Alex Hisaka

Getting started at #ChannelCon with Margee Moore talking about Marketing & AI: Writing Your Best-Ever Marketing Campaign #CompTIACommunity “Understand who your target market is. You can use AI prompts to help draft a persona to help identify goals and pain points. You still need to talk to customers but AI is a great place to get started developing a campaign.” AI can help you develop catchy titles, landing pages, ad copy, video scripts and more, the key is keep refining your prompts to get better results.

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How to Turn Surprising Historical Facts Into Compelling Historical Fiction via CrimeReads #amwriting #writetip #nanowrimo https://lnkd.in/dF_QSh-5

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Talking to clients, colleagues, or employers about using AI can be difficult—sometimes so difficult that editors don’t start the conversation at all. Join Erin Servais, Katie Letts, M.Ed., and me today at 1:00 EDT for an open Q&A on initiating a dialogue. #aiediting #aiforeditors #aiatwork #ethicsai

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Editors, this ACES workshop on ethics in AI will be worth your time!

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Unlock the power of your words with "The Medium Story — The Ultimate Guide to the Medium Publishing Platform." Whether you're a seasoned writer or just starting out, this comprehensive guide will help you make the most of Medium's publishing tools and connect with a wider audience. Ready to elevate your storytelling? Grab your copy today! 📚✨ #WritingCommunity #Medium #TheMediumStory

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This was a thought-provoking listen, offering some ideas on how creatives could potentially opt-in to Gen AI models and profit off sharing their data. https://lnkd.in/g4UXsNq2 I spent the weekend building my own model, uploading hundreds of thousands words of my personal writing over 20 years and setting parameters for a closed environment I call Memoir Muse. My hypothesis: How can use what I’ve already created to help me edit my current attempts at a memoir? As an ADHD brain, it can be hard to quantum leap and move fast. I need sounding boards, consensus, suggestions. I’m still doing the writing, it’s still my creative brain and process at work. But the robot on the other side acts as a sort of guiding mirror that helps reflect back to me things forgotten over time. I’m not worried about this very “average intelligence” (to quote Andy Crestodina) replacing me. For me it’s about how we use it to help make us better, faster. Artists like me will need governance, regulations, and fair revenue distribution models to make this viable. But, much like positioned by Holly Herndon in the podcast, it’s not out of the realm of possibility. I look forward to participating in collectives and communities to that align with this thinking. Writers: Where do you stand on using GenAI?

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Good episode of 'Search Off The Record' covering a confusing topic for site owners and SEOs -- hreflang and internationalization. Includes... LDCP - 'Language demotion, country promotion', the lang attribute in html (and if Google cares about it), when and how to use x-default, the 'hreflang magic trick' (which I have written about several times), how only canonicals are reported in GSC (and why that can be frustrating for site owners/SEOs), why hreflang can work faster when provided via html (versus sitemaps), learn if hreflang used for discovery, and more. #google #seo

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A recent post from N2 Communications’ AI Strategist Das Rush about the essential role that human writers and creatives need to play for Large Language Models to work properly. Put simply, in an AI world, your content is now your data. At N2, we’re betting that the best content creators are going to be key to this new data revolution. Augmented and aided by technology for sure, but never replaced.  https://lnkd.in/eawnkzFu

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Day 4 of 100 Days Great Marketing Ideas Today we shall learn about the nuances of direct mailing and how MetLife used this strategy to be able to fund the construction of the the Empire State Building & become the biggest investor in war bonds to finance World War II https://lnkd.in/gybMtc7Y #marketing #metlife #marketingideas #greatmarketingideas #directmailing #marketingtips #ideasformarketing #marketingtips

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Guest Post: Designing an Efficient Workspace: Tips for Writers and Creatives via Digital Pubbing #amwriting #writetip #nanowrimo #pubtip https://lnkd.in/eim5TkGv

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Semrush has it right (https://lnkd.in/gXZwJBDm). "Quality over quantity" has never been more relevant. In this world of AI-generated content, some companies will attempt to beat the system by just churning out massive amounts of written content. But that's a huge mistake. While AI can generate content quickly, and is significantly useful for many things (such as getting your creative juices flowing), the quality often requires significant human editing to meet professional standards. Human oversight is crucial to refine and perfect the output. Without a real focus on the audience (what do they want? how should it be delivered?, etc.), content generation is just noise on the internet (which we already have far too much of). High-quality content also contributes to better SEO performance and higher engagement rates. Investing in well-researched, valuable content can lead to better results and more meaningful connections with our audience. Let's strive for excellence and ensure every piece of content we produce adds real value to the person reading it. #ContentMarketing #QualityOverQuantity #SEO #DigitalMarketing #ContentStrategy #editing

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An intriguing read on the different approaches to delivering social media content. Traditional algorithms focus on likes and engagement patterns to curate content, while the "choose your own algorithm" model allows users to customize their feeds. Learn more about these dynamics in the world of #socialmedia and #digitalmarketing. #b2cmarketing

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"The magic in Photoshop is using generative AI to augment and accelerate your existing creative process on real photos you care about." https://lnkd.in/e6-ke3nb #ai #GenAI #GenerativeAI #Firefly #adobemax #adobe #Photoshop

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We’re wrapping up a week of enlightening conversations with three FANTASTIC guests, who shared their knowledge on content creation, the tech industry, and turning ideas into reality. Here are some of their insights👇🏽 📹 With examples like Apple’s emotive marketing, William Rossiter highlighted how effective storytelling in videos can captivate an audience more powerfully than any other medium. Using the right narrative can evoke strong emotions, making your message memorable and impactful, regardless of the complexity or simplicity of the technology used. Watch William’s full interview here: https://lnkd.in/e_jnc4mH 🗣️ Customer data and user feedback are critical in crafting a user experience that keeps people coming back. Lin Meyer shared how he actively gathers insights from social media platforms like Reddit to understand user needs and pain points, tweaking his service offerings in real-time to better meet those expectations. Watch Lin’s full interview here: https://lnkd.in/es-qxcVj 🚀 In entrepreneurship, there's an important balance between dreaming big and grounding those ideas in practical realities. Jon Allen discusses why it is important to nurture not only the visionary aspects that spark innovation and creativity but also the processor side that maps out step-by-step execution. This balance ensures that forward-thinking ideas have a tangible roadmap to come alive. Watch Jon’s full interview here: https://lnkd.in/e2yv35GP #Entrepreneurship #BusinessStrategy #ContentMarketing #Storytelling #Podcasting #BusinessAutomation #StartupJourney #CommunityEngagement #WantrepreneurToEntrepreneurPodcast #BusinessGrowth #Inspiration #PodcastHighlights #TechTools #StartUpLife #RoleDynamics #VisionaryThinking

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