Deanna Miller

PLEX, the FAST channel platform, announced its becoming the largest free streamer on the planet with an almost unheard of 1,112 channels. Library scale matters, speed to market matters (especially given acceleration of broadcast to CTV spend), and content variety matters, but I can't help but think of what's missing in terms of user experience, discovery and programming. Reminds of the transition to big box retailing, and that's not an unequivocally good thing from an audience perspective (even as its a incredible accomplishment). https://lnkd.in/gT-ecRSA

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This is such a wonderful news to learn that Connected TV is gaining traction in this marketing world. Honestly, everytime I see a brand buying the tiny bottom footer of the top header banners with illegible fonts and images on mobile, I cringe and almost want to scream. Cheap CPM and CPC is not about sacrificing your brand image to chase the reach figure. A reach is nothing to your potential customer is you can’t even communicate your message clearly and standout from the crowd. Time to rethink everyone? What metrics matter most? Ultimate is always the revenue and margins, not your reach and frequency figures. When will we shake off this mindset?

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Hoop streams! The NBA is closing in on deals with NBC, Amazon and ESPN that point to the staggering value of sports rights and the anxieties of media's biggest players. As Ed McMahon used to say, "Heeere's Johnny!" For today's media companies, that Johnny is sports. The NBA sweepstakes has thrown traditional media into turmoil, exposing their fears about cable's decline and their shaky footing in the streaming landscape. More telling is that it underscores a central dilemma: sports content is incredibly expensive, yet essential for attracting viewers in a world dominated by streaming services. The numbers are a constant barrage of non-stop 3-pointers. NBC's part of the deal with the league averages $2.5 billion a year to show roughly 100 games per season. Amazon’s $1.8 billion-a-year package is like its Prime Deals and includes a grab bag of different games from regular-season and playoff games, to a piece of the conference finals. Disney would retain an NBA package and would continue to air the NBA Finals, with payments averaging about $2.6 billion a year. Separately, ESPN’s deal allow the company to air games on its direct-to-consumer streaming service, which is set to launch in 2025. The streaming industry has too many ugly ducklings. While the size of the deals may make headlines, they also bring with them questions and concerns especially at NBCUniversal. Why? The streaming business is still highly volatile and as of now, a perennial money loser for anyone not named Netflix. In the case of NBC, its streaming unit Peacock has been more like a floundering duck with a struggling subscriber base and erratic content development. Whether the NBA deal helps drive subscriptions remains debatable, but with a shiny new sports package, NBC may even raise prices for Peacock. Amazon along with Big Tech are the ultimate puppet masters. For Amazon, the NBA package is yet another building block as it brings more live events into Prime. That has a potential big payday for the ecommerce giant as it continues to add and solidify its subscription base. More importantly, Amazon package likely lessened the financial load for NBC and Disney/ESPN. We saw this with Major League Baseball, and even more so with the NFL, but the price of these licensing deals are increasing astronomically thanks to Big Tech. It also has plenty to do with the continuing transition to streaming and the challenge to turn a profit. Sports and other live events appear to be the golden goose, but as many of the old school media companies are discovering, you have to pay the piper to even play https://lnkd.in/gv_W8wvz #nba #sports #streaming #television #nbcuniversal #amazon #espn #entertainment

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🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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Announcing our commitment to enabling clients to buy Roku #CTV inventory the way they want with all the necessary signals and data

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It's interesting to witness that technology vendors are not only accelerating GenAI deployments across media enterprises globally, but also leveraging the workflow to improve their in-house capabilities. Our recent report "NAB 2024 Key Trends" highlights close to half (46%) the media technology vendors surveyed have pre-configured GenAI across their software development framework. The report also showcases some interesting technology upgrades by vendors across the content supply chain. Access link: https://lnkd.in/dMM4vfqF

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Our new Blueprints incorporate best practices to build a site you can be proud of on both mobile + desktop! 💯 They're FAST, responsive + optimized for performance, a delightful user experience. Check them out: https://bit.ly/4bFqorJ #UX #webdesign

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Excited to be attending SubSummit in Dallas this week! Message me to learn more about how CreatorUp can help your company scale digital content creation to grow and engage your subscriber base! #SubSummit

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🏀 Breaking News: $76 Billion NBA TV Deal Fast Approaching 📺 As the NBA nears a monumental $76 billion media rights deal with ESPN, NBC, and Amazon, showcasing a seismic shift in sports broadcasting, Transmit's recent SportsPro StreamTime podcast episode couldn't be more timely. In it, our Co-Founder & CPO Scott Young, alongside advertising expert Paul Gelb, delve into the future of sports advertising. This episode provides crucial insights into how brands can leverage these evolving platforms. From the synergy between ad-supported and subscription models to the impact of streaming innovations, these discussions are essential for understanding the future landscape of sports advertising. As the NBA deal illustrates, the value and complexity of sports media rights are escalating, making it a critical time for advertisers to assess their strategies. Tune into our podcast for expert analysis and forward-looking perspectives that align with these groundbreaking developments. 🎧 Listen now and join the conversation about the future of sports advertising in this new era! https://lnkd.in/eRdA5FUx #NBA #MediaRights #SportsAdvertising #FutureOfSports #TransmitLive

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Are you an advertising agency or in the media and entertainment industry? Then you don't want to miss this! Listen to how M365 Copilot has helped Dentsu free up creativity while also increasing efficiency. James Thomas shares how they've sped up adoption and lessons learned from early implementation. #copilot #AI #advertisingagencies #media&entertainment

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In a #cookieless world, high performing #ad campaigns will thrive off the power of #martech and #adtech together. Tools like #CDPs, #loyalty programs and #cleanrooms can help you build a first-party data strategy that reaches the right customers (without cookies). Here's how:

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I am deeply passionate about the power of technology to transform the way we live and work, and I continue to be energized and amazed by the potential of generative AI to unlock new possibilities for advertisers and publishers (and consumers as well), and how this technology is already changing the game for businesses of all sizes.   Generative AI is helping drive innovation and growth and is enabling faster and more informed decision-making. Generative AI is creating new opportunities for engagement and personalization. And Generative AI is putting a spotlight on the importance of trust and transparency in this rapidly evolving landscape. There is much to discuss on this topic that is of critical importance to the future of our industry.   And we are making progress every single day! Check out deeper details on our expanded partnership with Axel Springer, our newest Chat Ads API partner Direqt, new consumer behavior insights and the general availability of Copilot in the Microsoft Advertising Platform--a game changer for businesses of all sizes.    #GenerativeAI #MicrosoftAdvertising #AI 

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Gaming goes beyond mere entertainment; it demands engagement and strategic thinking. This presents a golden opportunity for advertisers. In the realm of mobile games, marketers enjoy a significant edge. Unlike platforms like CTV, social media, and display, mobile gaming provides a less saturated advertising environment. The consistency of video content across various platforms makes mobile games a secure space for branding. With the ability to select genres and target specific audiences, mobile game ads are swiftly gaining popularity. #mobilegaming #digital #venatus https://lnkd.in/gNvwSjxm

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The use of #HDMI CEC is an innovative way to hit an extremely targeted market, especially in the gaming industry. It'll be interesting to see how receptive consumers will be to this and what companies jump on board first. #RokuTV #TargetMarket

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TripleLift is proud to partner with Amazon as the creative tech platform powering Native Responsive eCommerce Creatives (REC) - allowing retail and eCommerce advertisers to extend their reach, find new audiences, and improve their ROI. Check out this Business Insider article to learn more about our integration: #retailmedia #ecommerce

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🔔 The new episode of Sports Betting Conversations featuring Betting Hero is live! This time, Kevin Twitchell and I met with Jai Maw, President and Co-Founder of Betting Hero, to dive into the realm of customer acquisition and retention in the sports betting industry. Jai discussed the evolution of Betting Hero from its origins as an offline affiliate to its current hybrid model, incorporating both digital and in-person strategies. He also highlighted the significance of understanding consumer needs, drawing parallels with successful models in other industries. 👉 Watch the episode now: https://lnkd.in/ezZAPU3n #DataArt #DataArtMedia #sportsbetting #customeracquisition #customerretention #BettingHero 

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Is Disney's Ad Rate Cuts Sparking Industry Turmoil? - Disney is securing new ad commitments in a challenging upfront market by reducing CPM rates for Disney+ by 10-15%, causing frustration among rivals. - The overall dollar volume for TV ad commitments is expected to be down as advertisers shift to streaming and digital media with less upfront pressure. - Disney's rate rollbacks, though risky, aim to secure ad support across its portfolio but may undermine future pricing efforts. - NBCUniversal and Warner Bros. Discovery are forced to compete with Disney's rates, while Amazon and Netflix struggle to secure favorable CPM rates. - Despite aggressive strategies, overall ad commitments are projected to decline, particularly for cable networks and primetime broadcast, continuing a trend from last year. 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf 📖 Article by Variety : https://lnkd.in/g6Mf6zQj

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