About
Articles by Craig
-
Top Sales Enablement Use Cases to Change Your Organization's Training and Enablement Mindset
Top Sales Enablement Use Cases to Change Your Organization's Training and Enablement Mindset
By Craig Nelson
-
Transforming into a Sales Machine: Start with a Blueprint
Transforming into a Sales Machine: Start with a Blueprint
By Craig Nelson
Activity
-
How will AI impact healthcare? It is undisputed that it will change the game. We had the privilege of collaborating with Signal 1 to discuss the…
How will AI impact healthcare? It is undisputed that it will change the game. We had the privilege of collaborating with Signal 1 to discuss the…
Liked by Craig Nelson
-
Why do buyers feel misunderstood? 🤔 It's simple. Most sellers don't grasp their needs. In fact, less than half of 10,000 surveyed buyers believed…
Why do buyers feel misunderstood? 🤔 It's simple. Most sellers don't grasp their needs. In fact, less than half of 10,000 surveyed buyers believed…
Liked by Craig Nelson
Experience & Education
-
TRIPTYCH
View Craig’s full experience
See their title, tenure and more.
or
Publications
-
Moderator of Panel: Getting the Most from your Sales Enablement Initiative
BrightTalk
If you are like many, moving from random acts of sales enablement to a more "systemized" approach to enable sales success is new to your organization. This panel covers what to anticipate and how to overcome obstacles that cause sales enablement initiatives to either fail or simply fall short of expectations.
Other authors -
-
Panel: Game-Changing Sales Enablement: Repeatable Conversations that Drive Revenue
BrightTalk
Great sales conversations have never been more important. Today's complex problems require new ways to engage buyers across all stages of their journey. Join a panel of sales enablement experts to learn how to develop a systematic program that enables your salespeople to have insightful conversations that set them apart from competitors.
Moderator:
Jim Moliski, Senior Vice President, Strategic Services, Launch International
Presenters:
- Craig Nelson, Founder and Principal…Great sales conversations have never been more important. Today's complex problems require new ways to engage buyers across all stages of their journey. Join a panel of sales enablement experts to learn how to develop a systematic program that enables your salespeople to have insightful conversations that set them apart from competitors.
Moderator:
Jim Moliski, Senior Vice President, Strategic Services, Launch International
Presenters:
- Craig Nelson, Founder and Principal, Sales Enablement Group
- Pat McAnally, Research Director, Portfolio Marketing Strategies, SiriusDecisions
- Tamara Schenk, Research Director, Miller Heiman Research InstituteOther authors -
-
Evolution to a Sales Enablement System e-book
See publicationAn important trend happening across BtoB companies is the need to move from random acts of sales enablement to a sales enablement system that supports profitable revenue growth. This e-book covers what it takes to make this happen:
- Define a clear definition of sales enablement that is aligned to your business
- Understand current market drivers that has changed the way sales enablement is delivered
- Understand the four key elements of a Sales Enablement System
- Learn how…An important trend happening across BtoB companies is the need to move from random acts of sales enablement to a sales enablement system that supports profitable revenue growth. This e-book covers what it takes to make this happen:
- Define a clear definition of sales enablement that is aligned to your business
- Understand current market drivers that has changed the way sales enablement is delivered
- Understand the four key elements of a Sales Enablement System
- Learn how to create a system model that aligns people, technology and content to the buying process
- Understand how to assess the current level of SE maturity for your organization and the expected payback for moving to a SE system
Patents
-
Holder of 2 U.S. System and Method Patents for Providing Intelligence Centers for Marketing and Sales
Issued US US 7774378 B2
See patentPatent filing date, June 6, 2005
System and method for providing intelligence centers for marketing and sales. Disclosed herein, among other things, is a system comprising a content repository, a communication portal developer, a content manager, and an analytic engine.
Projects
-
LinkedIn Influencer Campaign: If I Were 22
In the "If I Were 22" campaign, sales experts share what they wish they'd known when they were just starting out in the working world.
Other creators -
Honors & Awards
-
Minnesota Tekne Award
Minnesota High Tech Association (MHTA)
iCentera named as a finalist in the 2006 Tekne Award. Minnesota’s annual Tekne Award recognize companies and individuals who have shown superior technology innovation and leadership
-
CODiE Awards CRM Solution Finalist
Software & Information Industry Association
iCentera named CODie Award Finalist for Best CRM Solution in 2006 & 2007. The CODiE awards celebrate excellence and innovation in the tech industry. Finalist are chosen by a panel of judges representing the software and information industry.
Organizations
-
Sales Management Association, Advisory Board Member
Advisor
-The Sales Management Association is a global, cross-industry association serving sales leadership and sales force support professional. Minneapolis and St Paul chapter: www.salesmanagement.org/boards/10
-
DePaul University, Center for Sales Leadership Advisory Board Member
Advisor
-
Recommendations received
3 people have recommended Craig
Join now to viewMore activity by Craig
-
💥 HUGE MILESTONE ACHIEVED! 🔥I couldn't be more proud of the accomplishment by this team. We are thrilled to announce that Vengreso | The Creators…
💥 HUGE MILESTONE ACHIEVED! 🔥I couldn't be more proud of the accomplishment by this team. We are thrilled to announce that Vengreso | The Creators…
Liked by Craig Nelson
-
Three critical topics CEOs, CFOs, CMOs, and CSOs should pause and reflect upon about their commercial efforts 1️⃣ "Go to Market" Strategy ▪ B2B…
Three critical topics CEOs, CFOs, CMOs, and CSOs should pause and reflect upon about their commercial efforts 1️⃣ "Go to Market" Strategy ▪ B2B…
Liked by Craig Nelson
-
Check out Roger in action, applying the final touches to the AEM bus with vinyl wraps. This bus is hitting the road all summer, spreading the word…
Check out Roger in action, applying the final touches to the AEM bus with vinyl wraps. This bus is hitting the road all summer, spreading the word…
Liked by Craig Nelson
-
“Because, you see, nobody cares. When things go wrong in your company, nobody cares. The press doesn’t care, your investors don’t care, your board…
“Because, you see, nobody cares. When things go wrong in your company, nobody cares. The press doesn’t care, your investors don’t care, your board…
Liked by Craig Nelson
-
On this 4th of July, we reflect on the values that make our nation great – freedom, unity, and the relentless pursuit of excellence. As we enjoy the…
On this 4th of July, we reflect on the values that make our nation great – freedom, unity, and the relentless pursuit of excellence. As we enjoy the…
Liked by Craig Nelson
-
Triptych empowers agents and brokers to create personalized content efficiently and effectively, all while ensuring compliance. #MarketingEnablement…
Triptych empowers agents and brokers to create personalized content efficiently and effectively, all while ensuring compliance. #MarketingEnablement…
Liked by Craig Nelson
-
You don’t understand the power of AI. It’s the little stuff that changes everything. Stuff like, 👉 Analyzing survey responses and making judgment…
You don’t understand the power of AI. It’s the little stuff that changes everything. Stuff like, 👉 Analyzing survey responses and making judgment…
Liked by Craig Nelson
-
Over the last few months I have spent a lot of time and effort getting certified in Argus Enterprise from Altus Group. This certification and skill…
Over the last few months I have spent a lot of time and effort getting certified in Argus Enterprise from Altus Group. This certification and skill…
Liked by Craig Nelson
-
What a great conversation, captured for the 🎙 Sales Is King Podcast with host Dan Sixsmith, and top Gartner product management and GTM analysts…
What a great conversation, captured for the 🎙 Sales Is King Podcast with host Dan Sixsmith, and top Gartner product management and GTM analysts…
Liked by Craig Nelson
-
What good are your ideas about effective sales conversations, if you don’t enable your sales team to put those ideas into practice? Short answer:…
What good are your ideas about effective sales conversations, if you don’t enable your sales team to put those ideas into practice? Short answer:…
Liked by Craig Nelson
-
Explore our state-of-the-art facility and see why we invest in advanced automation. From efficiency and cost-effectiveness to environmental…
Explore our state-of-the-art facility and see why we invest in advanced automation. From efficiency and cost-effectiveness to environmental…
Liked by Craig Nelson
-
Behind every successful operation are the dedicated faces who make it all happen. Our team had an incredible time giving back at Feed My Starving…
Behind every successful operation are the dedicated faces who make it all happen. Our team had an incredible time giving back at Feed My Starving…
Liked by Craig Nelson
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Craig Nelson in United States
-
Craig Nelson
-
Craig Nelson
-
Craig Nelson
Chief Executive Officer
-
Craig Nelson
President RTP Systems Inc. Cofounder Chief Manufacturing Officer Alertgy Inc.
643 others named Craig Nelson in United States are on LinkedIn
See others named Craig Nelson