Collette Winn

💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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So This is Fascinating and I am very pleased. This week I posted that we needed responsibility to come back into programmatic. Because otherwise everyone blames others and we end up with a polluted ecosystem (fraud, bad content, MFA, hate etc). I have been talking about this in different ways for years. We need some level of walls to keep out the bad actors. We need some level of responsibility to maintain standards. Its clear that TTD and Jeff Green agree. This is at the nub of the push to the premium internet. With TTD taking some level of responsibility for what happens on their platform. Its also worth saying that the easy option is to do nothing. Many platforms make millions out of poor content in the short term. We need more action like this for the long term. For thats the point. This is not altruistic but acting to secure the long term viability of the channel.

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Programmatic Ads And The Death Of Cookies: What Marketers Need To Know >> https://ow.ly/6rBu50Rjir5

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SOOOO many highlights from the Cannes Lion festival this week. More to come in a post with some full takeaways. But this conversation about retail and commerce media struck me. With the recent boom of companies standing up media networks, Mike Bregman, Chief Activation Officer of Havas Media Network asked LiveRamp SVP of GTM Daniella Harkins, "How many Retail Media Networks are too many?" I loved Daniella's answer (paraphrasing): It's not about how many media networks. It's about getting the most out of them--maximizing your ability to reach customers wherever they are...and being confident you have the right identity solution to ensure you're reaching the people you're targeting. Then, it's just a matter of making sure each retail media network is delivering incrementality. Media networks are a powerful tool for brands with rich first-party data looking to unlock huge brand-building power! Find more about media networks here: https://lnkd.in/gm_4utiz

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Join Theorem's Michele (Schuessler) Bavitz and SiriusXM Media's Molly Fuard for a fireside chat at the TV and Streaming Summit on the 21st and 22nd May! 🔥 As an #advertiser or a #marketer, you will be amazed to see where the #digital age #advertising has reached through #connectedtv and similar networks. 📈 A new-age marketing platform to learn more about and experiment with, as a #digitalmarketer. 🧪 🔊 Check it out and then check us out there! 💯 Cheers! 🚀 #digitalmarketing #onlinemarketing #connectedtvnetwork #ads #adnetworks #digitalmedia #onlineads #onlineadvertising #digitaladvertising

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Explore the intricate dynamics of brand support in today's news ecosystem. 📰 Hear from industry leaders The Rebooting's Brian Morrissey , GroupM's Kate S., Outbrain's David Kostman, and Johanna Mayer-Jones from The Washington Post: https://lnkd.in/eFW7pquP They highlighted the importance of viewing news as a diverse category, segmented into different verticals for more effective advertising. The shift towards performance marketing and the need to prove value to advertisers were also key topics. This conversation underscores the crucial role of trusted journalism in our society and the potential for innovative approaches in news advertising. _ #GroupMCannes

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Got 5 minutes? Use it to today to hear Lynne Kjolso, Microsoft Advertising's VP of Global Partners & Retail Media, as she gives Beet.TV an overview of Microsoft Retail Media's omnichannel stack and how we are supporting retailers, advertisers, and even creative designers through the "3rd wave" of digital media. #retailmedia #microsoftadvertising

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To AI or not to AI, that is the question echoing across the marketing realm. 🤔 Dive into the debate with CMI's latest article dissecting the strategies of brands like Dove and Brandtech Group. Should your brand shout its AI and marketing plan to the world? Learn more: https://lnkd.in/gNNRfbKj #AIinMarketing #BrandStrategy

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Hello Cannes 2024! LiveRamp is here…along with the most innovative companies in the world! There’s no place I’d rather be this week than at the Cannes Lions International Festival of Creativity to learn and share the latest ideas and technologies shaping the world of advertising and communications. This year’s theme: “Cannes Lions: Where creativity drives progress.”  You know what drives creativity in today’s digital world? Data. Your creative efforts need to be driven by customer insights. Your campaigns need guidance and validation, otherwise you’re taking shots in the dark. Having a data-driven marketing strategy gives you a clear understanding of where your customers are, and what they want. That’s what data collaboration is all about. Connecting those dots helps you imagine what new insights could transform your business. Working with internal and/or external partners to get that data helps you know your customers better and power new business opportunities. Look for LiveRamp this week, as we connect with brands that are looking to unlock new business opportunities and create deeper customer connections through data collaboration. Anne Acker Adam Paul Bernard Ho Daniella Harkins Erin Boelkens Joe Glass Josh Abdulla Kevin Dunn Noel McMichael Scott Howe Ted Flanagan Travis Clinger Vihan Sharma Steven Goldberg Zach Joiner Jesse Cozart Lauren Gabriele David Rifkin Mary Coffee, MBA Max Carranza Christa Matson Ali Francolla Tara Blackman Megan Murray Jeff Briggs Noah Fenn Bryce Kliewer Stephen Frost Tim Norris-Wiles Stanislas Lajouanie Olivier Dansac

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As we wrap up this year's festival season down in Indio, CA it brought us an unexpected twist. While Coachella has long been the crown jewel of music festivals Stagecoach is emerging as a formidable contender and may have just overthrown Coachella this year. Here are just 2 of my thoughts as to why: 1. Genre Appeal: Country music has seen a resurgence in popularity, expanding beyond its traditional audience. Stagecoach capitalizes on this trend, offering a lineup that appeals to both country loyalists and crossover fans. With acts like Wiz Khalifa, Post Malone, Marshmello and so many others showing up there are more eyes on country music than arguably ever before. 2. Audience Experience: With a reputation for a more relaxed atmosphere, Stagecoach offers a different kind of festival experience that might be attracting those looking for something more laid-back than the high-energy hustle of Coachella. As a digital marketing agency with a keen eye on entertainment trends, we at NOX Media are closely watching these developments. Understanding these shifts not only helps us tailor our strategies but also predicts where the market is heading. What do you think contributed to Stagecoach’s potential edge this year? Let's discuss below!

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By understanding TV viewing habits, advertisers can tailor campaigns to audiences like Millennials, Gen Z, live sports fans, or frequent streamers, optimizing reach and engagement. Insight into audiences like these from AnalyticsIQ can help marketeres craft targeted and effective campaign strategies for better ROI on CTV ads. #DigitalAdvertising #TargetedAudience #CTV https://lnkd.in/gsCpczyg

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Exciting news for all digital marketers and advertisers! 🎉 Join Jacek Chrusciany and Adfidence for the #CampaignSetup Day NYC where you'll learn cutting-edge strategies for optimizing your campaign setups. Led by industry experts, this event is perfect for anyone looking to enhance their advertising performance. Don't miss this opportunity to gain valuable insights that will pay dividends! Learn more and register here: Campaign Setup Day NYC: https://lnkd.in/eQ2HymAF #DigitalMarketing #AdTech #CampaignSetup #AdFidence

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🌟 Huge thanks to Dan Gallagher, WSJ Heard on the Street, for joining our latest 'Meet the Media' session with Brands2Life! 🌟 It was great to have Dan share his thoughts on the evolving #AI industry and the future of #streaming, exploring topics such as AI's gradual real-world impact and media consumption trends. Thanks again Dan for a fantastic session! #AI #Media #Technology #WSJ #Investment #Streaming #MeetTheMedia

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In a marketplace where “all media is performance media” has gone from catchphrase to expectation, media investment stakeholders — clients, agencies, and media owners — are under increasing pressure to directly connect spend to outcomes. And contrary to legacy axioms, no section of the sales funnel can be exempt from proving its ability to move the sales needle.     Yesterday, as the 2024 Cannes Festival celebrating breakthrough work kicked off, the industry learned how Omnicom and Flywheel are working with Amazon to deliver on this increasingly critical imperative with a game-changing capability that enables marketers to directly connect upper funnel investment to purchases.    Check out the coverage below — and stay tuned for more news from Cannes later today and throughout this week, as we reveal a series of first-mover partnerships and capabilities designed to advance investment KPIs from media metrics to sales metrics. #TransformExperiences

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https://lnkd.in/eRsW6V_9 Must-have bundle indeed, and further reinforces the value of BrightLine's inter-operable CTV ad formats that work across both streamers - the only advanced ad experiences that advertisers can build and execute across both. #ctv #ctvadvertising #thestandard

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“There’s no writer’s block. There’s lazy. There’s scared. But there’s no writer’s block. Just sit down and realize: you’re mediocre and you’re gonna have to put a lot of effort into this to make it good. That’s what writing is.” I resonated with this! The best writers are meticulous problem solvers. They understand The Grind. Figuring out (a) what it is and (b) how it all fits together *is* the job.

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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