It's a total “Game-Changer” 🤯 This phrase gets tossed around the orthopedic marketplace very casually. Most of what sales representatives tout as “game-changing” innovations are actually nuanced iterations to already strong implant options. When we suggest small improvements are revolutionary, we minimize the impact of truly remarkable advancements. If your product is genuinely one-of-a-kind, the marketplace will let you know. 👊 #orthopedics #medicaldevicesales #orthopedicsurgeon
Collin Witte
2mo
"All I want is a freakin' rotating platform knee replacement with freakin' laser beams on the patella..." I think my favorite "game changer" to date was when Zimmer did "pink it and shrink it" to total knee replacements.
Mace Horoff
2mo
Well said! Sales reps should never give accolades to the products they sell. First, prospects recognize there's a conflict of interest called a commission. Second, a sales rep's opinion doesn't carry the weight of a surgeon colleague. Third, the only opinion that truly matters is the prospect. Show them what's different, why other surgeons think it matters, and then ask them for their thoughts. When you sell like that, THAT can be a game-changer!
Edward Owen
2mo
My learned brother once said, "you cannot label yourself, someone else must do that". It is arrogant and narcissistic for us to apply high titles and attributes to our own creations. No matter how true it is or how smitten we are of our work. It is not for us to say. If something is truly such, then it will gain the label.
All prior arthroscopic cameras have had 2 cables (a light cable and a power/data cord). Ours #arthrofree by Lazurite uniquely has 0 cables (wireless). SAME GAME, but BETTER TECH — for the WIN.
As soon as I hear “game-changer” and “20% of TKA patients are dissatisfied”, I tune you out.
Rosie B.
2mo
Optimism about your products is a wonderful thing! 🤣🤣🤣🥳
Russell Bodner
2mo
Ooh, that’s a keeper Andrew Kaczor
"Revolutionary"
President - Episurf Medical Inc.
2moAndrew Kaczor if the product came through the 510k pathway, six months before the “game-changing” brochure was sent to the printer, someone in company’s regulatory department was making an extensive case to FDA how the “game-changing” product was so SIMILAR to something already out on the market.