Angela Bonnici

BOSTON

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Not surprisingly, I spend a great deal of time evaluating how brands communicate with people over 50. It’s taken a while, but progress is being made. Americans in their sixth, seventh, eighth, even ninth decade of life are among the most powerful consumers in the market because they have money, time and the willingness to try new brands. Check out the latest brand tracker from Ad Age and The Harris Poll, which measures how brands fared in 2024 amongst 50-plus consumers. Not surprisingly, brands associated with travel topped the list. This sector has been one of the more creative, innovative and authentic in depicting and communicating with audiences over 50 and beyond. But, FINALLY, the beauty industry is demonstrating that it now understands the power of the 50-plus consumer. For years, this sector was among the worst offenders in marginalizing or rendering invisible people in their later years, but that has really begun to change. Two beauty brands made the top 10 cut amongst those in the survey. This goes to show that understanding real lifestyles (vs. outdated preconceived notions) opens entirely new markets to consumer brands. Take a look and then share your thoughts on the brands that made the list – or others you think are really getting this right! #Marketing #Advertising #OlderAdults #BeautyIndustry #TravelIndustry

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Thanks for the great read, Michelle Songy. And in short, yes, PR is still worth it. This article delves into the evolving journalist-PR landscape, reminding us that relationships, killer storytelling, and adaptation are still the PR power trio. It's a must-read for those of us navigating the ever-changing comms realm. https://lnkd.in/gYVitmiP

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Many brands want to share their DEI initiatives but fear the backlash that may ensue. Learn how to successfully message your DEI strategy in 2024 in our latest blog. #DEI #BrandStrategy

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Dope piece in The Emerald Magazine - "7 Infused Products to Help Keep You Cool This Summer" - featuring several products from ayrloom - including Ayrloom UP Lemonade, Ayrloom Rescue Menthol Balm, and Ayrloom Beverage Enhancer! Head on over to your nearest #dispensary and pick up some #ayrloom to heighten your summer. "Beyond refreshing flavors, #cannabisinfused products offer a range of benefits to enhance summer activities. #Cannabis has been shown to potentially help regulate body temperature through its interaction with the #endocannabinoid system (ECS), our body’s master regulator. The ECS plays a role in maintaining homeostasis, which includes temperature regulation, among other functions. Research suggests that cannabinoids like #THC and #CBD may influence the ECS to promote a cooling effect, making cannabis-infused products an intriguing option for staying comfortable on hot summer days." #cannabiscommunity #MarinoCannabis #NYCannabis #CannabisSummer #CannabisEdibles

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Build Resilience from the Inside Out. What separates the good from the great in high-pressured careers like PR? According to research, 75% of performance is determined by character - not competence. In this episode of #imPRessions, Peter Rea shares how developing virtues like courage, compassion and hope can help you thrive under uncertainty. If you want to boost your ability to perform under pressure, stream this episode. The Pollack Group

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Considering a career in public relations? Check out this piece by Christina Fera and Emilita Dela Cruz on the internship experience at Argyle. Thanks for sharing Canadian Public Relations Society (CPRS) - Toronto! #pr #publicrelations #prcareer

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📣 Did you miss PR Newswire's recent webinar? Don't worry! Watch the on-demand webinar now and learn how to unlock the secrets of expanding your story's impact. Our esteemed panel of industry experts dove deep into: * Unlocking maximum media coverage * Amplifying visibility and engagement * Mastering the essential distribution tools for success Seize this opportunity to level up your #PR game! Watch now and let us propel your story to new heights. #Webinar #ProfessionalDevelopment #Networking

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In media relations, the fastest PR team often wins the coverage 🥇 🏃‍♀️ 💨 Delay = coverage killers. So when prospects smartly ask “what do you need from us to be successful?” My answer: access & action. ✔️Access to your bench of C-suite spokespeople ✔️And fast *action* from them when opportunity strikes If you’ve got a good story to tell, don’t let inertia take the wheel. To put it another way? Put up or shut up 🤐 This is the way ✊ #publicrelations 👇

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Fellow Chicago communicators! I'll be speaking at the upcoming ALI Conferences later this month. If you haven't already secured your spot, make sure to do so. You won't want to miss it 💡 My panel will be focused on #changemanagement and fostering adoption with your internal audience. They say change is the only constant in life.... so join us for examples and tips on how to adapt quickly to changing circumstances, build trust, belief and excitement with your employees, and how to plan for the unexpected. ⚡ #ALIcomms #internalcommunications #digitalcommunications #corporateculture #corporatecommunications

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In our latest episode of #imPRessions, David H. Dancer talks with co-hosts Jennifer Lewis and Kalli Vetrano about how to rebrand flawlessly. Having led iconic rebrands across industries, David shares the do's and don'ts of revamping a brand. From communicating changes to customers instead of surprising them to phasing in modifications, Dancer's advice is truly 💯. In this episode, David breaks down famous fails like Twitter/X and wins like Dunkin shedding "Donuts." Are you feeling inspired to modernize your business? Tune into this episode before starting your revamp. #Rebranding #BusinessBranding #MarketingStrategy #MarketingPodcast #BusinessPodcast #LinkedInMarketing #podcast The Pollack Group

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Are brands pulling back on support for Pride this year? It has been a few weeks since I chatted about this with Allison Carter at Ragan Communications and PR Daily and I still believe that they are not. Rather, I think we are seeing fewer brands veering into the rainbow-washing space given the heightened risk of criticism from LGBTQ+ advocates (and vocal anti-LGBT activists) on inauthentic or superficial and performative allyship. However, those brands that understand that action earns trust are continuing to support Pride by uplifting their work to embrace inclusive policies, creating impact-focused purpose-driven campaigns, and promoting a culture of belonging by celebrating and uplifting their employees, consumers, and partners. These brands are not backing away from those values and there is plenty of data to show that this will continue to drive growth, as noted by this year's #ReturnOnLeadership (ROL) Index, comprised of companies with strategic clarity, alignment, focus, and a sense of meaning, showing that the ROL Index (+49%) has outpaced both the S&P 500 (+26%) and the Dow Jones Industrial Average (+11%) over the past three years.

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Great insight from fellow #MightyTeammate Allison Heard on why we ask ALL the questions. The more we know your business, the more we can be an extension of your team and a better partner to help share your story. #ReputationIsEarned

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Whew! The Ragan Communications and PR Daily conference is complete! 🎉 It was packed with insightful, smart, funny and generous employee communicators from all industries. To everyone I met there, I am looking forward to staying connected on LinkedIn. Karen C. Forté, Adrienne Leigh Hoyt and I were over the 🌜with how the Manager Comms course went and the great people we got to spend time with during that session. #employeeengagement #middlemanager #managercomms #Zenoinsights

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In every interview situation, there are some phrases that spokespeople use which make their listener cringe. Here are the key phrases to avoid when you're speaking to journalists #pr #mediatraining  

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Grateful to Agility PR Solutions for featuring my brand new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬! "New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released" "I felt there was a need for this type of book that explains—in a straightforward fashion—the work of PR professionals and the challenges they face so that companies can get the most out of engaging with a PR consultant or agency and achieve their public relations goals." #B2BPRbook #newauthor #publicrelations

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