“When you imagine an exceptional leader within an organization, Ben will come to mind. He was one of the most talented and amazing hiring managers I have ever had the pleasure of working with while at Omnicom Media. He knew what he was looking for to develop a strong and dynamic team coupled with the fact that he had a very clear way of communicating his vision. Ben was exceptionally focused and never allowed anyone who was working with him to feel isolated - which is why his team members would often tell me how much they enjoyed working with him. While we partnered together, he made sure I understood what he was seeking, communicated with me thoroughly throughout the process, offered clear feedback, and simply thanked me when the role was filled. Ben was truly an amazing hiring manager to work with and I'm honored to have had the chance to develop the team that is flourishing under his leadership today. ”
About
Activity
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🎉 Congratulations to Jessie Chen, Head of Digital, OMD Taiwan on being recognised as one of The Trade Desk's Innovators! "Brands today want to…
🎉 Congratulations to Jessie Chen, Head of Digital, OMD Taiwan on being recognised as one of The Trade Desk's Innovators! "Brands today want to…
Liked by Ben Hovaness
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We recently published a piece covering the buildout of carbon capture infrastructure, specifically looking at greenfield development and brownfield…
We recently published a piece covering the buildout of carbon capture infrastructure, specifically looking at greenfield development and brownfield…
Liked by Ben Hovaness
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OMD USA has retained its position as the top-billing media agency in the US for 2023, with billings totalling $9.6 billion, a 4.6% increase from the…
OMD USA has retained its position as the top-billing media agency in the US for 2023, with billings totalling $9.6 billion, a 4.6% increase from the…
Liked by Ben Hovaness
Experience & Education
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OMD Worldwide
View Ben’s full experience
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Licenses & Certifications
Publications
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Sold, For More Than You Should Have Paid: The Move to First-Price Cannot Cure What Ails Programmatic Auctions
Hearts and Science
See publicationThe rise of first-price auctions in programmatic advertising has had some negative consequences for advertisers. This paper examines the problems with first-price auctions from theoretical and empirical perspectives. It concludes with recommendations for advertisers and a proposal for reforming the programmatic auction system.
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Examining Early Results from the Snapchat Ads API Beta
Resolution Media
See publicationSnapchat has gone live with its biddable ads product. This article explains the benefits of a biddable, targeted ads model, and examines early findings from our initial tests.
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A New Dawn for Retail Measurement – Facebook’s New Offline Conversions API and Store Visit Tracking
Resolution Media
See publicationFacebook has rolled out the ability for retailers to measure the effectiveness of their Facebook and Instagram ads on store traffic and in-store sales. This article explores the history and future of online-to-offline measurement on the platform.
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Facebook Shuts Down Facebook Exchange In Favor of FB Ads API
Resolution Media
See publicationFacebook is shutting down FBX in November 2016. The article describes the display ecosystem dynamics and strategic imperatives that both birthed and killed FBX, and lays out the path forward for advertisers.
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Facebook Demand-Side Platform (DSP) Updates
Resolution Media
See publicationAn overview of Facebook's evolving DSP offering, what it means in the context of the existing Facebook Audience Network, and recommendations for testing.
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Twitter Releases Algorithmic Timeline Update
Resolution Media
See publicationI take a close look at what exactly Twitter's algorithm update entails, how it came to pass and how advertisers can take advantage of the changes.
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Facebook Brand Awareness Optimization: A Breakthrough for Brand Marketers
Resolution Media
See publicationFacebook has released a new buying method, Brand Awareness Optimization. This article explores Facebook's history of brand lift measurement, as well as the product's background and mechanics.
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Facebook Bidding Updates: July 2015
Resolution Media
See publicationFacebook has updated its CPC bid model to limit the actions advertisers pay for. This POV explores the changes in detail.
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Facebook Introduces Cost-Per-View Bidding
Resolution Media
See publicationThis POV highlights the difference between CPV for video views and Optimized CPM (oCPM), and how advertisers can decide which model is best for their campaign.
Honors & Awards
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Business Insider - Rising Star of Madison Avenue 2020
Business Insider
https://www.businessinsider.com/40-rising-stars-on-madison-avenue-changing-advertising-2020-11#ben-hovaness-managing-director-of-marketplace-intelligence-omnicom-media-group-17
Recommendations received
12 people have recommended Ben
Join now to viewMore activity by Ben
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"Omnicom 'ArtBot' Will Do For Creative What AI Has Been Doing For Media, So Far" Let's go Alissa Hansen!
"Omnicom 'ArtBot' Will Do For Creative What AI Has Been Doing For Media, So Far" Let's go Alissa Hansen!
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🌟 Our APAC rockstars Dileep Raj Singh and David McCallen joined other esteemed industry players at ATS Singapore 2024 earlier today to share their…
🌟 Our APAC rockstars Dileep Raj Singh and David McCallen joined other esteemed industry players at ATS Singapore 2024 earlier today to share their…
Liked by Ben Hovaness
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Kudos to our brilliant OMD USA team led by Chrissie Hanson for repeating the #1 position for 2023 on COMvergence's media billings leaderboard, a…
Kudos to our brilliant OMD USA team led by Chrissie Hanson for repeating the #1 position for 2023 on COMvergence's media billings leaderboard, a…
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🔥 DON'T MISS: Catch Dileep Raj Singh, Head of Digital, OMD APAC at ATS Singapore tomorrow for a panel discussion on adtech curation. The panel will…
🔥 DON'T MISS: Catch Dileep Raj Singh, Head of Digital, OMD APAC at ATS Singapore tomorrow for a panel discussion on adtech curation. The panel will…
Liked by Ben Hovaness
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Having traversed 700 miles of Scottish highland scenery over the last week and taken thousands of steps through castles and across cobbled streets…
Having traversed 700 miles of Scottish highland scenery over the last week and taken thousands of steps through castles and across cobbled streets…
Liked by Ben Hovaness
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Excited to share that we've opened a new role on the Grocery TV Marketing team in NYC. 😊 Feel free to apply below if it looks like a good fit!
Excited to share that we've opened a new role on the Grocery TV Marketing team in NYC. 😊 Feel free to apply below if it looks like a good fit!
Liked by Ben Hovaness
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Extremely humbled and honored to engage in an intimate conversation to share my career journey and the lessons I’ve learned along the way. 🌟 Looking…
Extremely humbled and honored to engage in an intimate conversation to share my career journey and the lessons I’ve learned along the way. 🌟 Looking…
Liked by Ben Hovaness
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McDonald's y OMD España, pioneros en la activación del formato Keep Watching Ad de Netflix en EMEA con “Famous Order”, junto a Manuel Turizo y Saiko.…
McDonald's y OMD España, pioneros en la activación del formato Keep Watching Ad de Netflix en EMEA con “Famous Order”, junto a Manuel Turizo y Saiko.…
Liked by Ben Hovaness
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It's Danielle Curtis Atanda's 20th anniversary with OMD USA. How amazing is that?! Congrats, my friend.
It's Danielle Curtis Atanda's 20th anniversary with OMD USA. How amazing is that?! Congrats, my friend.
Liked by Ben Hovaness
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Congrats to Chrissie Hanson CEO of OMD USA and the entire group for winning the media network award at Cannes Lions International Festival of…
Congrats to Chrissie Hanson CEO of OMD USA and the entire group for winning the media network award at Cannes Lions International Festival of…
Liked by Ben Hovaness
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Always Leading. That's Lisa Utzschneider CEO of Integral Ad Science on the #BeetStage with Jon Watts video to follow on Beet.TV
Always Leading. That's Lisa Utzschneider CEO of Integral Ad Science on the #BeetStage with Jon Watts video to follow on Beet.TV
Liked by Ben Hovaness
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