Catherine Dailey

S/O to Whitney Alexander's Substack for this fantastic ADWEEK spotlight. As a 40+ woman, I am definitely feeling the lack of focus by most consumer brands, ironically, when I'm the most willing (and able) to spend more for quality. Only 5-10% of marketing budgets are earmarked for an over-50 audience, BUT: 💰 Women drive 70-80% of all consumer purchasing, either through buying power or influence  💸 And women older than 50 drive $15 trillion in spending power—which is 27% of all consumer spending in the U.S. 🤑 By 2030, women are expected to control much of the $30 trillion in wealth that is soon to transfer from baby boomers to younger generations—namely millennials, who will all be in their mid-30s to late-40s by then [GASP]. The article lists General Motors, Buick and L'Oréal as exceptions, who else do you think is doing a good job at this? https://lnkd.in/ee_ssgGD

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Let's unpack this "18-month long pitch" (there's almost no one that should be celebrating). Lego's Marketing Team cannot make a decision and clearly is horribly aligned internally. There is no reason why it should take this long to select a media agency. Especially when so much of the budget is digital (~75%). My guess is the regions couldn't agree, the CMO couldn't pull them together and the CEO should be wildly concerned about how much time and money was wasted on this review. Publicis probably gave away the farm to win this. An 18-month pitch is not a battle of titans trying to edge each other, like the famous 11 hour Isner/Mahut Wimbledon Match. This is likely painful negotiations both internally at Lego and with Publicis/the other agency participants. It also sets a horrible precedent for future reviews and agency employees should be concerned. Also don't forget, the best of the best get staffed on these reviews... participating in a pitch like this risks your best talent. Every Publicis client should be concerned. Since Publicis likely gave away the farm to win, they are going to look for it somewhere else. Every client of the losing agencies should be concerned. They spent millions in aggregate to pitch this, they are going to look for it somewhere else. Lego's HR team should be concerned. Their new office in Boston is attracting quite a bit of interest from talent. If it takes this long to make a decision, it's going to be a concern for new applicants. This kind of pitch process is a big part of what is destroying the ad agency model. These Lego clients should be ashamed of themselves and the rest of the ad community should hold them to task. There is only one winner... the pitch consultant. And they should be grateful they are not listed in this press release. No brand client should ever hire them again. (and if you're curious... I've won pitches this big on the agency, held reviews this size as a client, and managed some as a consultant.) #adagency #mediaagency #RFP #Lego

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This is why we need to do more than just talk about the state of mental health and agency cultures in advertising. We need to do some hard-self reflection and start making radical changes to what we expect of ourselves, and each other. Walter T Geer III's story is a great reminder that our work isn't life or death...until it is. Sending him so much gratitude for sharing his experience. 🙏 If you have a story to share, too, I'm gathering data for a mental health in advertising report, and upcoming event, with The One Club for Creativity. You can add your voice at the survey link https://bit.ly/3UpnFLm here.

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🚫 We can’t let the great rollback win! 🚫 In the face of evolving challenges, it’s crucial to stay committed to progress and equity. The recent article from PRWeek highlights the importance of resisting the rollback of DEI initiatives and maintaining our focus on creating inclusive environments. Let’s continue to push forward, ensuring that diversity and inclusion remain at the forefront of our strategies. Together, we can build a more equitable future for everyone 💪. #DEI #InclusiveWorkplace #Equity #Diversity #Progress #Leadership

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Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥

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As Pride Month approaches, many brands are reconsidering their strategies. Recent trends show a shift towards more subtle celebrations, driven by rising backlash against “rainbow-washing” and increasing scrutiny over genuine support for LGBTQ+ communities. 📉 What’s Changing? • Consumer Sentiment: There’s growing consumer awareness and demand for authentic representation and support. • Risk of Backlash: Brands face criticism for superficial gestures that don’t translate into meaningful action. 🤔 What Can Brands Do? • Authenticity: Ensure that Pride campaigns are backed by real, year-round support for LGBTQ+ rights. • Internal Policies: Reflect the values you promote externally with inclusive workplace practices. • Long-Term Commitment: Build ongoing relationships with LGBTQ+ communities beyond June. #PrideMonth #BrandStrategy #LGBTQ #Authenticity #Marketing

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Coachella: a cautionary tale for brands. Despite its star-studded lineups and passionate attendees (we see you, Taylor Swift!), the festival recently hit a sour note with a record-breaking lack of interest. Over the years, Coachella went from music fest to brand extravaganza. Brands, eager to be 'cool,' splurged on everything from art installations to VIP parties, reaping short-term benefits and boosting Coachella's visibility as a marketing benchmark. But nothing lasts forever, and now they're facing the music. What does Coachella stand for today? What legacy has it created? Without clear guidelines for partnerships, space usage, and participation - letting people use it the way they saw fit - Coachella's brand has been diluted away. Brands, take note: protecting your equity goes beyond logos. Comprehensive guidelines should cover employee conduct, decor, and partnership strategies, ensuring a cohesive brand experience. Coachella can bounce back, but it will take deep reflection before next year's lineup announcement to reclaim the essence that made it special to begin with. #Coachella #Brand #BrandExperience

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🎧 Personal Insights on the Impact of Podcast Advertising 🎧 After reading Curt Steinhorst's fascinating piece on "5 Reasons Podcast Ads Outperform," I couldn't agree more with the intimate attention capture that podcasts offer. Here are some key takeaways that resonated with me: Hyper-Targeted Reach - The specificity with which podcasts can target audiences aligns perfectly with my experiences in digital marketing. It's about reaching the right ears, not just more ears. **Trust and Influence - The relationship between podcast hosts and their listeners is profoundly impactful. This trust translates into higher ad effectiveness, something I've observed with the campaigns I've managed. **Engaging Storytelling - As someone who values compelling narratives, I see how storytelling in podcasts keeps listeners hooked not only to the content but also to the ads embedded within, increasing their effectiveness. **Steinhorst’s article is a must-read for anyone looking to understand why podcast advertising is becoming a gold standard in digital marketing. Check out his insights linked below. Has your experience with podcast ads mirrored these findings? I'd love to hear your stories! #AdTech #MarketingTrends #DigitalMarketing #Podcasts

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With election season upon us, political ad spending is set to hit a record $12 billion in the US alone, according to eMarketer. Out-of-home (OOH) advertising capabilities make it one of the most trusted media channels that blends seamlessly into daily life, offering a mix of mass reach. A study by The Harris Poll and our team at OAAA found that 73% of people like DOOH ads, more than other media like TV (50%) and social media (48%). Given these insights, advertisers can leverage DOOH to get creative with their campaigning, optimize targeting, and drive personalization to resonate with prospective voters and inspire action. #PoliticalAds #OOH #DOOH

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A pragmatic approach that asks the industry to "reinforce the foundations of a digital advertising ecosystem that values authenticity and penalizes deceit." It's time to go back to the future and demand that advertising is placed alongside quality content.

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🚨Advertisers still underinvesting in the US Hispanic Markets 🚨 My colleague Michael Roca’s latest article in ADWEEK reveals some startling insights about the persistent underinvestment in the Hispanic audience. Despite the 'Latin Boom' of the late 90s, media spend on Hispanic audiences has only increased from 3% to 4% over a quarter century. Given that Hispanics represent nearly 20% of the U.S. population and wield $3.2 trillion in annual buying power, this is a missed opportunity that brands can't afford to ignore. As we approach the 2024 upfronts, it's time to rethink our strategies and ensure that Hispanic spend becomes integral, not ancillary, to our growth plans. Key Takeaways: 1. **Hispanic Population Growth**: From 31 million in 1999 to 63 million today. 2. **Economic Clout**: Hispanic buying power would rank fifth in the world if they were a country. 3. **Data Challenges**: Accurate representation in data sets is critical for effective targeting. 4. **Language Nuances**: Ensuring Spanish-language consumption is accurately captured is vital. Let's future-proof our brands by authentically connecting with this powerful consumer base. Read the full article for more insights and strategies in the link below. #HispanicMarketing #MediaSpend #InclusiveMarketing #AdTech #DataDrivenMarketing #2024Upfronts

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Slow down to Speed up. From Brand Safety & Suitability to GenAI-adoption there are numerous well intentioned efforts triggering unexpected and damaging consequences. Media performance is often framed at odds with efforts to be more inclusive and sustainable. Well intentioned industry efforts to keep brands safe have led to systemic exclusion and over blocking of socially and sustainably-conscious creators and their communities. And don’t get me started on media wastage and the myth of cheap CPMs. As everything around us seems to be gaining speed, time is fleeting, and workloads are unrelenting - I’m reminded of an adage at a former client: ‘Never seem to have time to pre-think; always have to make time to re-think.’ Please take a breath. Make time to think, assess, re-assess, and even re-imagine. And in no time at all you’ll be creating enduring and sustainable value. Slow down to speed up. Learn more about Channel Factory and #ConsciousAdvertising https://lnkd.in/eJmQBXW3

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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📺 RuPaul’s Drag Race🌈 offers key lessons for brands aiming to connect authentically with the LGBTQ+ community: 1. Be Authentic: Genuine representation matters. Involve LGBTQ+ individuals in your campaigns. 2. Celebrate Diversity: Showcase a variety of voices and experiences within the community. 3. Support Year-Round: Engage with the LGBTQ+ community consistently, not just during Pride Month. 4. Empower and Advocate: Partner with organizations like the ACLU to support broader social causes . By embracing these principles, brands can build strong, genuine connections and foster loyalty within the LGBTQ+ community. 🌟 #LGBTQMarketing #BrandStrategy #Inclusivity #MarketingTips

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Content services everywhere are ramping up their offerings as competition shifts models. The “streaming wars” that dominated industry headlines in 2022 have evolved into a new landscape, one where FAST offering and ad-powered services now compete for audience attention using TV models. It will be interesting to see where things go from here. #AdTech #AdPublishing #PFASTTV

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Winning with Culture! Group Black is your key to unlocking measurable brand growth. Let’s discuss how we can do it for you.

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What's powering retail and commerce growth? Can AI impact the commerce experience? How can personalization be more relevant? What's on the horizon with the upcoming holiday season? All questions we tackled in the latest Beet.TV and Rokt feature! Thank you for the feature Andy Plesser! #commerce #crm #adressablerelationships #networkedexperiences https://lnkd.in/ebVEg6b9

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