his colleagues with the final elusive piece for today’s member recruitment puzzle. Based on insight drawn from years of experience as a business and nonprofit executive and advisor, he has laid out a step-by-step process to determine and convey value to current and prospective members in terms that will have meaning to them.

    The ROI of Membership is a practical, no-nonsense handbook for how membership driven organizations can meaningfully and honestly articulate their value proposition. It provides a methodology, along with explanation, about why and how you go through the ROI process and then use your findings to grow and retain members.

    This book is a truly groundbreaking work. It is different from any other “member recruitment” book available today. It offers both strategy and tactics for proving the ROI of membership, in real dollar numbers. It enables associations to demonstrate the business mindset that members want to see accompany dedication to their cause. And, it provides a means for association executives to embed sustained commitment to a relevant, compelling, and quantified value proposition into the association's culture.

    Glenn Tecker

    See publication
  • Kids, Parents & Soccer

    Ryjon Books

    A 40-year historical look at soccer and the influence of American Youth Soccer Organization, Region 9 on the Conejo Valley in Ventura County, California

  • PartnerShift-How to Profit from the Partnering Trend

    Wiley

    How to develop total organizational partnering for high-level ROI.

  • Developing Strategic Alliances

    Crisp Publishing

    Simple guide for small business to develop and implement successful strategic alliances.

    See publication
  • The Art of Partnering

    Kendall/Hunt

Projects

Honors & Awards

  • Kentucky Colonel

    Commonwealth of Kentucky

    Commissioned Kentucky Colonel by Steven Beshear, Governor, Commonwealth of Kentucky.

  • Paul Harris Fellow

    Rotary International

Languages

  • English

    -

Organizations

  • American Society of Association Executives

    -

    - Present
  • National Speakers Association

    Professional Member

    - Present

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