Charles F Manning

Got some big wins with our latest innovation for Onsite Opt-in. While we wish 100% of SMS subs always completed the sign up, that's just not the reality - with any opt-in method. But with Onsite Opt-in Reminder, you get a second chance at capturing leads that already provided you with their phone number. Site visitors that dropped off will get a “Reply Y” message to try and capture them again. We’re also the first major SMS provider to offer Checkout Extensibility because we build for Shopify and SMS first, allowing us to consistently be on the forefront of innovation in both of these areas. Both Onsite Opt-in Reminder and Checkout Extensibility allow Postscript brands to compliantly collect more subscribers, faster, which is critical to any best in class SMS program. DM me if you aren’t on PS yet. 

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THIS IS A BIG DEAL that will ripple through the AdTech & MarTech ecosystems. Google plans to open source its PAIR identity tool in collaboration with the IAB Tech Lab to promote industry-wide adoption of privacy-centric solutions. If you are not familiar PAIR (Publisher Advertiser Identity Reconciliation) combines first-party data from publishers and advertisers for privacy-centric ad campaigns without cookies or device IDs (and it integrated with LiveRamp too), enabling consolidation and consistency with first-party-data media-activation.  Currently live with NBCUniversal and soon coming to The Walt Disney Company through direct integration with its DRAX platform. Advertisers using PAIR can reach high-intent audiences effectively while respecting privacy expectations and each party involved maintains full data ownership and control; data pooling is prohibited. 1)       NBCUniversal sees benefits in using PAIR for increased accuracy, scale, and performance, shifting from third-party to first-party data. 2)       Advertisers like Citi and Albertsons are already benefiting from the PAIR partnership with NBCUniversal. 3)       Brands appreciate the strength of first-party data-based audiences and see PAIR as a solution to the fragmented ecosystem, enabling more performant marketing. #Privacy #AdTech #Identity #BFD #FirstPartyData https://lnkd.in/eAZnvb7w

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The entire tech world is aware Cal.com, Inc. has launched v4.0 on Product Hunt today but we just want to share more details! 💙 What’s this launch all about? 👇🏻 It’s their largest release ever. It’s going from a single product to a multi-product with the launch of the— Cal Platform: A headless scheduling API powered by Cal Atoms, a set of plug & play react components. With Cal Atoms, you can control EVERY aspect of your experience. If there’s scheduling in your infrastructure—they’re like your building blocks. You can combine pre-built components with custom UIs through the APIs and libraries. Cal Atoms are flexible, secure, and fully compliant. You can seamlessly integrate scheduling into your app or marketplace, with customizable, plug and play React components, powered by the battle-tested Cal(dot)com infrastructure. You currently get these for the booking calendar, availability, and connecting to the Google Calendar. Fun fact interruption: Since 3.0, the team has pushed 2,730 commits involving 67 contributors, and their repo has received 28,400 stars on GitHub!  🤯 If you’re from the services industry or building an online marketplace—this is going to be great for you! Shout-out to Peer Richelsen, Bailey Pumfleet and the Cal team for this monumental day! 💙 Don’t forget to support this epic launch NOW! #ProductHunt #Cal #CalAtoms #OpenSource https://lnkd.in/dACans4G

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Scale your video marketing with AI 👇 (build awareness & attract customers) → Long video ⇒ many short clips → Auto captions and thumbnails → Optimized for every platform → Consistent quality at scale → Fast, easy, cost-effective 📌📌 Try Munch (for $0): https://bit.ly/3T2eQb7 🔁 Repost to help others use video marketing #video #videomarketing #socialmedia #socialmediamarketing #marketing

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The race for attention continues. Attention is quickly becoming one of the newest metrics to gain wide-spread, industry acceptance. During last week’s IAB #NewFronts, attention took center stage. Teads announced their partnership with leading attention technology providers, TVision and Adelaide, to maximize the quality of engagements across video screens. This comes as Adelaide began rolling out their new planning tool and dashboard called Flight Control, which has been adopted by a wide array of media agencies, programmatic vendors, and other ad-tech firms.  And at POSSIBLE last month, Lumen Technologies revealed their Lumen Loop attention targeting solution. It’s fair to say that attention has, well, captured the industry’s attention. Attention emerged as a new metric around the mid-2010s. It proposed to move beyond simply quantifying whether an ad was available to be seen on screen, i.e., viewability, and measure the extent that someone actually paid attention. Methodologies have evolved over time from eye tracking and facial coding (both of which require consumer consent) to Responsible Attention Metrics, which produce data that simulates human attention without having to observe the actual user. Numerous studies have found that campaigns which capture more attention also drive better business outcomes – longer durations of attention on individual impressions were strongly correlated to increased impact throughout the marketing lifecycle, from awareness to sales. Furthermore, a recent study by Realeyes - Vision AI quantified the direct sales attribution for a major CPG marketer based on attention. This has led to announcements like those noted above, agencies building attention metrics into their programmatic product offerings, and the emergence of new companies like Impact Media, which offers small and mid-sized marketers, who may not work with the largest holding company agencies, the ability to buy media against guaranteed attention. In addition to serving as a proxy for sales, attention metrics offer another way to weed out lower quality placements. At the end of the day though, placement is only one factor in capturing consumer attention. The quality of the creative remains paramount. Therefore, attention metrics will become critical to identifying and predicting the most effective content to command attention. Armed with this, marketers will have even more ability to accelerate business outcomes. #attention #attentionmetrics #theattentioneconomy #research #effectiveness #marketingeffectivness

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This is so great to see! As we head into the Upfronts and Newfronts, brands need to know they can reach a massive audience, using video, that doesn't get skipped or ignored and is 4x more efficient on a cost per second viewed metric. Efficiency AND Impact from In-Scene Media #uninterrupted #advertising with #AI

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Want to learn more about the role of the business user in low-code. Watch this fun episode of Low down on Low-code!

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Are Wegmans, Giant Eagle, and GetGo Tech companies? Or are they grocers, c-stores, etc.? Retail is in a Tech race. That’s clear. National retailers are now part of Big Tech. Shoppers want speed and seem less omnichannel. Brands want measurable, trustworthy velocity tools. But what about smaller regional chains? They don’t often have the resources. And some just want to be retailers. Enter Rippl. Rippl is now bridging the Tech gap for smaller retailers. It just launched a new retail media platform to: -> Create a standardized retail media point for small chains. -> Offer closed loop data reporting snd feedback. -> Consolidate a list of 70 Million shoppers. -> Offer state of the art customer targeting. And just like that… Wegmans, Giant Eagle, and GetGo are in the game. So if you need to increase velocity and one of these chains. Things are about to get easier. ——— 🔹Driving retail velocity in Kroger, Whole Foods, Albertsons, Costco, Walmart, Sprouts, and More 🔹DM me or book an appointment for help! #ecommerce #retailmedia #retailvelocity #retail #cpggrowth #instacart #cpg #tradespend

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🎥 Unlock the Fundamentals of Real-Time Bidding In our latest YouTube video, we dive deep into the fundamentals of RTB. Learn what RTB is, how it works, and whether it’s the same as programmatic advertising. Watch Now: https://lnkd.in/dgSC7dys Read more on UBIDEX blog: https://lnkd.in/dJk8aG3K #UBIDEX #RealTimeBidding #RTB #ProgrammaticAdvertising #AdTech #YouTubeEducation

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BIG TECH VS. PRIVACY: SMALL BIZ TO THE RESCUE - Big Tech opposes APRA's data collection limits, calling it overregulation. - APRA would restrict data collection to what's necessary for services. - Tech companies use SMBs to lobby against the bill. - Study shows 82% of SMBs attribute revenue growth to personalized ads. - Without targeted ads, many SMBs and publishers fear closures, layoffs, or increased ads. 📖 Article by AdExchanger https://lnkd.in/gufkYKps 🌎To learn more join the AdTechGod Slack Community : https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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Thanks to Nicolai Nielsen for making great videos about Keylabs Annotation Platform! If anyone’s interested in data science, your expert’s right here! 👋 Made a series of videos on: - Setting up datasets with Keylabs - Segmentation and autolabeling - Facial recognition and frame interpolation - Project workflows, annotation process, all that good stuff. There’s an entire playlist here for anyone looking to learn more: https://lnkd.in/eCScSXpD  #AI #Keylabs #Computervision

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We’re experiencing a massive platform shift to LLMs. Lightspeed's Michael Mignano and I discussed what this shift means for Grammarly, what the industry needs to do to ensure #genAI adoption and value creation, and where I predict true efficiency gains through AI will come from. Hint: it’s not about creating more content. Thanks for having me on, Michael! https://lnkd.in/gpruc99i

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It's uncommon to see innovation in a product that has been chugging along at the same level for decades. But Mark Adams, Keeri Tramm, Holden Page, and Bo Frize are building something special with our RealTrends Verified business. For those that don't know about RealTrends Verified, it's the one real estate rankings program that uses double-verified data (from the agent and their brokerage). Steve Murray and Tracey Velt had been operating the rankings for decades before we acquired the business. Ever since we acquired the business, we've noticed that our ranking pages have pretty impressive SEO juice. Try searching for "best real estate agents" or "best real estate agents in Texas", and you'll see a RealTrends page pretty high your results. This year, we're going to start leveraging this SEO juice with an expansion of RealTrends Verified into city pages. Now people will be able to search for "best real estate agents in Dallas", and find top agents in their city. We'll drill down even further into neighborhoods and zip codes in the coming years. If you're a brokerage or team leader, or a top agent in your city, please check out our new city pages! https://lnkd.in/eTGVHsaN

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Tamirys Seno offers a valuable suggestion for analyzing and adapting your indie marketing plan: go beyond numbers. She recommends leveraging your game by collecting feedback and qualitative sentiment from your audience. To learn more about crafting the perfect marketing strategy for your indie project, don't miss Tamirys's full video on our YouTube channel. Watch full video here: https://lnkd.in/e_P5w3bA #IndieGameDev #IndieGames #GameDevTips #FYP

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The Artificial Intelligence track continues at #TechLabSummit, with a discussion with some of the members (GroupM, Meta and Madhive) of the IAB Tech Lab Board AI subcommittee about the future possibilities AI can unlock. #NothingWillBeTheSame #TheEndOfTheBeginning

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How do you do messaging for multiple ICPs? What do you do when one of these scenarios applies? · Expanding from one ICP to two (or more) · Needing to talk to several ICPs at once · Messaging when you're a multi-product company · Writing home page copy for multiple audiences Anthony Pierri 🎸and I are gonna talk about it for 60mis, and discuss what makes sense when. We'll share our overall thinking about the matter, but will mostly focus on audience Q&A. Come join us next Wed (June 12) to discuss this topic. Bring your questions. Free event. Registration link in the comments.

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Excited to give this talk! Lots of interesting challenges and learnings along the way from POC to production to making slides. Zefr is at the forefront of using LLMs to power the highest quality, lowest cost social media measurement platform in the world. The pace of change in Gen AI is so fast my slide updates from last week are already stale. Knew I should have procrastinated!

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✨🚨 Another Make Cents post is live! 🚨✨ In this post, "AI & its Impact on Vertical SaaS: The Gates of Distribution have Flung Open", I explore how AI is impacting vertical SaaS workflows and its implication for distribution and defensibility. We defy.vc are more excited than ever to invest in vertical SaaS because we believe there's tremendous value leveraging AI to enhance human productivity across tasks like 1) structuring data, 2) analysis, 3) recommendations, and 4) taking action. I also walk through why customer acquisition costs are at an all-time low, attributed to more than just AI-driven product functionality. Read more ⬇ and share your thoughts and feedback in the comments! https://lnkd.in/gRVcJASH

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