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Sean Kofahl
Last year, only 37% of New England Country Club’s golfers were finishing on pace. Tagmarshal’s pace of play management system helped them get that number to 84% within 3 months. New England CC partnered with Tagmarshal to: - Improve course flow for their members and players - Reduce their average round time - Gather data to aid better decision-making. That 47% improvement in pace meant that 827 rounds were positively impacted in one month alone, leading to an enhanced player experience for hundreds of golfers. Happy golfers = repeat play, positive referrals and increased spend at on-course facilities. Chip Hierlihy, PGA, the Fieldstone Golf Club GM, recently said, “If you’re not part of what’s current in technology today to optimize your business, then you’re really missing the boat.” There’s a reason more than 500 courses around the world, including 2024 Major hosts Pinehurst and Valhalla, trust Tagmarshal to help them with their pace of play and on-course operations.
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Jonathan Lubic
📊 New Data Tool for Evaluating Sports Franchises The University of Michigan - Stephen M. Ross School of Business has teamed up with Arctos Sports Partners to launch the pioneering Sports Franchise Index (SFI). This innovative initiative promises to transform how we understand the performance and valuation of sports franchises. 🔍 What is the SFI? The Sports Franchise Index offers a comprehensive and transparent measure of the financial and operational health of sports franchises. Utilizing robust data analytics, the SFI aims to provide deep insights into the sports industry. 💡 Notable Findings: - Long-Term Growth: The value of North American sports assets included in the index has compounded at 13.0% per annum over the last 60+ years, outperforming the equity market by 2.5%. - Superior Risk/Return: According to several measures of risk, North American sports assets included in the index possess risk/return characteristics superior to other traditional and alternative asset classes. 📊 Latest Performance Updates (as of Q1 2024): - Quarter-to-Date Return: 4.8% - Year-to-Date Return: 28.1% - Three-Years-to-Date Return: 16.7% 🔝 Year-Over-Year Performance: - Outperforming Assets: North American sports assets have outperformed global equities (23.8%), U.S. small cap stocks (19.7%), private credit (8.8%), private equity (6.0%), commodities (1.5%), and fixed income (1.3%). - Top Performers: The U.S. media and entertainment sector (53.6%) and U.S. equities (29.9%) have outperformed North American sports assets included in the index. This collaboration highlights a significant step forward in using data-driven strategies to revolutionize the sports industry. I've dropped a link to the announcement in the comments 👇 #linkedinsports #sportsfranchise
31 Comment -
Eric Franchi
Announcing Aperiam's Latest Investment: Gigi! 🍒 Aperiam continues to make strategic bets in commerce media and CTV, the fastest-growing segments of digital advertising. With Amazon Ads being the largest commerce media channel AND the fastest-growing Streaming TV ad platform, we are excited to introduce our latest investment: Gigi. Why Gigi? 1) The product. Gigi’s unique ability to integrate a brand's first-party commerce data with Amazon's data for audience enrichment and deterministic omnichannel measurement sets it apart. This powerful combination enables brands and agencies to buy and measure Amazon Streaming TV ads more effectively. 2) The team. The founders behind Gigi consists of experienced commerce media executives - led by cofounder and CEO, Adam Epstein - who have a bold vision for the future of Streaming TV, commerce media, and data collaboration and a history of success in commerce media. Their expertise ensures that Gigi is at the forefront of innovation in this space. We believe Gigi’s capabilities and the vision of its team will drive significant advancements in how brands leverage data to enhance their advertising strategies on Amazon’s platform. Check out Gigi here: https://gigico.tv/ cc: James Borow Joe Zawadzki Danilo Tauro, PhD
1407 Comments -
Christopher P. Williams
One of the standout features of Nirvana Super is that our HMB-infused beverages are designed for everyone, regardless of age or athletic ability. Plus, they taste fantastic. We're excited when sports legends like four-time NBA champion, two-time league MVP and 10-time NBA All-Star Stephen Curry and the parent company of his business endeavors, SC30 Inc. chose to invest in Nirvana Super out of all of their numerous beverage options, reflecting their commitment to wellness and great tasting, scientifically backed products. Our work with Stephen and our other #athleteinvestors is about more than simply growth; it's about forming relatable connections and sharing a common mission - #hydration meets #musclehealth. I believe the beverage industry is on the verge of becoming much more exciting, surpassing the trends of coconut water, coffee variations, and endless energy drinks. https://lnkd.in/exrAaz-b #NirvanaSuper #stayhydrated #stephcurry #linkedinSports #innovation #healthcare #startups #foodandbeverage
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Katherine Rowe
The NFL Schedule is being released this week. A few years ago, I worked with an Agile team to match the new NFL schedule to the ticketing system to provide clubs with secondary market insights as they looked to sell direct to customers. Why is this such a big moment to track secondary? 💴 Clubs that manage the secondary market tend to better generate primary revenue 🏈 Clubs can develop a direct promotion strategy to their fans, like allowing their most seasoned fans access first to their site for direct revenue 🆘 Clubs can spot unusual broker activity to identify any breaches of ticketing agreements One interesting takeaway - high ticket interest popped up during the NFL Draft. Some of it was related to Draft tickets, but the majority included searches for tickets. Should NFL clubs have the right to start selling tickets then? #tickets #sportsmarketing
324 Comments -
Joe Vennare
Athletic Brewing raised $50M at a $800M valuation 🍻 Approaching unicorn status, the brand's nonalcoholic beer is in high demand. But, it's not an overnight success. When founder Bill Shufelt was starting the company, more than 100 investors turned him down. Proving them wrong, Athletic Brewing Co. Brewing now accounts for 19% of the nonalcoholic beer market. On trend, Athletic’s rise coincides with a cultural shift away from booze — especially among health seekers and younger demographics. As movements like mindful drinking gain traction, brands like Athletic Brewing will grow into massive businesses – helping reshape our relationship with alcohol. 📩 Subscribe to Fitt Insider for more health & wellness news, trends, and insights. → https://lnkd.in/d-DqzjsP
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Nick Hall
My big question of the week. Are you in favor or against your favorite sport league moving games from traditional broadcasts to streaming and why? Here is a great talk with Seth Ader from ESPN talking about the trends of the consumer that they see. I want to share my opinion, which is streaming is better for the fan. From the fans perspective, imagine cutting cable. Right now, either cable or streaming cable would be my (personal) biggest subscription I pay per month. Imagine the NFL moving exclusively to prime/netflix/paramount. The sole reason I have a cable streaming service is sports. And I already have prime/netflix/paramount because THAT is where the best non sports content lives. So tell me, what is your biggest hang up when it comes to moving to streaming?
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Chris Munson
A great question yesterday at the Sports Business Journal Brand Innovation Summit about what it is every (sports) marketer should know about Gen Z. Given at Xbox we sit at the crossroads of Gen Z, their greatest Passion and Marketing, one word that immediately came to mind, of what we see every day, was "Global." But I realized afterwards that didn't quite capture them. In reality, they are "Borderless" - there are no boundaries to what they See, Like and Consume, because vehicles like Instagram, TikTok. multiplayer online games (and more) democratize the flow of content and connection like never before. Which means GenZ is also more aware of everything happening around the world too. In :05-1min snippets. This Borderless Consumption creates consumers of Al-Nassr Ronaldo jerseys in Seattle, or fans in Milwaukee of Shiba-Inu videos from a young girl in India. To GenZ, it's all the same bucket. But it also greatly expands the reach every Brand, Sports Team and Athlete has, heretofore, never been able to communicate to so easily. And that's truly a borderless business. #thinkingbigger #marketing #sports #brand #globalization #social #sbjbis
202 Comments -
Nick Meacham
I've been spending more and more time digging into the athlete media ecosystem and there's few better to do that with then Dev Sethi. On this week's podcast we discuss: - How have the likes TikTok, Instagram and YouTube elevated the platform of athletes and their brands? - Why do traditional media companies struggle to engage fans like athletes? - How have recent changes with NIL in college sports impacted the current system? - What is the future of athlete representation? - How will athletes impact sports media in the long-term? - What role is Athletes.org trying to play for athletes? Check it out here: https://lnkd.in/ehbrFd_T
231 Comment -
Aimee Freedland
🏅 The Olympics are almost here! Top brands like Visa, Samsung, and Coca-Cola have mastered long-term brand building through Olympic sponsorships. Discover how these partnerships boost brand awareness and drive consumer engagement! DM me to learn more or check out Nielsen’s latest article here: https://bit.ly/469IOi7 #sponsorships #nielsensports #parisolympics2024
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Mikey Henninger 🏈🏆
Here's one fantasy football STUD from 2023... That I am NOT drafting in 2024. 👀 (What you're about to read is usually proprietary information for subscribers of BBFF's online community/Discord. Join for less than the cost of one beer per month at https://lnkd.in/gW2YVpWZ.) Kyren Williams was a fantasy MONSTER in 2023, averaging 20.4 PPR points and 21.1 touches per game. Though he finished as fantasy's RB 7, his 20.4 points per game would have made him RB 2 if he hadn’t missed 5 games. So why am I avoiding him in 2024? Williams had ZERO competition for backfield touches in 2023, something that won't be the case in 2024. Enter this year's 83rd overall pick in the NFL Draft, Blake Corum, who was widely considered to be among the top tier of running backs in this year's draft class. Not surprising, considering Rams' GM Les Snead's recent comments emphasizing the need for multiple quality runners to keep everyone fresh, indicating a shift in strategy. And THAT'S not surprising considering Sean McVay's resume... In 7 of 10 non-Todd-Gurley seasons as an NFL Offensive Coordinator or Head Coach, McVay's RB 1 averages just 217.1 touches per season. In fact, McVay's RB 1 has handled 255 or more touches (AKA 15 per game) in just 4 of 10 seasons, TWO of which belong to Gurley. Of course, to be fair to Williams, he WAS one of those 4... But again, he had ZERO competition for touches, force-feeding him over 21(!) touches per game when he was on the field. That won't be the case in 2024, and here's where it gets particularly scary for Kyren Williams... In 9 games that Williams handled 20 or more touches, he predictably DOMINATED, scoring nearly 25 PPR points per game. BUT... In the 4 games where Williams handled fewer than 20 touches, he averaged just 10.4 PPR points per game, scoring fewer than 9 PPR points in 3 of those 4 games. For context, 10.4 PPR points over a 17 game season would have made Williams fantasy's RB 30 on the season. That's RB 3/flex level production. Of course, beware the tiny sample size, and note that in those 4 games, he never had more than 15 touches. And to be clear, I'm NOT projecting Kyren Williams for just 12-15 touches or 10.4 PPR points per game. He's going to score more than that. But it's at least concerning that in the 4 games where he WASN'T force-fed 20+ touches—which doesn't happen much in the NFL anymore and won't happen for Williams in 2024—he didn't produce. And at such an expensive spot in 2024 fantasy football drafts—he's currently being drafted as fantasy's RB 7 around pick 31 overall (mid 3rd round)—I'm usually PASSING on Williams and instead taking DeVonta Smith, Saquon Barkley, Derrick Henry, and several other names in that range. Are YOU drafting Kyren Williams in 2024? Who do you want me to cover next? Let me know in the comments below or send me a message! #FantasyFootball #NFL #SupportSmallBusiness
2334 Comments -
Jonathan Krusewski
The evolution continues. I’m proud of the team’s collaboration, energy, effort, and resourcefulness to launch the new Champs Sports brand platform; “Sport For Life” . At Champs Sports, we believe sport is the ultimate playbook for life and believe sports are a metaphor for life’s incredible journey. It’s all about lessons learned through sport and applied to daily life. Sport builds character, it teaches you how to win, it teaches you how to deal with setbacks, it teaches you resilience, it teaches you how to compete, it teaches you self-discipline, and is the ultimate connector. It teaches you about life. I appreciate EVERYONE who has helped get us to this point and am excited about what is next! https://lnkd.in/e-z9yY-e
11416 Comments -
Matt Austin
14 Clubs USGA Rule 4.1b(1) limits the number of clubs a player may use in a round of golf to 14. If you walk into an golf retail store or club fitter there are thousands of options for clubs available to players. Different shafts, grips, club heads, lofts, the list can go on-and-on. The good news is, the player can choose any mix of clubs, as long as they keep it to 14 clubs. You want to carry 14 putters, have at it. 14 drivers? Sure. You can pick whichever 14 fit your game and allow you to have you best chance to shoot a low score. This is analogous to sales as well. Here on LinkedIn there are thousands of options for approaches to discovery, cold calling, emails, demos, negotiation, etc. But you can't carry every option, every strategy, every template with you. There has to be a limit to the number of tools you can successfully implement to drive the outcomes that you desire. No one can be great at 1,000 things. Using and working with tools takes time, effort and patience. So pick a half-dozen or even 14. But learn to use them effectively before looking to make changes to your bag. 🤘
225 Comments -
Hugh Scallon
✅🖥️ AdExchanger (6/3): “Seedtag was mainly attracted to Beachfront’s SSP direct integrations with TV and streaming publishers, which is something that Seedtag doesn’t have much of. These publishers will attract new demand and more scale for Seedtag’s contextual ad products. Seedtag entered the US market in 2022. But it wasn’t until earlier this year that it launched its first CTV-focused contextual ad product that allows advertisers to apply contextual targeting signals to their streaming buys. More advertisers are now looking for addressable alternatives in light of signal loss and privacy concerns, which, in turn, is driving more interest in streaming ad products. Hence Seedtag’s decision to buy rather than build in order to capture that growing demand. Beachfront operates both a video-focused supply-side platform and ad server.” ⬇️ #streamingtv #ssp #dsp #ctvadvertising #spo https://lnkd.in/evvUE4hY
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Stuart Hwang
This is the best sports marketing case I've seen recently. Last August during an MLB game, Shohei Ohtani, a star player, hit a home run so far that it smashed directly into the LED billboard for Coors Light, a light beer brand of Molson Coors Beverage Company. The ball's speed was so fast that it left a black square ◾️ on the screen. Within 48 hours, the brand responded quickly, producing real Coors Light cans with a black square and launching them onto the market, including at the stadium. This clever marketing move quickly ignited fan enthusiasm, and the beer even outsold the official MLB partner beer brand. Here's why I think this is a great example of sports marketing and viral marketing: 1️⃣ The brand's incredible responsiveness. Anyone who's worked in marketing knows how long and tedious it can be to get projects approved, secure budgets, and present proposals. It's hard enough to execute pre-planned marketing campaigns, let alone respond to something like this on the fly. This truly tested the brand's marketing instincts, execution skills, interdepartmental collaboration, and the company's ability to act quickly. 2️⃣ An incredibly high ROI. The brand didn't spend any money on sponsorships, naming rights, or player endorsements. They simply used their existing media placement at the stadium and achieved a massive return on investment. The CEO must have been ecstatic. 3️⃣ It captures the essence of sports marketing. Based on my personal observation and experience, I've found that both athletes and fans are quite passionate and energized during sporting events. They need icons to help them express themselves. The Coors Light cans with the black square were fun and topical, making them a perfect way for fans to show their love for the game and create a persona on social media. Coors light's success reminds me a brilliant marketing case in China, which shares similar philosophy in #consumerinsight and #viralmarketing. A few years ago, during the World Cup of Russia, Huadi, a big domestic appliance vender in China, launched a famous campaign called "If France Wins, Huadi Will Refund Your Purchase". This campaign went viral. In the end, France did win the World Cup, but this was a huge victory for Huadi, too. They ended up selling 1 billion RMB worth of products, and even after deducting the 79 million RMB in refunds, they still made a net profit of 410 million RMB (around 58 million US dollars). Beyond the financial incentive, this campaign tapped into people's desire to predict the winner and comment on the teams. Of course, something like the black square incident or a team's winning require a lot of luck. But if your company stumbled upon a similar opportunity, would you be able to seize it? #sportsmarketing #marketing #marketingcreative #socialmediamarketing #marketinginchina #MLB #worldcup #Olympic
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Paul Frampton-Calero ⚡️
Retail media operating model and structure still requires a lot of evolution to be fit for purpose. Colin Lewis & Paul Skeldon highlight the nascency of the space by showing that amongst 52 brands there were 22 different combinations of who managed the Retail media budget & operations. Expect to see more CPG brands evolving how: - they structure themselves - they create integrated budget pots - they buy retail media (more in house over time vs our agency model) - they develop new data partnership models - they measure true incrementality Mark Pigou https://lnkd.in/edVgv3JG
254 Comments -
Dan Shuftan
The arrival of Caitlin Clark and other college stars into the Women’s National Basketball Association (WNBA) is fuelling demand for tickets ahead of the 2024 campaign, with StubHub seeing sales grow 93 per cent compared to last season. The Indiana Fever, who selected Iowa Hawkeyes sensation Clark as the number one overall pick in last month’s WNBA draft, are at the forefront of this growth, with a 13-fold increase in sales on StubHub. The online ticketing platform ranks defending champions the Las Vegas Aces as the most in-demand WNBA team, based on cumulative ticket sales for the 2024 season as of 30th April. This puts the Aces ahead of the New York Liberty, Fever, Seattle Storm and Chicago Sky, who make up the top five. StubHub noted that ticket sales for the Aces have nearly tripled (up 190 per cent) compared to the same time ahead of last season, with the franchise also set to host three of the top ten selling games of the season, which is more than any other team. The Aces and Liberty are also the best-selling teams on StubHub. Both will host the Fever in the first and second best-selling games of this season, respectively, on the ticketing platform. The Liberty have seen ticket sales increase 30 per cent compared to the same time last year, with their home opener against the Fever currently trending at triple the sales of their 2023 curtain raiser. The top trending WNBA team, based on teams with the highest rate of increase in cumulative StubHub ticket sales for the 2024 season as of 30th April compared to sales ahead of 2023, is the Fever. The Atlanta Dream, Minnesota Lynx, Dallas Wings and Washington Mystics completed the top five. Clark’s signing has also meant Fever away games are the ten best-selling games of the season so far, with the exception of one Aces game. StubHub adds that the average price of tickets sold across teams in the WNBA jumps 80 per cent when the Fever are in town. The average ticket price for one of the Fever’s away games sits at US$175, the highest of any team. https://lnkd.in/ghWqYk7P
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