Annette Goodfellow

New York City Metropolitan Area Contact Info
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Results-driven executive with a history of leading organizational transformations…

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Experience & Education

  • AlixPartners

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Publications

  • Retail Viewpoint: Launching Private Brands in a Changing World Requires New Ways of Thinking

    AlixPartners

    Retailers that want to develop a private brand must avoid simply chasing a low-cost, high-margin option that will not build customer loyalty. Instead, they must make deliberate choices around driving brand loyalty, building brand awareness, and understanding customer perceptions to ultimately drive profitability

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  • Retail Viewpoint: Brick and Mortar is Far from Doomed

    Recent headlines for traditional brick-and-mortar retailers have been grim. But those who assume brick-and-mortar retail is doomed are missing the bigger picture

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  • Spectacular Homes of Michigan

    Panache Partners

    Coffee table book showcasing top interior designers and architects in Michigan featuring Greater Detroit, Grand Rapids, and the upscale communities along the Great Lakes’ shores

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