Chris Runkle, MBA

ASCdx Highlights #2 Marketing: Content Based 🔸 Attraction > Promotion 🔸 Permission > Interruption 🔸 In-Bound > Out-Bound Here’s the strategy… Create and share content utilizing platforms such as Linkendin. 🔹 Offer a unique perspective 🔹 Add value to the conversation 🔹 Attract those who share your vision #medicaldevicesales #medicaldevicebroker

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🏥 Dive into the world of wound care with expert Karen Ousey as she sheds light on the importance of the upcoming IWII consensus document. 💡 Discover the reasoning behind this essential document and how it will shape the future of wound care practices. 🌟 Stay ahead in the field by staying informed - don't miss out on this valuable insight from a leading expert! #WoundsInternational #IWIIConsensus #KarenOusey

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It's a total “Game-Changer” 🤯 This phrase gets tossed around the orthopedic marketplace very casually. Most of what sales representatives tout as “game-changing” innovations are actually nuanced iterations to already strong implant options. When we suggest small improvements are revolutionary, we minimize the impact of truly remarkable advancements. If your product is genuinely one-of-a-kind, the marketplace will let you know. 👊 #orthopedics #medicaldevicesales #orthopedicsurgeon

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Look for specific market verticals to change. Interventional cardiology, interventional neurology, general surgery, gynecology, bariatrics, and urology represent a fantastic state of opportunity of winners and losers over the next 5 years. The dynamics of: -             Venture funding that drives product innovation that has for the most part, exited the large strategics along with R&D budgets being reduced. Reduced R&D budgets impact internal development as well as M&A dry powder. -             Shifting reimbursement guidelines directed at influencing value-based care. Driving evidence-based outcomes that can only be derived from incorporating technologies that at first glance do not make economic sense, but as continued use and workflows are established, the economics do make sense. IN THE RIGHT SETTING. -             The right setting - Changing centers of care from in-patient to outpatient and ASC models and the wide-open landscape for a smaller more malleable environment for technology and digital innovation. -             Healthcare worker careers diverge and are represented appropriately and selected appropriately. The ASC team member will be selected, trained and respected like an Indy Team pit crew. Not as an institutional worker as is the case in a majority of hospital settings. Similar to a startup company mindset versus a large corporate mindset. The great leadership will understand this, design strategies to attract those personas, select them based on assessments, motivations and design in shared rewards of the business. ASC employment will be a lifestyle employment choice. Work with similarly driven and creative team oriented players. The companies that make and sell medical devices and the organizations that provide healthcare services to the consumer will break down into one of two categories. The one's who’s current strategy has been designed for the structure that has been in place to date. And The reconstructionists who are shaping the new market. Game on.

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Invitation Sales vs. Interruption Sales. 💡👇🏻 #surgeons are stretched too thin to tolerate more unwanted interruptions. 🔹 Surgical Demands 🔹 Clinical Demands 🔹 Brand Management 🔹 Patient Acquisition 🔹 Practice Marketing 🔹 Family Commitments 🔹 Etc ➤ Imagine… You and 100 others sales reps working to take away from their focus throughout the day. Prepare to be ignored…understandably. 🛑 〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️ ➤ Try this instead… Invite surgeons to enage in the sales process. Afford them the dignity of choosing if/when to participate. Use LinkedIn to share your perspective: 🔸How can you help? 🔸What problems do you solve? 🔸What’s your mission? 🔸What’s your vision? 🔸What are your values? Doing this will give them the opportunity identify whether THEY WANT to connect with you. They get the privilege of “opting in” to the sales process, rather than being coerced. When you’re talking with a surgeon who wants to be part of the conversation, it’s infinitely more fun and productive for all involved. 👍 #orthopedicsurgeon #orthopedics #orthopedicsurgery

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𝐓𝐞𝐥𝐥 Your champ 𝐰𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐓𝐎 𝐓𝐇𝐄 𝐇𝐄𝐀𝐋𝐓𝐇 𝐒𝐘𝐒𝐓𝐄𝐌. Does your Fetzer valve lower post-operative pain? Maybe it gets patients out a day early? Let's say it's $1000 a day in cost to a hospital... Your surgeon does 150 cases a year? Treat yourself to a Fresca. (but report it if you buy one for your surgeon as well -Advamed and all that) You've just saved $150,000 in Cost of Care for that clinical pathway. And $1000 per Episode of Care. And have your Champ and fellow end users to describe the product this way: 𝐓𝐡𝐢𝐬 𝐟𝐞𝐭𝐳𝐞𝐫 𝐯𝐚𝐥𝐯𝐞 𝐧𝐨𝐭 𝐨𝐧𝐥𝐲 𝐝𝐞𝐜𝐫𝐞𝐚𝐬𝐞𝐬 𝐩𝐨𝐬𝐭-𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐩𝐚𝐢𝐧 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐬 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬, 𝐢𝐭 𝐚𝐥𝐬𝐨 𝐥𝐞𝐭𝐬 𝐮𝐬 𝐬𝐞𝐧𝐝 𝐭𝐡𝐞 𝐩𝐚𝐭𝐢𝐞𝐧𝐭 𝐡𝐨𝐦𝐞 𝐚 𝐝𝐚𝐲 𝐞𝐚𝐫𝐥𝐲. 𝐀𝐭 $𝟏𝟎𝟎𝟎 𝐩𝐞𝐫 𝐝𝐚𝐲 𝐚𝐧𝐝 𝟏𝟓𝟎 𝐞𝐩𝐢𝐬𝐨𝐝𝐞𝐬 𝐨𝐟 𝐜𝐚𝐫𝐞 𝐩𝐞𝐫 𝐲𝐞𝐚𝐫, 𝐭𝐡𝐞 𝐅𝐞𝐭𝐳𝐞𝐫 𝐯𝐚𝐥𝐯𝐞 𝐝𝐞𝐜𝐫𝐞𝐚𝐬𝐞𝐬 𝐜𝐨𝐬𝐭𝐬 𝐛𝐲 $𝟏𝟓𝟎,𝟎𝟎𝟎 𝐚𝐧𝐧𝐮𝐚𝐥𝐥𝐲. Business? Meet Clinical. Clinical? Meet Business. Sure pays for a lot of Fresca. We teach this a much more in our free Video Series: How to Coach Your Champion Sign up here... https://lnkd.in/eBidxffd

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A simple, to-the-point comment from a McMurray Enhanced Airway (MEA) user. The MEA aims to be an easy-to-use tool to keep patients breathing. No set up required. Just open, place and go. Learn more @mcmurraymed.com #McMurrayEnhancedAirway  #airwaymanagement #healthcareinnovation #anesthesiologist #patientsafety #DistalPharyngealAirway

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Great opportunities for independent salespeople who are already calling on surgery centers: As a provider of new and refurbished capital options for the operating room (OR), recovery room, and procedure room, PCB Medical plays a crucial role in ensuring that healthcare facilities have access to high-quality equipment to support safe and effective patient care. Whether it's providing anesthesia machines, reliable patient monitors, versatile infusion pumps, advanced ESUs, or life-saving AEDs, these products contribute to enhancing clinical outcomes, improving patient safety, and optimizing healthcare delivery. 1) Anesthesia Equipment: This category includes essential equipment used during anesthesia administration in operating rooms, recovery rooms, and procedure rooms. It encompasses anesthesia machines, vaporizers, ventilators, anesthesia monitors, gas delivery systems, and associated accessories. Anesthesia equipment ensures patient comfort and safety during surgical procedures by administering and monitoring the delivery of anesthetic agents. 2) Monitors: Monitoring equipment is crucial for continuously assessing a patient's vital signs and physiological parameters during surgical procedures and throughout the recovery process. This category includes a wide range of monitors such as vital signs monitors, patient monitors, ECG monitors, pulse oximeters, capnography monitors, blood pressure monitors, and temperature monitors. These monitors provide real-time data on heart rate, blood pressure, oxygen saturation, respiratory rate, and other critical parameters, allowing healthcare providers to make informed decisions and intervene promptly if necessary. 3) Pumps: Infusion pumps and syringe pumps are vital medical devices used to deliver fluids, medications, and nutrients intravenously or through other routes of administration. They ensure accurate and controlled delivery of medications and fluids during anesthesia, surgery, and post-operative care. Infusion pumps can deliver a wide range of medications, including anesthesia agents, analgesics, vasoactive drugs, and antibiotics, at specified rates and volumes. 4) Electrosurgical Units (ESU): ESUs are essential surgical instruments used for cutting, coagulating, and dissecting tissue during surgical procedures. They generate high-frequency electrical currents that produce heat, which is used to perform precise surgical incisions and control bleeding. ESUs are commonly used in various surgical specialties, including general surgery, orthopedic surgery, gynecology, and urology. Modern ESUs offer advanced features such as bipolar and monopolar modes, adjustable power settings, and safety mechanisms to prevent unintended tissue damage. (See more on comment below)

#SRS2024 in Orlando this week. Looking forward to gaining further insights on. -             The ongoing stratification of: -  surgical robotic platforms, - complexity of patients, and - centers of care that will continue to drive form factors. -             Investors sessions provides insights as to potentially where the market is going and what is influencing investment dollars in venture, public markets, and PE. -             Ongoing evolution of smaller form factors that open the adoption in specialized procedures and drive development towards a less complex “surgical robot” that provides entry in less than $100m required to play arena. -             The discussions as we very well may have more larger format soft tissue surgical solutions cleared by the FDA this year than of all years combined and what that will mean to the industry. -             Financing solutions and their impact on platform placements, investments, revenue models, and new surgical solutions. We will be there on the floor with Dragonfly - A TMG Company and conducting interviews in our full studio in the middle of the event. Drop on by and say hello.

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If you are attending SCAI2024 this week make sure to stop by booth #1037 to test drive the new VitalStream wearable hemodynamic monitoring technology! With VitalStream, clinicians can initiate monitoring, detect and diagnose Cardiogenic Shock (CS) in less than 90 seconds. ⏱ That's a huge improvement over traditional methods, which are invasive and can take much longer. Cardiogenic Shock is a silent killer. Identifying CS in clinical practice is crucial for timely intervention, ensuring patients receive the appropriate care swiftly. Early identification can significantly improve outcomes by enabling rapid, targeted treatment strategies. #lifesaving #advancedhemodynamics #wearabletech #cardiogenicshock #hospitals #cardiovascular #cardiogenicshock

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Cardiologists: as your patients' trusted advisor, it's time to think about TAVR valve performance. Data makes a difference. Your choice does too. https://bit.ly/3X2G2sC See Important Safety Information: https://bit.ly/3X2G43I

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3️⃣ ways a device broker is positioned to better serve surgeons. 👇 🔹🚫Non-Competes A truly independent medical device broker isn’t bound by a non-compete. This freedom allows us to serve customers in a differentiated and unique way. 🔹🗺️ Geographic Freedom A broker can generally help surgeons access products irrespective of where they live and practice. 🔹⬆️ Commissions Higher commission rates creates margin, and margin better positions a broker to help blend price and service. This balance is especially important in the ASC setting. #medicaldevicebroker #orthopedicsurgeon #orthopedics #ascdx

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A medical device broker = A single, trusted point of contact. 💡 ➤ Freedom and flexibility benefits surgeons and patients. ➤ Many surgeons appreciate a streamlined buying process. ➤ A medical device broker can act as a single trusted point of contact for interaction with many different companies, across multiple procedural types, and within varied facets of a medical practice. #medicaldevicebroker #orthopedicsurgeon #orthopedics #ascdx

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📝 This PSG Guide is designed to evaluate critical aspects like the impact on current workflow and patient comfort, software capabilities, and future readiness of the chosen PSG. It includes a comparison chart showcasing the technical features of the Nox Medical A1s PSG system and space to compare competitor products. #psg #sleepdiagnostics #polysomnography #hsat https://hubs.li/Q02tmbTP0

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Patient Lift Market Size And Forecast According to @Verified Market Reports, The Patient Lift Market size is expected to develop revenue and exponential market growth at a remarkable CAGR during the forecast period from 2024–2030. The #growth of the market can be attributed to the increasing demand for Patient Lift Market owning to the #Hospital #Clinic #Home Applications across the global level. The report provides #insights regarding the lucrative opportunities in the #Patient Lift Market at the country level. The report also includes a precise #cost, #segments, #trends, #region, and #commercial #development of the major key players globally for the projected period. Top Key Player mentioned as:- ➢ Crown Lift Trucks ➢ ChampionX Artificial Lift ➢ Yale Lift Truck Technologies ➢ Liberty Lift Solutions, LLC ➢ Comcast NBCUniversal LIFT Labs ➢ Eastern Lift Truck Co., Inc. ➢ Dover Artificial Lift ➢ MAXON Lift Corp ➢ 3S Lift➢ LIFT, empowered by Women in Security ➢ SAL Heavy Lift ➢ Cibes Lift India ➢ Konecranes Lift Trucks ➢ Gregory Poole Lift Systems ➢ Yale Lift Truck Technologies - EMEA ➢ Garaventa Lift ➢ Crown Lift Trucks UK ➢ Nitro-Lift Technologies ➢ PCM ARTIFICIAL LIFT SOLUTIONS ➢ Jackson Lift Group ➢ Cibes Lift Group ➢ Q2 Artificial Lift Services (Q2 ALS) ➢ Lift Brands Asia Pacific ➢ Crown Lift Trucks S.L. - ES ➢ Tutt Bryant Heavy Lift and Shift ➢ Gulf Haulage Heavy Lift Co. ➢ Spartan Fire Evacuation Lift ➢ Forward Lift by Rotary Solutions ➢ Cat® Lift Trucks EAME ➢ Crown Lift Trucks New Zealand ➢ SPE Artificial Lift and Gas Well Deliquification Technical Section (SPE AL&D TS) ➢ ChampionX Artificial Lift - Asia Pacific ➢ Stannah Lifts and Lift Services ➢ Direct Lift by Rotary ➢ Crown Lift Trucks Canada ➢ Cibes Lift UK➢ Crown Lift Trucks S.r.l. - IT ➢ Yale Lift Truck Technologies - Asia Pacific ➢ avs SYSTEM LIFT AG ➢ Irish Lift Services The Patient Lift Market report has been separated according to separate categories, such as product type, application, end-user, and region. By Type :- • Electric Patient Lift • Conventianal Patient Lift By Application :- • Hospital • Clinic • Home Get More Info (Report)👉:- https://lnkd.in/gVxVQFvv #data #sales #marketresearch #research #entrepreneur #businessstrategy #technology #data #sales #datacollection #salesfunnel #contentmarketing #bhfyp #size #forecast # #Share #Scope #Opportunities #Analysis

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Thinking “Sole Vendor”❓ Vendor consolidation has become an increasingly popular strategy, driven by large orthopedic companies, and employed by both hospitals and private practice orthopedic groups in recent years. ➤ Why the shift? Economics…the orthopedic marketplace is under growing pressure to drive down prices for the implants it provides. The cost of doing business in medicine continues to rise and margins continue to shrink. As a way to combat reductions in average selling price, large orthopedic companies have worked hard to leverage hospitals and private practice groups into agreements that tie lower prices to exclusivity on the purchasing front. The pros and cons: 👇 ➤ Single Vendor: 🔹Pro - Agreement to a single vendor will result in an immediate reduction in the cost of certain implants in a company’s portfolio. This can lead quick savings on often used implants like those related to total hip and total knee arthroplasty. 🔸Con - The financial savings realized in one category of products is often offset by a new commitment to purchase higher priced options in another category and can lead to neutralized savings or even an overall cost increase. This is especially true as new technologies enter the market. 🔹Pro - Consolidation of implant options can streamline operations. When surgical staff see the same products used case after case it’s natural to presume efficiency will improve. 🔸Con - Consolidating vendors ALWAYS requires some portion of the practicing surgeons to switch away from the implant systems they currently use and believe in. Experience suggests that getting all the players to agree on the new implant company of choice is often a deal breaker. ➤ Open Market: 🔹Pro - Competition drives pricing down. When the marketplace is opened up companies will compete for the business. If there is a genuine opportunity, i.e. a real willingness for surgeons to look at new options, there will be a substantial opportunity for price reduction. 🔸Con - More moving parts equals a greater opportunity for things to slip through the cracks. Purchasing groups/practices that struggle to stay on top of things may not realize the savings opportunities available in the open market. 🔹Pro - Access to the open market maximizes options for surgeons…solutions tailored for the specific situation. No single company regardless of size and scope has the best product offering for every surgeon and every situation. 🔸Con - Much like the single vendor option, realizing a cost savings on the open market will often require change, or at a minimum the willingness to genuinely explore different options. Imagine you’re buying a car. It has to have very specific features, the color is non-negotiable, it must come from a specific dealership, and you’re only willing to talk with a particular salesperson. Might that affect your negotiating power? The answer is yes. #orthopedics #orthopedicsurgeon #ascdx

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Learn the basics of the critical role of proper disinfection and sterilization in health care settings, addressing key considerations, best practices, challenges, and future trends.   https://lnkd.in/g88V4SUb   #Sterileprocessing #infectionprevention #healthcare

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🔊 EOFY Savings Alert! 🔊 As we approach the end of the financial year, there's no better time to secure significant savings on our audiological products. ⏳✨ Take advantage of this limited-time offer and make your purchases by June 30 to benefit from potential tax write-offs (please consult your accountant for details). Don't miss out on this fantastic opportunity to upgrade your equipment and save! 📞 Call Ian Whittle at +61 0402 142 408 📧 Email: ianw@auditdata.com Act now and ensure you benefit from these exceptional savings before it's too late! 🚀 https://lnkd.in/g2g7G7rg #EOFY #Savings #TaxWriteOff #ActNow #HealthcareSavings  #audiology #hearingloss #hearingcare #innnovation #technology #auditdata  #software  #fitting  #growth  #business  #help  #data #pms  #oms #cms #hearingaids  #simplyhearing #aurora  #strato  #newplatform  #nextlevel  #cloud  #manage9  #management #audpeeps #australia  #newzealand #scheduling  #noah  #practicemanagement #hearinglossclinic #plan #LeadGeneration #breathe #audiometry #REM #Primus #hardware #wireless #bestcareexperience #WorkTravel #GlobalOpportunities #Teamwork #ProfessionalGrowth #SuccessTogether #Cybersecurity #StaySafeOnline #ProtectYourself #AuditoryInnovation #AudiologySolutions #PatientCare #AI

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