“For as long as I've known Carolyn she's always poured her life into her work. She's not just an artist, she's a composer. She sees the big picture and figures out where her skills are best put to use wherever she goes—whether it's managing photography projects, booking shows, or directing promotional events. When I was emceeing for Sofar Sounds I could always count on her for direction or communication issues. It's not a perfect gauge, but who people surround themselves with usually gives a window into their character, and Carolyn has always surrounded herself with kind, talented people. It's who she is. And that type of character is intangibly valuable.”
Philadelphia, Pennsylvania, United States
Contact Info
1K followers
500+ connections
Philadelphia, Pennsylvania, United States
Contact Info
1K followers
500+ connections
About
Music and Film have always been a true passion of mine. Keeping up to date with the new…
Activity
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Our latest Women in Music Philly event is next week at World Cafe Live! Meet and mingle with music industry professionals and creatives at The…
Our latest Women in Music Philly event is next week at World Cafe Live! Meet and mingle with music industry professionals and creatives at The…
Shared by Carolyn Lederach
Experience & Education
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Universal Music Group
View Carolyn’s full experience
See their title, tenure and more.
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Volunteer Experience
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Lead Ambassador
Sofar Sounds
- 6 years 5 months
Arts and Culture
-Ran monthly secret concerts in Philadelphia. Handpicked and coordinated three artists for twenty or more pop-up shows each month.
-Expanded the Sofar brand throughout the Philadelphia music community, press, and citywide street teaming. Coordinated press and social media, along with scheduling artist support efforts.
-Managed a part-time team of fifteen members, a larger brand ambassador community, as well as one Assistant.
-Handled Customer Services issues and requests.…-Ran monthly secret concerts in Philadelphia. Handpicked and coordinated three artists for twenty or more pop-up shows each month.
-Expanded the Sofar brand throughout the Philadelphia music community, press, and citywide street teaming. Coordinated press and social media, along with scheduling artist support efforts.
-Managed a part-time team of fifteen members, a larger brand ambassador community, as well as one Assistant.
-Handled Customer Services issues and requests. Oversaw city budget and ticketing.
-Handpicked artists for video content and managing production content and team. -
Co-Vice Chair, Communications Committee
Women in Music (womeninmusic.org)
- Present 3 years 11 months
Arts and Culture
Established in 2020, #WomenInMusicPhilly is a chapter of WIM that is dedicated to fostering equality in the music industry through the support and advancement of women. Providing knowledge, strategy & solutions to our members and the greater community is our driving purpose.
Publications
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Radio Show Guest DJ
Y-Not Radio
See publicationGuest Quarantine DJ on Y-Not Radio.
Hour long segment, I curated the playlist and talking points. -
Podcast
Quincy Questions
I chatted with Quincy Stallworth for his podcast Quince Questions. We chat about photography, music and life
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Podcast
Dreams Not Memes
Dreams not Memes is a podcast curated by Brian Walker of A Day Without Love. The podcast is about going more in depth about the ins and outs of being independent creator, collaborator, activist or entrepreneur. This podcast will include 1000 interviews from people around the world and their stories about navigating the struggles associated with finding your own vision.
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Radio Show
Craic Radio
Our Music Makers guest was Carolyn Lederach of Sofar Sounds. She curated a 5-song playlist featuring Dirty Dollhouse, Maitland, Kingsley Ibeneche, The Vernes and Ivy Sole.
CRAIC Radio is broadcast each Thursday from 5:00pm to 7:00pm (US Eastern) on WPPM 106.5 Philadelphia. It is hosted by Sean Timmons and Fergus Carey. Producer is Sean Timmons.
Listen to the live broadcast of our show each Thursday at 5:00pm (US Eastern) online: https://phillycam.org/listenOther authors -
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Podcast
What's Really Good
Carolyn Lederach is the Sofar Sounds Philadelphia City Leader where she coordinates monthly concerts in third places around Philly. In this episode we cover the ins and outs of Sofar Sounds, get into the story of how Carolyn got to where she is today, and talk about our small town upbringings and how that ties into what we do!
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Podcast
Socially Awkward
See publicationCarolyn Lederach and Evan never met, but they’re talking Penn State, US and UK music, and the fact that Carolyn Lederach is from Lederach, Pennsylvania. Coincidence? Find out!
(Apologies for the audio issues.) -
Podcast
25 O'Clock
It's important to recognize the equal importance of the people who are helping make a music scene without being in the spotlight. Carolyn Lederach is one of those people. She helps run SoFar Philly, a one-of-a-kind live music experience that you absolutely must check out if you're a true fan of live performance. She takes photos for a ton of outlets, writes, manages bands, and lends tour support on the road when she can. All without ever setting foot on stage.
Celebrate your…It's important to recognize the equal importance of the people who are helping make a music scene without being in the spotlight. Carolyn Lederach is one of those people. She helps run SoFar Philly, a one-of-a-kind live music experience that you absolutely must check out if you're a true fan of live performance. She takes photos for a ton of outlets, writes, manages bands, and lends tour support on the road when she can. All without ever setting foot on stage.
Celebrate your scene-makers, whomever they are, whatever they do. You need them, and they need you. That's how communities get formed and sustain. Carolyn is key to the Philly scene, and we have a great chat about how she got involved, and how she keeps things moving in her own way.
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Maybe Boys Finding a Way on The Maybe Trail - Artist Feature: Toy Soldiers
Root Down in the Shadow
See publicationToy Soldier's artist feature for the blog Root Down in the Shadow
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Deli Mag Online
The Deli Magazine
Courses
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Assistant Director Bootcamp
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COVID-19 Compliance Officer
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Food Handler
96i77-h9k8595
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The Science of Well-Being
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Projects
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Concert Posters
- Present
See projectDesigning and creating posters for Sofar shows, band shows, etc.
Languages
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English
Native or bilingual proficiency
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Spanish
Elementary proficiency
Recommendations received
13 people have recommended Carolyn
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