Daniel Capawana

“Consumers are key drivers of the US economy, and Zeta’s extensive proprietary consumer signals resulting from their engagements online and offline can provide a unique view into the health of the US economy. We’ve been using the power of our Data Cloud with great success and now we’re excited to bring to market a differentiated economic index that is based on actual consumer behavior, not just sentiment, and uses cutting-edge Generative AI to deliver a real-time pulse on the US consumer and economy.” David A Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. INTRODUCING THE ZETA ECONOMIC INDEX: The first economic index powered by #Generative #Articficial Intelligence. Well said DAS! The ZEI is comprised of two core indices and is supported by sub-sections. Each section is a deep view into articulating key consumer trends that serve as inputs into calculating US economic health and stability. Please discover the ZEI which today will join reliable sources of #data such as the Bureau of Economic Analysis and the Bureau of Labor Statistics in the United States, for #real #time #insights and #metrics.

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This is going to be an amazing discussion about AI use in newsrooms. Let me know if you are interested in attending.

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The amount of scam websites out there grows by the day—and what's particularly frustrating is that social media and search engines are taking the scammers' money without performing due diligence, enabling them to amplify their bad goods to consumers far and wide. I suggest you show your displeasure (On the open web, premium publishers and the adtech infrastructure are also getting played—but that's because of cloaking technology.)

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With the #IPO market starting to show signs of thawing, we've launched our IPO Readiness Communications Playbook. If you're a comms team starting to gear up for the big moment, check it out here for some useful insights and tips. ⬇️ https://bit.ly/4aSzuAU #Communications #IPOreadiness

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In this episode Melissa Aarskaug spoke with Aimee Gindin, a Boston-based executive leadership coach, on her journey from therapist to unpaid marketing intern to CMO, and her expertise in marketing in the age of AI. Amiee shares valuable insights on leveraging marketing tools, understanding the target audience, and the importance of maintaining a personal and professional brand. #branding #leadership Key Takeaways: 0:00 - Introduction 1:47 - The Evolution of Marketing Careers • The transition from traditional roles to marketing can be driven by diverse professional backgrounds. • Marketing offers a unique blend of creativity and business strategy, appealing to those interested in understanding human behavior and communication. 5:19 - Marketing on Different Budgets • Effective marketing doesn’t require a massive budget. From $500 to $5 million, there are strategies for every financial situation. • Building a strong brand through storytelling and professional presentation is essential, regardless of budget size. 9:42 - Leveraging Technology and AI in Marketing • The role of a marketing technologist is becoming increasingly important to manage and integrate various marketing tools. • AI is changing the skill set required for marketers, emphasizing the need for strong editing skills over traditional content creation. 15:24 - Building and Maintaining a Personal Brand • Authenticity and consistent engagement are key to developing a strong personal brand. • Utilize tools like Canva and Hootsuite to create and manage professional content without extensive resources. 26:29 - Business Branding Essentials • Maintain a substantial marketing budget (5-10% of revenue) to ensure effective promotion and demand generation. • Hire knowledgeable marketing technologists to streamline and optimize the tech stack, ensuring cohesive and efficient marketing operations. https://lnkd.in/gWhxB-7Y

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Ever onwards! Thanks Terry Stanley for highlighting the potential impacts of rescheduling for ADWEEK. Sky-high to see CMC Co-founder Joyce Cenali and CMC Members Embarc, Happy Days, and CMC Media Partner Surfside blazing the way forward. "Such a change could have a profound effect on marketing in the sector, industry veterans say, with more publishers and platforms welcoming weed ads. The Cannabis Media Council, a trade organization, thinks rescheduling will “open up more mainstream direct-to-consumer channels” that have previously restricted or refused weed money, per co-founder Joyce Cenali. Under rescheduling, cannabis companies themselves would be freed from a tax burden, the onerous 280E, that has not allowed them to write off everyday business expenses. (For the first time, for instance, canna brands will be able to deduct rent, salaries, insurance and marketing costs). Cannatech firm Surfside predicts “a 35% to 80% increase in advertising investments” in a post-280E world. Brands and retailers are already calculating the difference between then and now, planning to amp up their paid media. “The removal of 280E would increase our net revenue after taxes by about 25%,” per Paul Lepore, president of Happy Days dispensary on Long Island, N.Y. “This higher net revenue number, commingled with the ability to write off marketing expenses, would be enough persuasion to increase our marketing budget by about 200%.” Rescheduling could “open seven to eight figures in annual impact,” according to Courtney Zalewski, chief brand officer and CMO at California-based dispensary chain Embarc. “We don’t know yet if this will open traditional channels and ease advertising restrictions, or how creative and marketing departments grow as a result,” Zalewski told ADWEEK. “Our hope is that it will allow a new level of maturity and sophistication we have yet to see in cannabis marketing.” https://lnkd.in/evxYzYMu

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In our recent "Meet the Media" session at Brands2Life, we were joined by Bloomberg’s Dave Lee, a respected technology columnist formerly with the BBC News and Financial Times. Dave discussed the challenges of #tech #journalism, emphasizing the need to simplify complex information without diluting the narrative, crucial for engaging a broad audience. One of the standout points of discussion, especially bearing in mind the recent explosion of #AI, was the evolving role of 'expertise' in the media, and how the rush to label professionals as 'experts' can obscure true #thoughtleadership. We also delved into the ethical and societal effects of technological advancements, discussing how journalists shape public understanding and discourse, a critical responsibility given the profound influence of technology on society. For more insights from this session and to understand how these discussions influence our approach to PR and media relations, check out my latest blog post: https://bit.ly/4a4QYJc. #MediaRelations #TechPR #EthicalTech #TechnologyPR

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Bravery + Business = How brands and agencies are stepping into the future. That’s one of the standout themes from last week’s AdForum Summit. Here’s how it's being put into practice:   ✅ Creative Bravery in Action Quality Experience distinguished between “beautiful creative” and “beautiful advertising” that connects to the brand and drives real business outcomes. Uncommon Creative Studio's approach, “Creating Acts not Ads,” captures this idea perfectly. ✅ Bold Doesn’t Need to Be Risky Quality Experience also emphasized that so-called “brave” creative isn't actually risky if it's well-researched and insights-driven: “It’s not big audacious work. It’s work that captures your audience in a way that’s relevant in 2024.” Qulture noted that everyone’s feed is now tailor-made to them, so the only way brands can reach their audiences is by aligning with their interests and affinities. ✅ Creative That Sparks Conversation As [Ai]magination noted, with AI enabling brands to produce 50x more content, the big idea and strong storytelling become crucial for standing out. Ogilvy talked about “earned-first creative” and other firms touched on this same point. It's not just about garnering impressions; it's about driving meaningful conversations that translate into business success. (See: Ogilvy PR's Michael Cera for CeraVe campaign leading up to and capitalizing on the brand's first Super Bowl spot). ✅ Harnessing Tech for Humanity Put aside for a moment everything you’ve heard about how AI is going to take over humanity. Marketers are already using tech for good. Take, for example, Kiki, a virtual human who interprets emergency broadcasts for natural disasters in Japan and makes important news available to Japanese Sign Language speakers. It doesn't stop there...the platform is available for licensing to other organizations. What are your thoughts on balancing creative bravery with business outcomes? How are you navigating this intersection in your work?

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I found this really interesting for #PR pros and <<Spoiler Alert>> there's not one perfect answer out there (not a big surprise, IMO). It will be interesting to see how each of these tools develop and if they'll eventually be specialized for different industries/workstreams/professions. Thank you Allison Carter for doing this legwork! #publicrelations #corporatecomms #ai

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Ever experienced the disappointment of a market research report being ignored? Tune in to our recent Conversations with Research Rockstars episode as Kathryn Korostoff and special guest Kory Grushka, CEO of Stories Bureau, discuss the struggle of making market research insights count. Learn how storytelling and framework-driven strategies can turn our hard work into impactful actions. https://lnkd.in/er99hhRx #ResearchRockstars #Insights #SocializingInsights #MarketResearch

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🎉 Congratulations to Katie Madding, Chief Product Officer at Adjust, who’s an Ad Age's 2024 Tech Power List honoree! https://lnkd.in/gB_dDpyr 📣 Katie's leadership is driving innovation in marketing measurement, tackling privacy challenges and making advanced data insights accessible to all. 👉 Swipe below to learn more about Adjust’s advancements in ad measurement.

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All of us tech marketers know that content should be a mainstay of any modern marketing program. From tutorials, thought leadership, to video interviews with customers and more. It feels good — actually it feels right to establish the voice of your brand. But moreover content is critical for sales. Click here for today’s short answer to a big question. https://lnkd.in/g-qHQxUk #BigQuestionAnswered #TechPR #TechnologyMarketing #ContentMarketing #TechSales

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Pleased to share Edelman Smithfield’s 2024 LP Survey on Private Capital, our annual report that includes responses from more than 400 LPs across APAC, Europe, the Middle East, and North America. The data provides insights into how a GP’s reputation impacts allocation decisions including; why almost half of LPs (46%) view a good reputation of a GP as even more important than their investment returns, and why a vast majority of LPs (98%) search the social media profiles of firms and individuals prior to making allocation decisions. Download the full report here: https://lnkd.in/eKvjDijF

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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We are celebrating 10 years of IAB Tech Lab at the #IABTechLab Summit today & tomorrow! Past & current IAB Tech Lab leaders — Scott Cunningham, Alanna Laforet, Dennis Buchheim, and Anthony Katsur — reminisce with Shailley Singh about developing the foundational #adtech #standards and #specs for our #digital #advertising & #media industry and building a #global #community! From taking over the original #technical #standards from IAB to developing new initiatives such as #OpenRTB, #OpenMeasurement, ads.txt, #VAST, #AdvancedTV and #CTV initiatives, #Privacy Enhancing Technologies #PETs, and many other Tech Lab accomplishments. #Kudos to the whole #IABTechLab Team - past and current - over this past decade! #AdStandards #AdTech #CookieDeprecation #Grits #Service #Teamwork

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AI was all the buzz at POSSIBLE this week. Love this amazing article by ADWEEK's Mark Stenberg on how innovative companies like Wurl are using generative artificial intelligence to unlock a host of new capabilities for CTV marketers! Great commentary Peter Crofut. Wish I had been there with you and hope to see you next week! #AI #GAI #GenerativeAI #CTV #MarketingSuccess #BrandSuccess #CX

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Transparency, AI, Prevention: WHA Learnings On The Future Of Healthcare PR - may:be's PR oped wrap-up from #WHA77 is now live in PRovoke Media. The landscape of healthcare communications and PR has changed drastically in recent years, and the transformations we’ve seen so far are only just the beginning... this is the sentiment I shared with many PR & comms colleagues last week in Geneva for #WHA77, hosted by the World Health Organization. Read our collective insights and prepare for the future of healthcare PR. #callmemaybe #PR #healthcarePR

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A welcome reminder on the limitations of programmatic advertising despite its incredibly widespread use. The lack of transparency regarding where ads are displayed and the quality of placements remains a significant issue. Also, programmatic platforms may not always ensure brand safety, with ads appearing alongside inappropriate or harmful content. On top of that, relying solely on programmatic channels can limit the control advertisers have over ad placements and targeting parameters. And this is before we get to the demise of the 3rd party cookie. Interesting article to read and not surprised Bloomberg switched to a clean, direct-sold model. #DigitalAdvertising #Programmatic #Monetisation #OnlineAdvertising

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