George Manas’ Post

OMD USA has retained its position as the top-billing media agency in the US for 2023, with billings totalling $9.6 billion, a 4.6% increase from the previous year. Publicis Media leads at the group level with $23.9 billion in billings. The COMvergence report highlights the overall growth in the industry, with total billings up 1.3% from 2022. Notably, digital media spending increased significantly, making up 54% of total billings. Some really interesting findings showcasing the dynamic nature and robust growth of the industry. Keep an eye on these industry leaders! You can read the full article here: https://lnkd.in/gj2Za5ED #media #mediaagency #mediaindustry #digitalmedia

With just a few days left in 2023, Omnicom Media Group is poised to end the year with the best net new business record (wins minus losses) among global media management groups for the second year in a row, a win-to-loss ratio of 3:1, and as the only group with positive net new business gains across every region. It’s been said that while good agencies adapt to change and better agencies anticipate change, the best agencies define and drive change. That’s what OMG did to unlock transformative growth for our clients in 2023. OMD Germany #omd #omnicommediagroup

Publicis Groupe has posted full-year & Q4 results, saying it is outperforming both ad holding companies & IT consulting peers... #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing Publicis London Publicis Media

Reporting on Omnicom Media Group's strategy to leverage its Agency as a Platform approach to outgrow the market in 2024, Campaign US reveals the vision, talent and technology that has the group and its three agencies – OMD Worldwide, Hearts & Science, and PHD - outperforming the competition.   As OMG CEO Florian Adamski explains, “Agency as a Platform opens up an opportunity for OMG to strengthen its own brand as a place its agencies can rely on for expertise, tools or technology; while also preserving the OMD, PHD and Hearts & Science brands, maintaining their unique processes and cultures that bring a different lens to the tools and capabilities that power them."   Read more on Campaign: https://bit.ly/46pVUX0   #BeOMG

With four of the Big Six holding companies having released their 2023 financial results (still waiting on dentsu and Havas), it’s safe to say that Publicis and Omnicom fared better last year than #IPG or WPP. And though most analysts will gauge that hierarchy of success on organic revenue growth, it has more to do with the directions each holding company chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t. #holdingcompany In this piece by Michael Burgi, we speak to Jay Pattisall of Forrester.

We’re proud to share that Publicis Media has retained the #1 ranking in global new business according to the Final 2023 Global New Business Barometer from COMvergence. At the media agency group level, Publicis Media leads in both global Total New Business (including retentions) at $6.1 billion and Net New Business (excluding retentions) at $3.2 billion among the “big 6” groups for the full 2023 year. Additionally, Publicis Media placed #1 among its competitors with a global retention rate of 61%. Further, Spark Foundry ranked first globally in Net New Business (excl. retentions) among the top 20 agency networks with incremental total billings of +$1.3 billion. Learn more about the report and rankings here: https://bit.ly/4atxPkR

Missed September's IPA Media Planning and Strategy Summit, or just want to dive into it again? Simon Frazier has collated some case studies, insights, and top tips in one handy guide. Download it for free: https://lnkd.in/gUFWgE48

OMD Digest is back, and in this series, OMD Worldwide takes a deep-dive into content and media as a modern strategy for growth. George Manas, OMD Worldwide's CEO, talks with Michael Bernardoni, Global Head of Creative Media, OMD Worldwide, to explore the agency's vision for creating impact with creative media. "We are in an age where it's content for brands. How can we look back at these unique partnerships and sponsorships we have with many of our partners, and then finding a place for a brand to create content that speaks to what it is, what it represents, and the role it plays in our lives" explains Michael B. Harnessing innovative content solutions across Omnicom is critical for our clients. Branded entertainment is having a renaissance and is being reimagined to meet evolving consumer expectations and a new media landscape.  Check out their expertise in content and creative media below and watch the full episode here: https://lnkd.in/ebPVmCeb #OMDDigest #Content #CreativeMedia 

It’s been quite a week for Omnicom Media Group agencies, with each one of our brands earning top honors from respected industry organizations that evaluate quality, creativity and business performance across global media agency networks.   On Monday, it was revealed that the RECMA - Research company evaluating the media agency industry Diagnostics report had named OMD Worldwide the best performing global media network overall, marking the seventh consecutive edition of the report in which OMD has earned the #1 ranking. Noting that gap in scores between OMD and the second ranked agency was the same as the spread between the second and eighth ranked networks, REMCA described OMD as “confirming its leadership, far ahead of its direct competitors.”    Tuesday’s publication of the WARC Media 100 Index ranking the most awarded work of 2023 saw PHD named the #1 media agency network. In addition to earning its first ever #1 ranking, PHD also had the #1 campaign of the year, and saw seven of its agencies around the world earn spots among the top 50.    Proving that good things come in threes, the 2023 COMvergence New Business Barometer that dropped today brought great news for our youngest — and still expanding — network Hearts & Science. Fueled by more than $1 billion in new business wins — including the global JLR business, Allwyn, Horizon Pharma and the Virgin Voyages global consolidation — and with a win/loss ratio of 4:1, Hearts & Science broke into the top three on the net new business ranking for the first time in the seven-year history of the report.    Individually, these achievements reflect the depth and breadth of talent, tools and technology powering each OMG agency network, and the innovative work that is delivering better outcomes for their clients. Collectively, they reaffirm the mission of the parent company: providing the future-fit capabilities that enable our agencies to lead our clients, our people, and the industry into new and greater opportunities for growth. #TransformExperiences #BeOMG  

When providing meaningful experiences transforms into strong performance and growth, that speaks for itself.