Paul Barsch

San Diego Metropolitan Area Contact Info
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Leveraging years working for Silicon Valley companies, as a demand gen marketing…

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  • EY

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Licenses & Certifications

Volunteer Experience

  • California State University San Marcos Graphic

    Guest Lecturer, MBA and Undergraduate

    California State University San Marcos

    - 9 years 1 month

    Education

    Guest lecturer for diverse topics such as supply chain, IT, cloud computing, artificial intelligence, advanced analytics, customer relationship management, big data architecture.

  • University of California, San Diego - Rady School of Management Graphic

    MBA Guest Lecturer

    University of California, San Diego - Rady School of Management

    - 2 years 5 months

    Education

    Guest lecturer for MBA courses on advanced analytics and MBA leadership seminar

  • San Diego State University Graphic

    Guest Lecturer, MBA and Undergraduate

    San Diego State University

    - 3 years 9 months

    Education

    Guest lecturer on marketing and technology topics for MBA and undergraduates.

  • California State University San Marcos Graphic

    Management Information Systems Advisory Board

    California State University San Marcos

    - 3 years 6 months

    Education

    Helped shape curriculum and content for CSU's MIS concentration to bridge the technical and managerial perspectives of Information Systems

  • California State University San Marcos Graphic

    Operations and Supply Chain Management Advisory Board

    California State University San Marcos

    - 3 years 10 months

    Education

    Helped shape the curriculum and content for CSUSM's Supply Chain concentration. The Global Supply Chain Management concentration helps students learn how to manage the worldwide supply network of a contemporary global company, including its supplier management, manufacturing or service delivering, distribution and marketing, procurement, including customer relationship management.

  • Vista Storm Soccer Club Graphic

    Head Coach

    Vista Storm Soccer Club

    - 4 months

    Children

    Head coach for GU14 team

  • Vista Storm Soccer Club Graphic

    Assistant Coach

    Vista Storm Soccer Club

    - 5 months

    Children

    Assistant coach for GU10 team and all-stars

  • Vista Storm Soccer Club Graphic

    Head Coach

    Vista Storm Soccer Club

    - 4 months

    Children

    Head coach GU14 team

  • North Coast Calvary Chapel Graphic

    Children's Program Volunteer

    North Coast Calvary Chapel

    - 6 months

    Children

    Promiseland program for 2nd-3rd grade.

  • President - School Site Council

    Madison Middle School, Oceanside, CA

    - 1 year

    Education

    The Madison Middle School Site Council reviews and updates the Single Plan for Student Achievement including proposed expenditures of funds allocated to the school.

  • President - Board of Directors

    Heritage Legends at Key Largo, Vista, CA

    - 4 years 8 months

    Economic Empowerment

    President of Board of Directors for non-profit organization. Presided at board meetings, responsible for community relations, and charting strategies for financial health. Executed contracts, directed financial resources, approved budgets, and ensured that financial records were properly kept and maintained. In 4 years, through stringent financial management, solvency (% funded) ratios went from 36% to 102%.

Publications

  • How sustainable supply chains are driving business transformation

    EY.com

    Survey responses from 525 senior supply chain executives show how global organizations are approaching a frontier of financial and nonfinancial opportunities in supply chain sustainability. Nearly half struggle to measure the return on their activities, and many are focused primarily on savings and efficiency.

    However, the business case benefits for some companies stretch beyond cost savings to increased productivity, profitability and better management of operational risks. Executives…

    Survey responses from 525 senior supply chain executives show how global organizations are approaching a frontier of financial and nonfinancial opportunities in supply chain sustainability. Nearly half struggle to measure the return on their activities, and many are focused primarily on savings and efficiency.

    However, the business case benefits for some companies stretch beyond cost savings to increased productivity, profitability and better management of operational risks. Executives who know what to measure and which KPIs to track are already making gains on their competition.

    See publication

  • How to move AI from magical to practical

    EY

    Contributor to the article that asks how can CIOs start implementing artificial intelligence and demonstrating value immediately.

    See publication

  • 4 Business Risks Preventing Big Data ROI

    Forbes

    Financial risk aside, business risk actually plays the bigger spoiler in properly estimating future cash flows and profitability of a big data project.

    See publication

  • Big Data Business Case: Three Big Data ROI Gotcha's - And How To Avoid Them

    Forbes

    Three implications or "gotchas" to consider for your big data financial business case.

    See publication

  • Calculating the 4th Big Data "V" -- Value using the Net Present Value Technique

    Forbes

    It is sage advice to temper some of the frenzy in adopting open source with a solid financial analysis.

    See publication

  • Dark Data: Take A Page From Sherlock Holmes

    Forbes

    When captured, stored, and analyzed, dark data sources (raw format generated from devices, sensors, and computers) can drive additional value for your company.

    See publication

  • 3 Steps to Better Hadoop Environment Management

    Teradata Magazine

    Learn three best practices that can help you improve Hadoop operations. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

    Other authors

  • Don't Let Your Data Lake Turn into a Swamp

    Teradata Magazine

    The simple installation of a Hadoop cluster does not constitute a data lake. In fact, without following best practices, the investment will result in wasted time and money. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

    Other authors

  • Is your business ready for big data?

    World Economic Forum

    When preparing for exponential data growth, it's important to take a fresh look at your existing IT architecture—and make sure that your data management, data processing, development tools, integration and analytic systems are up to snuff.

    See publication

  • TRUST Your Analytics Provider

    Teradata Magazine

    Learn how to evaluate and identify a competent provider to ensure your business is well positioned to leverage all available data and gain the insights it needs. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

    Other authors

  • Fill the Gap with Managed Services

    Teradata Magazine

    Companies that capture large and diverse data sets—and use advanced technologies to quickly act on the insights gleaned—have a head start in the race to increased market share. However, getting to that state is a challenge without qualified personnel who have the appropriate knowledge and skills. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

    Other authors

  • Stretch Your Private Cloud

    Teradata Magazine

    Public clouds have a “not-so-silver lining,” with documented concerns over security, privacy, availability, data loss and latency issues. Organizations wishing to mitigate risks associated with storing and analyzing sensitive data in public clouds are increasingly turning to private clouds. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

  • Learning from Placebos, Mexican Coke & Acupuncture

    Inc Magazine

    Our expectations have everything to do with how much we like a new product or experience.

    See publication

  • The Murky World of Paid Online Reviews

    Inc Magazine

    You need to get the word out about your new product or service. What if you paid someone -- or a lot of people -- to review it for you?

    See publication

  • Tie a Stronger Partnership with Managed Services

    Teradata Magazine

    What kinds of managed services help with integration, database administration, analytics? This article helps answer the question. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

  • Smart Data Collective (85 articles)

    SmartDataCollective.com - "The World's Best Thinkers on Data"

    Monthly "Risky Business" column assessing the risks and rewards of data analytics.

    See publication

  • How to Launch Your Business Intelligence Competency Center

    Teradata Magazine

    If your company has seen some success with BI efforts but wants more impact, a Business Intelligence Competency Center (BICC) initiative might be just the remedy. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

  • Steps for Better Data Warehouse Capacity Management

    Teradata Magazine

    The ability to effectively plan and forecast company resources to meet demands that drive value and that address customer needs is critical for any business. For CIOs and IT management, this planning function is important across the breadth of their technology infrastructure—and is especially true for the data warehouse. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

    Other authors

  • As Decision Making Windows Shrink

    Conference Board Review

    As the forces of globalization continue to connect and intertwine
    commercial and financial markets, and new technologies
    come online in the marketplace, the time between “event” and
    “action” is rapidly closing.

    See publication

  • Get Peak Data Warehousing Performance

    Teradata Magazine

    Much like the strength, conditioning and agility plan of an athlete, best practices in database performance management techniques will ensure the active data warehouse is well tuned. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

  • MarketingProfs (122 Best Practice Articles)

    MarketingProfs- "Real-World Education for Modern Marketers"

    Best practice marketing publication with a reach of 600,000 professionals globally.

    See publication

  • Strategies to Improve Data Warehouse Price/Performance

    Teradata Magazine

    Multi-temperature data warehousing enables the next leap forward: the ability to keep all business data in the warehouse—forever. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

  • Analytic Pipelines: Release the Flow

    Teradata Magazine

    How do you run complex queries on multi-structured data to parse through raw clickstream logs, market basket data, transactional data and more? Analysis of these information types helps enterprises discover hidden patterns, understand customer behaviors, and illuminate customer, supplier and partner networks. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

    Other authors

  • Step into the Cloud

    Teradata Magazine

    Organizations stepping into the cloud—especially for analytic capability—should be cautious of workload demands. Analytic workloads are often compute- or I/O-intensive, or both, and therefore may not be ideally suited for traditional cloud infrastructures. Teradata Magazine no longer publishes, however PDF of the article can be made available via request to the author.

  • Teradata Cloud: The Perfect Fit

    Teradata Magazine

    Teradata® Cloud provides enterprises with flexible “as a service” options for data warehousing, discovery platform solutions and open-source Apache™ Hadoop®. These capabilities are available in a simple pay-as-you-go pricing model that helps reduce capital expenditures

    Other authors
    See publication

Courses

  • Accounting for Decision Making

    ACCT-6305

  • Advanced Macro-Economic Theory

    ECON-6306

  • Biotechnology and Healthcare Management

    MGT 6370

  • Business Analytics - Quantitative Analysis

    CIDM-6305

  • Cultural Intelligence

    EY coursework

  • Digital Marketing

    MKTG-6352

  • Financial Management of Biotech and Healthcare

    FIN-6370

  • Information Technology Management

    CIDM - 6310

  • International Economics and Economic Development

    ECON-6341

  • Leadership

    MGT-6345

  • Marketing Strategy

    MKTG-6348

Honors & Awards

  • Top Data Science Blogger

    Data Science Central

    Named in top 180 leading data science bloggers - Data Science Central

  • Best Case Study Presentation

    TDWI

    Solution Summit for Cloud BI

  • Advanced Communication Gold Award

    Toastmasters International

    Earned Advanced Communication Gold Award - Toastmasters highest speaking distinction

  • Marketing Champion

    MarketingProfs

    Named "Marketing Champion" by MarketingProfs, an online community of 600,000 marketing professionals.

Organizations

  • Toastmasters International (Club 4130 - Carlsbad, CA)

    President, Vice President of Education, Vice President Public Relations, Treasurer, Club Mentor

    - Present

    Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs.

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