Cindy Ostrom-Graf

Hey California small businesses! We know you hustle hard, and your digital marketing campaigns are key to finding new customers and growing revenue. But guess what? The California legislature is messing with your money. They're trying to pass a new law – SB 1327 – that'll jack up the cost of digital advertising by 7%! That's right, 7% more expensive! This tax is supposed to target the big tech guys like Facebook, Google, and TikTok, but guess who really ends up paying? You guessed it – small businesses like yours! You're already facing enough competition from those big brands with their massive budgets. You don't need lawmakers making it even harder. Tell your legislators to oppose SB 1327 and stop this tax madness before it hits your bottom line. Click below to sign the letter and protect your marketing budget! Your voice matters – let's show them we won't take this lying down. #nonewtax #digitalmarketing https://lnkd.in/gZBGUeKC

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📈 Data is key in the eCommerce world! 🤓 Learn about the power of data-driven marketing at our imminent eCommerce CRO Webinar on May 30th at 1:00 PM EST! Explore how to leverage data insights to create targeted campaigns & captivate your audience for increased sales! Get practical tips from our expert panel - John Kuefler, Director of Web Strategy & Project Management & Partner at LimeLight Marketing LLC, David Abraham, Chief Executive Officer at Bluesoft Design, and Martina Prencipe, Buy with Prime Representative. Register now and elevate your marketing game 👉https://lnkd.in/dfYptQXc  #datadrivenmarketing #webinar #eCommercemarketing #conversionrateoptimization

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Preserve margins and improve pricing with this upcoming webinar - https://lnkd.in/gTjTNnRB

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This is a great article on the problems with ROAS and attribution. Marketers tell vendors they want ROAS, and vendors work out how to demonstrate the maximum ROAS they can. Because sellers see only part of the funnel, they grab what they can within it. However, it turns out that marketers really want more sales and grabbing conversions doesn't help. Sellers need to focus less on maximizing their metrics and more on driving new conversions. Equally, marketers need to stop measuring sellers using bottom-funnel measurement, which just turns everyone into a bottom feeder. https://lnkd.in/eSQW6S6C

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Unlock the power of visibility with San Jose's premier Search Engine Optimization services. Elevate your website's ranking and seize the spotlight in the digital realm. Let's journey together towards online success! #SEO #SanJose #DigitalMarketing

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Now trending in #marketing: Top 🔝 brands are recognizing the benefits of creating their own #IdentityGraphs to curate #CustomAudiences and quickly tailor data-driven marketing campaigns to their specific needs. 💨📈 #PerformanceMarketing https://lnkd.in/g92mkJFX

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With the rapid changes in consumer and market behavior, OK-performing promotions performance isn't good enough. If tough to take the risk and do something different, but you can't wait around anymore. You need to get ahead of it and be able to make intelligent (and better) choices in your pricing & promotions. https://lnkd.in/gtc-VVF7

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Really, really solid episode of #B2boring with Matt Windham! This episode is all about marketing in the #channel, which we all know has its unique challenges! Check it out! https://lnkd.in/gpK4EJNk #channelmarketing #b2bmarketing #marketing

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Printing Impressions interview about our Who's Mailing What! acquisition, its industry impact, and the role of AI in transforming direct mail marketing! Watch: https://zurl.co/nufi 🚀 #mail #print #omnichannel #marketing #technology #ai #data

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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When making decisions, we often don't have the time to sufficiently research whether we are making the best choice. But still want the confidence that we are informed enough to make smart decisions. As innovators and marketers, it is often better to "show it" than to "tell it" when helping consumers understand the magic and superiority of our products. #productcommunication

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Brand space vs. white space. Easy to run premium engaging #ads on any screen and size for local, national and international campaigns #advertisingandmarketing ResponsiveAds

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Fractional CMO vs. Consultant: Unpacking the Differences for Your $20M Business ** Confused by Fractional CMOs and Marketing Consultants?** Consultants offer project-based expertise, often for specific tasks. Fractional CMOs become an extension of your team, providing ongoing strategic guidance and execution oversight while building your team internally. Think of a Fractional CMO as your marketing partner, driving long-term growth. https://lnkd.in/gX-85eCq #fractionalCMO #marketingconsultant #growthstrategy

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Stoked to see this new animated GTM series get picked up! Premiering on HB2BO later this summer. 🔥 For real though, I'm pumped to share that TechnologyAdvice is working with GTM Partners and some of the top Marketing, Sales, and CX solution providers for the new GTM Is Better Together program. 🤔 If it's not a retro animated series, what is it?!? [sorry, it's not really an animated series based on Voltron... yet] 👉Value alignment and creation: Nine of the top GTM tech and service providers are collaborating on integrated use-cases and GTM Plays, enhanced integrations, and helping our joint customers maximize the ROI on their overall GTM tech stacks. 👉Executive Summits: Four in-person summits in Atlanta, Boston, New York City, and San Francisco for GTM execs from Sales, Marketing, Customer Success, RevOps, and Product. 👉Research and benchmarks: The new GTM is Better Together Benchmark Report will launch at INBOUND this September 👉Virtual events: Series of virtual events designed to dig deep on core GTM integration and interoperability issues If you're a GTM exec and are interested in learning more about one of the events listed above or the new research coming out from this, hit me up in the comments or with a DM! Excited to be partnering with Demandbase, Clari, G2, MadKudu, ON24, Totango, Vidyard, and ZoomInfo on this. 🤖 💪 💥

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Friends, check out this new episode of “Thought Leadrs,” where I discuss "The Power of Personalized Ads in the AI Era" with Chris S. from LeadrPro.

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From siloed reporting to changing consumer behavior, creating an effective marketing analytics strategy is no small feat. Forbes Technology Council gathered insights from industry experts, including our president, Eron Kelly. If you're looking to enhance your marketing analytics strategy and drive meaningful results, this is a must-read. https://ow.ly/OqaR30sErCO #DataDrivenSolutions #MarketingAnalytics

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