Beni Rincon

Clients often ask us how to successfully roll out their #positioning. We often point back to the wisdom of Denise Persson of Snowflake and her 5 pillars to a successful marketing strategy. You're welcome! 😎 #SaaStr #marketing #growth

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Join Keen Decision Systems CRO, Bradley Keefer, and Head of Product, Joshua Lucas, for the CPGmatters.com webinar on Wednesday, June 26th at 2PM EST as they unpack the ways #AI is transforming the marketing budgeting and planning process. 💡Deep dive into machine learning 💡The power of large language models 💡Where to focus AI efforts   REGISTER HERE: ➡ https://lnkd.in/emmsB22p #CPGmarketing #marketingmix #marketingstrategy

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Want to get a competitive edge in the post-cookie measurement landscape? That's what VP of Analytics Benjamin Vigneron's panel at #smxadvanced is all about. Mark your calendars and join us - you won't spend a better hour on your marketing future this year. #advancedanalytics #marketingmeasurement

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See exactly how we define our target accounts and how we take action on that list. Grab your seat for this very special session

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More good news on AI + Marketing Analytics (first party data) "To date, the algorithmic fuel for these activities rested largely inside walled gardens or single-channel platforms. But warehouse-native AI and ML can scale first-party data in a way previously unimaginable, and can itself be further enriched by the products of its own implementation" #marketing #ai https://lnkd.in/gMMavfuY

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Did someone say AI for Marketing? Learn the different ways marketing teams use the Snowflake platform to enhance data analytics and to measure ROI accurately. What do you need? ❄️ Snowpark for data transformation ❄️ Snowpark ML for model training ❄️ Streamlit for interactive data apps What are the use-cases? ⚡ Measuring Ad campaign effectiveness: https://okt.to/xtLVCS ⚡Optimizing Marketing spend: https://okt.to/Sdh1Gt ⚡Customer Lead scoring: https://okt.to/EnBqxr ⚡ Advanced personalization: https://okt.to/C26zSs ⚡ Consented data management: https://okt.to/cinAUB

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Extract The Most Value From Your Data With Product-Led Growth   🦉  Collaboration is the key in today's market, and maximizing every dollar spent means combining #product and #marketing. It's a truth Mixpanel bakes into its brand DNA. 🎧 Listen to the latest #AppCentric podcast, where Amy Hsuan SVP of Global Customer & People Experience at Mixpanel discusses all this and more with Peggy Anne Salz and Ryoma Nelson https://lnkd.in/eFMxnbKw 📺 Watch on YouTube ⇒ https://lnkd.in/emU4PkZH 📔 Our Sustainable Growth Handbook will go live in the coming weeks, and will lay out the foundation for leveraging #analytics, user #segmentation, and targeted #engagement to unify the customer journey across your entire #MobileMarketing strategy. Sign up to our newsletter and receive the handbook as soon as it is released 💥 https://lnkd.in/eyKEjxpZ   #ConsultMyApp #UserAcquisition #ASO #CustomerJourney #SustainableGrowth

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Bulk Data Providers like Zoominfo and RocketReach promise large volumes of marketing data at low-budget prices. But what dangers do you need to look out for if you're using these generic data providers? We reveal the common problems users often face. https://lnkd.in/eR2WFYzR #marketing #data #B2B

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Attention marketers! 🗺️ Ever feel like you're navigating your customer's journey blindfolded? Fear not! Our latest article on customer journey mapping is your GPS to success. Discover how to: • Visualize your customer's path from awareness to advocacy • Identify pain points and opportunities along the way • Align your team around a shared vision Don't let your customers get lost in the marketing maze. Dive into our guide and start mapping your way to better experiences and higher ROI. Ready to become a customer journey cartographer? Click the link to chart your course! 📊🚀 #martech #MarketingStrategy #CustomerExperience #JourneyMapping https://lnkd.in/e8Rmjxg8

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Explore how Matillion empowers data teams to enhance their marketing analytics in this insightful article. It discusses the importance of integrating and transforming marketing data from diverse sources to drive strategic decisions and optimize marketing efforts. Matillion's Data Productivity Cloud simplifies these processes, enabling businesses to overcome challenges like data integration complexity and bottlenecks, ultimately leading to improved marketing performance and agility. Discover practical tips and a real customer success story here.

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Feeling lost in the data analytics jungle? ⬆⬇➡⬅ Struggling to place generative AI in your martech stack? Katie Robbert's article breaks down the data analytics hierarchy, showing where generative AI fits and how it can supercharge your marketing efforts. Level up your strategy - read it now! #marketing #martech #AI #dataanalysis #marketingops https://lnkd.in/eid2Vjrm

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📣 New destination announcement 📣 Now connect with your buyers at Databricks. Build your #brand and increase incremental sales with our purchase-based targeting, or access our ready-to-insights right in your own #CleanRoom! #CPG #marketing #advertising

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As analytics marketers, we always say, "Let your data tell the story." That's why we love discussing—in detail—all the amazing marketing tools available. After all, if you don’t understand the basics, how can you trust your data? Our latest blog jumps right into the thick of things in GTM by introducing built-in page variables like Page URL, Hostname, Path, and Referrer. Once you get a handle on GTM and GA4, you can rid yourself of data chaos and welcome streamlined insights. Whether you’re a marketing whiz, analytics guru, or dev wizard, our blog is your ticket to smarter tracking. Curious? Check it out and start letting your data tell a better story: https://lnkd.in/dktU4jGC #DataDriven #GoogleTagManager #MarketingTech #MarTech #Project3Consulting

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Unlock the Power of Intent Data! 📊 In our newest #B2BMX podcast episode, "No Fluff, All Action: 5 Intent Data Tactics You Can Use Right Now," Sarah Sehgal from OpenSesame takes us on a deep dive into actionable intent data strategies. With 30 minutes packed full of insights, Sarah covers how to integrate intent data into your marketing and sales processes, create dynamic account lists, and use actionable dashboards. Plus, hear real-world case studies demonstrating success and learn how to achieve quick wins with measurable outcomes. Listen today! https://bit.ly/4fuYz7U 📊 #DataDrivenMarketing #MarketingSuccess #B2BMarketing 

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💲 VP of Analytics Benjamin Vigneron's advanced analytics insights have driven many millions (if not billions) of dollars worth of performance improvement over his career in marketing. 💸 You can get the same insights for free on June 11 at #smxadvanced. Link in the comments! #marketinganalytics #growthmarketing

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Join the one and only Cory Sims for a fun, behind-the-scenes look at our latest blog, "Leveraging Customer Insight as Market Research (Insights-Driven AR)." Uncover how to leverage customer feedback (from peer review sites like G2 and Trust Radius) as a rich source of market and competitive intelligence, and see how Spotlight turns these insights into a winning edge for businesses. 🌟 Read the full blog now: https://hubs.la/Q02DHDJk0 . . #AnalystRelations #ARChat #TheSpotlightWay #SpotlightAR #beyondtheblog

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The Qualtrics Consumer Trends 2024 report reveals that two-thirds of customers won't report a bad experience. 😱 It's crucial to proactively gather and analyze feedback to keep them happy and loyal! At Accordia, we harness the power of data insights and direct feedback. Beyond CSAT surveys, we analyze customer behavior, spend, and visit frequency. By integrating feedback from various channels, we gain a full picture of the customer journey. Our Omnichannel Cloud Contact Center and AI-powered chatbots seamlessly integrate with CRM platforms to capture and analyze these insights, helping you identify pain points and enhance the overall customer experience. 🌟 📲 Speak to us: https://lnkd.in/gnRJ_iXy 📨 Email us: enquiry@accordiasolution.com 🌐 Visit our website: https://buff.ly/42inMvZ 💰 Claim your RM 5,000 Madani Grant: https://buff.ly/3wmHI5d #CustomerExperience #DataInsights #AccordiaGlobal #Omnichannel #WhatsAppChatbot #AIChatbot

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