Darcy Monaghan

"One of the hardest things for growth-minded leaders is to acknowledge and accept that they cannot be everything to everyone," says our CEO David Keil in his latest Fast Company article. What does this mean in today's AI world? See for yourself in this compelling article.

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What do "headless" and "composable" mean for marketing teams delivering digital experiences? Listen to this excerpt from John Schneider of Chameleon Collective in our latest podcast, The Marketing AI SparkCast, where he breaks down these concepts. Aby Varma hosts John and Mark Demeny of Yext as they discuss the impact of AI on content management systems (#CMS) and digital experience platforms (#DXP). They explore topics like personalization, automation, efficiency in digital experiences, the future of AI-native products, emerging market trends, and implications for agencies and in-house marketing and digital teams. Podcast links to Spotify, Apple, YouTube, and iHeart are in the comments. Sure! Here are some suggested hashtags for your post: #HeadlessCMS #ComposableArchitecture #DigitalExperience #MarketingTech #AIinMarketing #ContentManagement #DigitalTransformation #MarketingInnovation #AIMarketing #MarketingAI

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How to piss off your customers with a lousy chatbot

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What would you do to learn from your counterparts across industries in a risk-free environment? I'd fly out to San Francisco, and would consider that a bargain! Costanoa Ventures set it all up, bringing marketing and sales leaders from across the country (and internationally!). Great sessions with a great group. #marketing #sales #gtm #summit #vc #startup #tech #ai

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Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

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This week we have Linda Lian, CEO & Founder of Common Room on The GTM Podcast. We covered a lot of ground including: 1. The evolution of customer intelligence from intent data to signal-based selling. 2. Why a modern go-to-market approach requires moving beyond legacy systems. 3. How you can unify siloed data to enable a 360-degree view of the customer. 4. Lessons learned from scaling innovative products and go-to-market motions at AWS. 5. Strategies for recruiting exceptional talent and building a customer-centric culture. 6. The power of cold outreach and persistence in finding the right co-founders. 7. Tactics for capturing untapped revenue by leveraging existing customer signals. Have a listen wherever you 🎧 to your pods.

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Salesloft’s data science team recently gathered insights from over 2,000 meeting recordings and transcripts associated with more than 1,200 deals. What did they discover? The deals that discussed timing early on in a deal cycle tend to accelerate to the next stage faster and are more likely to move to closed won. Sales leaders, your reps can use these timing-related questions and statements in their next discovery: https://lnkd.in/e9G2mumG

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🚀 Next up at #DigitalSummit DC: Nicolle Lopez from Amtrak with "Tips for Knowing When & Why to Jump on a Social Trend"! Nicolle shared actionable insights on leveraging social trends to connect authentically with your audience: ✅ Laying the framework with internal stakeholders to prepare for the next trend ✅ Identifying trends that align with your brand ✅ Collaborating and executing trends authentically Ready to apply these tactics and make your brand stand out? 💥 #marketingolympics #trending #socialmediatrends #brandengagement #digitalmarketing #socialmediastrategy

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Here's a summary of the market situation that's got me so excited to partner with Dan Sperring and the AlignICP team on our mission to help CMOs unlock ABM success with data-driven ICPs. Reach out to learn how we can help you and your team! These are truly unprecedented and challenging times for B2B SaaS companies, particularly for the marketing organizations tasked with brand building, go-to-market efforts, and demand generation. The current landscape presents brutal realities that demand immediate attention and radical changes to go-to-market approaches: o. Buyer groups are spending only 17% of their buying cycles meeting with vendors (Gartner). o. B2B SaaS customer acquisition cost payback periods are approaching three years.  o. The depreciation of 3rd party cookies has compromised attribution tracking and marketing ROI measurement.  o. Gen AI makes content creation almost free, but B2B buyers (66% and ⬆️) want personalized experiences.  o. The shift from MQL-focused demand gen to MQA-obsessed ABM requires new approaches and upskilling. Combine those market headwinds with the challenges CMOs face within their organizations, and we're living through super challenging times for CMOs. CMOs have had to shift too much of their time focusing on playing defense (budgets, resources, proving lift/ROI, value of ABM, tense pipeline meetings, etc.), compromising their time on market/customer research and strategy to a side hustle. We see a path to helping CMOs regain their strategic focus by unlocking their customer data to help bring objectivity and a data-driven platform to their companies on which more effective go-to-market strategies can be born. As seasoned B2B GTM professionals, we're on a mission to help companies unlock their customer data to improve their ABM marketing execution and GTM alignment. Reach out to learn how we can help! #marketingishard #cmo #abm #ICP #idealcustomerprofiles #gtm

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Hey everyone, the latest episode of Go Fast Grow Fast just dropped and it's packed with insights on scaling companies from hundreds of millions to billions in revenue. My guest is Alan Gonsenhauser, who has been a CMO 10 times and advised over 130 marketing leaders, mostly at private equity-backed companies. Alan shares his perspective on what's working and what's not when it comes to driving growth at later-stage companies. We dig into the importance of customer experience and net revenue retention as the dual true north metrics. Alan explains why most companies are dropping the ball when it comes to truly loving their customers. We also talk about the evolving role of the CMO and why data fluency is becoming a must-have skill for marketers who want to grow in their careers. Alan shares examples of how he's helped align marketing and sales teams to work together more effectively which is one of the most unsexy but high leverage problems to solve. And of course, we discuss how AI is impacting marketing. Alan shares how he's using tools like ChatGPT in his day-to-day work for content creation and analysis. His advice - embrace AI as a tool that can give you superpowers if you learn to use it well. Alan drops a ton of wisdom in this conversation, so if you're a founder, marketer, or growth leader, hit the link and give it a listen. And let me know what you think!

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📆 We hope you'll tune in to a #free webinar this Monday with AI Marketers Guild (AIMG), where our CEO Avi Muchnick will be speaking with David Berkowitz about how agencies are using AI to automate A/B testing and drastically improve conversion rates 📈 . Register here to join us on Monday @ 1 PM ET: https://lu.ma/ab3aimg #AI #digitalmarketing #abtesting #marketingagencies #conversionoptimization #websites #webinar

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Aiming to build an #AI-powered sales tech stack? Look no further than this comprehensive guide by eWeek, which recommends an AI-powered enablement platform like Seismic. "[Seismic] automatically recommends the most effective content to sales reps based on specific deals, ensuring that they are always equipped with the most relevant and impactful sales materials." Learn more in eWeek:

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This SXSW talk is …amazing. Amy Webb covers the ways AI can be used in worst case scenarios and how we can all work to change that. I encourage you to listen to the full presentation. For those who thought it TL;DR, fast forward to 1:06:50 to learn how to fight for our future and then START AGAIN FROM THE BEGINNING. “We can be successful and resilient. The tech super cycle can be a net positive. We can leave humanity in a better place. We can transition into something truly amazing. But we’ve got to get to work.” Let's get to work. #AI #trades #collegelearning Let's get to work #AI #OI #collegematters #Trades

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This guide by Michael Applebaum is one of the best product marketing guides that I've seen written. Concise and practical. Thanks to Stage 2 Capital as well. #ProductMarketing #PMM

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Struggling to translate marketing jargon into C-suite gold? 🤯 This article from Shiv Gupta offers a playbook for CMOs facing the challenge of proving marketing's value. 🎯 Learn how to pick the right metrics (think lead score & ROI), ditch the vanity metrics, and communicate with finance in a language they understand. 💰 Your C-suite will thank you! 😎 #marketing #metrics #csuite #b2bmarketing Link to the article: https://lnkd.in/ejHhrV49

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In today's fast-evolving landscape, customer-centric marketing is more crucial than ever. As a VP, Marketing with experience at Disney, Amazon, and various startups, I’ve seen the transformative power of putting the customer at the heart of everything we do. 🔍 Understanding Customer Needs To truly understand our customers, we need to combine the “head and the heart” approach. This means leveraging data analytics to gain insights into customer behavior and determine high-value actions that we want them to take (the head) while also tapping into emotional intelligence to empathize with their needs and desires (the heart). Key strategies include: 1. Data-Driven Insights: Utilize customer data to uncover patterns, preferences, and pain points. Tools like CRM systems, social listening platforms, and customer surveys are invaluable for this. Identify the sequence of actions that we want them to take in partnership with your data scientists. 2. Customer Personas: Develop detailed customer personas to represent different segments of your audience. This helps tailor your messaging and offers to meet specific needs. 3. Journey Mapping: Map out the customer journey to identify key touchpoints and opportunities to enhance their experience. This holistic view ensures that every interaction is meaningful and relevant. 🎨 Creating Tailored Marketing Campaigns Combining analytical precision with creative flair helps craft campaigns that resonate deeply and drive your desired actions. Here’s how: 1. Personalization: Use data to deliver personalized content and offers, fostering connection and loyalty. 2. Storytelling: Weave compelling stories that align with brand values and resonate emotionally with your audience. 3. Multichannel Integration: Ensure a consistent experience and reinforce your message across all channels. Repetition across channels and touchpoints helps drive action by embedding the brand's message deeper into the audience’s mind. 4. Strong Design and Singular Messaging: Capture attention with visually appealing design and clear messaging to communicate effectively, stand out, and drive the best action possible. 💡 The “Head and the Heart” Approach This approach integrates logic and emotion to create a marketing strategy that’s both effective and empathetic. By using data to inform decisions and creativity to connect on a human level, we build stronger relationships with our customers. As we navigate the complexities of the modern market, keeping the customer at the center will drive sustainable growth and brand loyalty. I’m eager to hear your thoughts and experiences with customer-centric marketing. Let’s continue the conversation! #CustomerCentric #Marketing #Growth #Analytics #Creativity #CustomerExperience #MarketingStrategy #HeadAndHeart

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This is a great case study on why mentoring matters — and how to create a mentoring program that’s meaningful and yields results. There’s great insights here on elements that are often overlooked. For instance, mentoring NEEDS to be personal. Packaged mentorship is not tolerated by employees — and for good reason. People want concrete, hands-on feedback from a senior professional who takes a personal interest in their career. #mentoring #professionaldevelopment #companyculture

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