Ben Ricciardi

I find it amazing how often B2B Marketers ignore storytelling principles in favor of jamming as many proof points as possible into a video. As if this video is their singular opportunity to influence a prospect and they must get out as many pieces of information as possible with no thread or sequence. It seems like many are allergic to creating the kinds of content they voraciously consume all day long...as they procrastinate on writing their next completely unrelatable script. Maybe your first audience should be you? Would you watch this if you had no connection to it? There is a fallacy that B2B purchases are not emotional. Like buying a pair of Nike's will have a greater impact on your life & wellbeing than a massive decision committing your team, your colleagues and your customers to a large and expensive multiyear enterprise software solution... If you pick the wrong sneakers, literally no one cares. Not even you probably. Nothing changes. Oh well. If you pick the wrong software solution you can pile long term burdens onto everyone around you while jeopardizing your very job and livelihood. Which one seems more consequential? So yeah, there might be some emotion wrapped up in your decision. Add in the multi-level decision making and emotion becomes even stronger. How many times do humans get together and become less susceptible to emotion and passion? Not often. Ask Congress. So, in light of that, the next time you go to create a cornerstone piece of content, please keep in mind that the people you are trying to move are actually people. They feel things. They are savvy. They are smart. They deserve marketing that respects their intelligence and humanity while also respecting their time.

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Listing fees - what’s the deal? This is my advice to both operators AND affiliates. As a former CMO/CCO of a major operator and now an investor in a major affiliate company... I have a unique 360-degree view of the operator/affiliate dynamic. And specifically, how listing fees are viewed by both parties. I will cover this important topic in my latest newsletter (published on Thursday). In it, I cover: - The 3 market phases that shift the affiliate/operator power balance - My advice to operators to protect themselves from getting burned - My tips for affiliates to building thriving relationships (including how to avoid shady operators) In my humble opinion… This is a must-read for anyone on either side of the affiliate/operator equation. So check the first link in the comments and let me know once you sign up :)

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Whispers Of Success: Unveiling The Strategic Power Of Quieter Marketing via Forbes #SocialMedia #StoneyCreekSocialMedia #SocialMediaStrategy #SocialMediaManagement #Marketing #SocialMediaMarketing #ContentCreation #RelationshipMarketing #DigitalMarketing #Kalamazoo #MarketingStrategy #PortageMI #PPC #FacebookAds

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When it comes to your vertical specialization, are you a Shallow Specialist or a Deep Specialist? --------------------------- I'm Corey Quinn 🎯 Click my name + follow + 🔔 I help agencies specialize, simplify, and escape founder-led sales. #agencygrowth #deepspecialization #positioning

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How to grow your agency to $10m in 2 years. You have to start from the end, work out what the exit is you want for your business Get your team onboard Grow your team by defining your values first Set quarterly milestones up so you can break your big goals down into small achievable tasks Make sure you DM for the more on the AgenciesX framework or sign up for a copy https://lnkd.in/esFhcR2T

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Creating UGC videos is a strategic move to reach untapped markets and expand your audience reach. By incorporating user-generated content in your video marketing strategy, you can effectively engage with new demographics and establish a stronger connection with your target audience. Utilizing UGC videos allows for authentic storytelling and builds trust with potential customers. Embrace this trend to stay ahead in the competitive market landscape. #VideoMarketing #UGCVideos #ugc #marketing #business

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🚨 ATTN: Business Owners / Advertisers / Marketing Execs 🚨 Using a 100% human voice for your campaigns will help them connect with your audience. Let's chat to see if I would be a good fit to bring your message to life! #voiceactor #voiceover

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Let’s Talk Money: How to Monetize in Today's World 💰 #Monetization #Entrepreneurship #SmallBusiness #YouTube #TikTok Everyone has social media these days, but we entrepreneurs and small business owners need to start calling things by their name: monetization platforms. Did you know that platforms like YouTube, OnlyFans, and TikTok are developing advanced tools and new models to help us monetize our products and services? It’s true! 🔑 Key Insights: 📺 YouTube: Explore "Super Thanks," an animation viewers can purchase during live chats, allowing you to generate income while creating content. 📈 TikTok: Monetize through affiliate links placed in your content. With integration with Shopify, you can sell your products directly. 📸 OnlyFans: Expanding into various niches, this platform now allows professionals to offer exclusive content by subscription. Are you already exploring any of these monetization models? Let me know in the comments! 👇

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How did Jordan Howlett go from sleeping in a parking lot to becoming one of the biggest personalities on social media? Persistence: Over the past 3 years, Jordan has maintained an impressive output, posting a minimum of one video daily, often exceeding this with 2-3 videos across various platforms. Recognizing the importance of consistency in content creation, Jordan has persevered through both known and unforeseen challenges, demonstrating relentless dedication to his craft and continuous growth. Providing Value: Beyond merely entertaining his audience, Jordan adds genuine value by sharing secret recipes and money-saving food hacks. His content extends beyond the food niche, offering valuable insights into diverse topics. Jordan's understanding of the principle that the world operates on the exchange of value has propelled him forward, illustrating that being a value-add is essential for success in any field. Authenticity: In an increasingly homogenized media landscape, Jordan stands out for his authenticity. Grounded by his moral compass and integrity, he remains true to himself, distinguishing him from the crowd. He serves as a reminder that while temporary deception may yield short-term gains, authenticity is the cornerstone of lasting success. Data-Driven Approach: Jordan's commitment to understanding his audience through data analysis is evident. By meticulously examining platform analytics and engaging with his audience, he has gained profound insights into their preferences and behaviors. Balancing data-driven decision-making with creative intuition, Jordan maintains authenticity while adapting to evolving trends. Teamwork: Teamwork makes the dream work, and Jordan is very particular about who he works with and why. That said, it shouldn’t be a surprise as to why he’s been working with Greenlight Group from the start. Finding management that not only matches your ethos, but goes above and beyond to challenge you and push you to the next level is imperative for long-term success in the entertainment industry. This and the ability to adapt to your needs in an evolving entertainment landscape set us apart from other management companies. We work with clients to explore how market trends, consumer needs and emerging technologies can dramatically transform their businesses – and keep them ahead of the curve. The whole is greater than the sum of its parts, and we are incredibly intentional in working with creators, and building teams around them. Through teamwork, we are able to unlock a reservoir of collective potential that leads to achievements far beyond that of which solitary endeavors have the capacity to yield. Today, Jordan is on the cover of San Diego Magazine with a 6 page feature. It’s a big moment, but certainly not the end of the story. If you’re a creator, marketer, brand, or current “free agent” in entertainment who wants to WIN - Shoot me a DM!

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Winning competitions isn't TRACTION Signing partnerships isn't TRACTION Winning awards isn't TRACTION Downloads aren't TRACTION Signups aren't TRACTION Hiring isn't TRACTION If you don't have revenue, you don't have TRACTION. Investors don't care about ❌ Winning competitions ❌ Signing partnerships ❌ Winning awards These things might (it's a BIG might) de-risk failure at best, but it's usually red flag 🚩 TRACTION = REVENUE If you're pre-revenue, you should aim to demonstrate how fast and efficient you are in execution. ✅ Launch app in 4 weeks ✅ X downloads in 4 weeks #startups

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Here’s how we took @paloma_stories from 0 - 20k! You’ll be surprised by our strategy… 👀 #socialmedia #socialmediamarketing #draxsocial #socialmediaagency #viral #draxfax #socialmediahacks #whydidthisgoviral #casestudy

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Three big new FunnelBot AI features. Example of all three in the video below! - Banners (duh) - Giveaways + Invite Codes for multiple entries - Giveaways + Flash Sale Combos

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Dropping more SFVs (Short Form Videos: thanking Andrew Hong at Tobe in advance for building my BAG... you know... Business Acronym Game). Repurposing existing content is the fountain of youth, but there is a method to finding the gold in long form content. In my specific case, the show has a lot of puppet interaction, ad libbing, animation, oxford commas, and time allotted for people to draw along with the show. Compressing the drawing segments into a breakneck speed draw is a quick dopamine hit of time-lapse fun. I've found that linking to the full episode is not easy on some platforms, and not available or hard to find on others. Having said that, the analytics do show a bump in channel and episode performance. Oh! Link to full episode here: https://lnkd.in/gFEKtwis so take a quick break, grab a pen and paper and try it out! The kid in you will thank me.

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