DAVID PITTS

Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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Step into the future of retail with @SamsungUS innovative solutions! See how FastSensor's insights transform shoppers' journeys, dramatically increasing basket size and profits. Embrace the change and tailor real-time experiences for your customers with Samsung. Contact Bubble Cloud/ Bubble Social Media Marketing for more details. #RetailRevolution #SamsungInnovation

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In a recent ADWEEK webinar, leading rural lifestyle retailer Tractor Supply Company explores how they fine-tuned a #loyalty program that supports over $10B in sales. Let's dive into the partnership ⬇️

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Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

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Learn how Best Buy is leveraging Adobe Experience Cloud to streamline content management and improve speed to market. With Adobe Experience Manager and Adobe Workfront, Best Buy has unlocked reducing time spent on iconic launches by 83%: ✨ Efficient Content Delivery: Best Buy now uploads product images, all different SKUs and content to the website in hours, a task that previously took days. 💯 Enhanced Personalization: Adobe Experience Manager enables personalized content delivery across different channels, ensuring relevance for customers. ⏱ Significant Time Savings: what once required a team of four working 15 hours now takes a single person just 2.5 hours, thanks to streamlined workflows. 🤝 Improved Collaboration: Adobe Workfront facilitates faster creative approval processes and task management, boosting efficiency and reducing time spent on iconic launches by 83%. https://lnkd.in/d5nMRtXP #retail #retailmarketing #contentsupplychain #digitalmarketing #ecommerce

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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I don't think one-click purchasing (e.g., Amazon), fast fashion and deep-discount apps like Temu/Shein have been DELIBERATELY conditioning us to adopt AI, but I think that's one way it could play out in hundsight. As certain kinds of online shopping become a steadily more throwaway (i.e., less intentful and more compulsive) experience, I think human shoppers won't really have a problem outsourcing the actual act of shopping to an AI agent. Thanks to Lynne d Johnson and Tameka Kee for having me on their pod. We talked about a lot of interesting stuff! Please give it a listen.

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At a time when customer intelligence is critical to both marketing and commercial success, selecting data that offers the most value is crucial. Learn more about how Acxiom can help brands refine their data strategy:

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There are many great trios out there: Harry, Ron and Hermione; Jordan, Pippin and Rodman; and the newcomers, McKinney, Wagner and Bremhorst... no really! On this episode of Digital Transformation Success, recorded LIVE at Greenbook's IIEX Conference in Austin, TX, join Point 600's Ryan Wagner, Meltwater's Henry Bremhorst and me, the Momma Bird of Little Bird Marketing, as we discuss AI's integration into business, and the consequences of what they call, "data ignorance." LINK TO SHOW IN FIRST COMMENT. #littlebirdmarketing #podcast #digitalinnovation #digitalintegrationandautomation

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Are you navigating the complexities of your CDP implementation? You're not alone. Join Sav Khetan and myself on June 20th as we explore cover everything you need to know to ensure success.

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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New Insights on Gen Alpha to help brands prepare.

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Sentiment analysis and emotion recognition are two different ways to evaluate a customer experience. But their differences are easy to confuse. Therefore, Stephen Pappas and Craig Tucker are going online to show the differences in a free webinar at 11 Eastern Wednesday, June 26. Register here: https://lnkd.in/eQDSrKpZ #CX #customerexperience #sentimentanalysis #emotionrecognition

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Retail Media Networks have started behaving more like media networks than retailers, and I am here for it. In case you missed it, two giant retail media networks have opened up to near-endemic and  non-endemic advertisers in the past few months. Walmart Connect in April, and now Albertsons Media Collective Walmart: https://lnkd.in/dBmKERhJ Albertsons: https://lnkd.in/dUCh_VtP btw, both are targeting advertisers from the same industries- automotive, entertainment, financial services and travel. However, it’s interesting to note that both have a very different type of offering for non-endemic advertisers. Walmart Connect’s offering is rooted primarily in data monetization. Non-endemic advertisers can leverage Walmart’s first party audience data for targeting shoppers on Walmart’s offsite network - walmart’s onsite inventory is NOT available to them. On the other hand, Albertsons Media Collective is monetizing its onsite ad inventory - only caveat being, the inventory available to non-endemic advertisers is on post purchase pages like order confirmation page. Now, why am I so excited about this? Four reasons. Three reasons come from the way retail media is evolving. The fourth one gives me bragging rights. Why is this a good thing for the retail media industry? → RMNs leaning exclusively on endemic brands are bound to hit an ad revenue ceiling - after all how much ad spend can be extracted from the same set of advertisers? → Thanks to first party targeting, non-endemic ads need not be irrelevant eyesores for shoppers - additional media dollars flow in without impacting shopper experience → Retailers get to charge advertisers a premium - third party cookies are dying, non-endemic advertisers also know that retail media is their best bet The fourth reason and why do I get bragging rights? → At Osmos, we foresaw this evolution in retail media. Hence, we already have the tech to enable non-endemic advertising on retail media networks - whether they want to go the Walmart Connect way or Albertsons Media Collective way. #retailmedia #non-endemic-ads #walmart #walmartconnect #albertsons #albertsonsmediacollective #osmos #offsite

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Searching for a composable CDP that is supercharged with customer intelligence? Acxiom's new partnership with ActionIQ is here to transform how brands and marketers aggregate, analyze, and activate customer data for smarter data-driven marketing and seamless, personalized customer experiences. #MarketingMadeBetter

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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