Andy Tamayo

Nueve puntos that moved me about The One Club For Creativity Miami's free LATINX UNBOXED webinar this afternoon: 1. You don't need to be Latin@ to be well-versed in the culture. 2. RE: Most Notable Shifts in Hispanic Marketing in the last years - After years of explaining the 'WHY' of marketing to our community, conversations are finally more in the 'HOW'. 3. Marketing to our community is beyond appealing to other Latin@s. The penetration of our culture is global and that's beautiful. 4. No data is perfect. 5. RE: AI - There's value in a person knowing the client that AI can't touch (pun intended :) 6. RE: AI taking over everyone's job - People crave people. 7. Live big. We draw from our experiences; get out there. 8. RE: Mentorship - Be an ungatekeeper. 9. RE: Talent - Look out for the ones who have a combination of talent + curiosity; those hungry to be great for their own self being. Mari J Garcia, Marcos Macias, Lee Maicon, Isabella Sanchez & Angela Sustaita-Ruiz, muchísimas gracias por su tiempo.

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Coachella: a cautionary tale for brands. Despite its star-studded lineups and passionate attendees (we see you, Taylor Swift!), the festival recently hit a sour note with a record-breaking lack of interest. Over the years, Coachella went from music fest to brand extravaganza. Brands, eager to be 'cool,' splurged on everything from art installations to VIP parties, reaping short-term benefits and boosting Coachella's visibility as a marketing benchmark. But nothing lasts forever, and now they're facing the music. What does Coachella stand for today? What legacy has it created? Without clear guidelines for partnerships, space usage, and participation - letting people use it the way they saw fit - Coachella's brand has been diluted away. Brands, take note: protecting your equity goes beyond logos. Comprehensive guidelines should cover employee conduct, decor, and partnership strategies, ensuring a cohesive brand experience. Coachella can bounce back, but it will take deep reflection before next year's lineup announcement to reclaim the essence that made it special to begin with. #Coachella #Brand #BrandExperience

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Great copywriting is the ability to say so much in so few words. Being able to do it in two words and say something so well, with a smile, is a real skill. Here is a prime example. Bravo to the creators of this. #copywriting #creativity #advertising

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From the Beaches of Cancun to Boardrooms Worldwide: The Power of Creative Disruption At The Commitment Summit in Cancun this week, I had the privilege of working one-on-one with three visionary business owners. Each came with a unique challenge, and each left with a game-changing ad concept. Here's a glimpse into the creative process: 1. Revolutionizing Call Centers: Challenge: Showcase an app's superiority over traditional call centers. Solution: A stark visual contrast between a dark, outdated boiler room and a sleek, efficient app interface. Watch for this at the Level Up summit in October! 2. Elevating Automotive Accessories: Challenge: Make car seat replacements exciting. Solution: An attention-grabbing concept featuring a sheik and a camel, transforming a mundane product into a luxury adventure. 3. Demystifying SEO: Challenge: Make SEO services tangible and intriguing. Solution: A massive white room with an elephant in the corner - a visual metaphor that'll stop viewers in their tracks. These sessions exemplify the power of creative thinking in business. It's not just about the product or service; it's about how you present it to the world. This is the essence of what we do in the BAM (Branding, Advertising, and Marketing) community. Every week, members get: • 90-minute live sessions covering branding, advertising, and marketing • Real-time Q&A and problem-solving • Direct access to me and my 4 decades of advertising experience In today's crowded market, standing out isn't just an advantage - it's a necessity. Whether you're a startup or an established brand, the right creative strategy can be the difference between blending in and breaking through. Interested in elevating your brand's presence? Visit www.bamismyjam.com to learn more and see if BAM is the right fit for your business goals. Let's turn your business challenges into creative opportunities. #CreativeMarketing #BrandStrategy #BusinessInnovation #BAMCommunity

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I got that feeling, because Im at Target, Sipping a latte, Shopping for nothing, but buying everything. Isn't this Yargets overall strategy? They want us to stroll, roam, browse, and enjoy being in their store. This ad is absolutely hilarious and brilliant. It highlights the thing about Target that we all love and evokes emotion. While watching this commercial I saw myself in a few of these characters (cough, cough, the latte drinker, and plant enthusiast). 🎵 Perfect song choice. When it feels like a no-brainer that this ad worked.... that means its a real gem and a marketing win. Watch the Ad 👉 https://lnkd.in/gSQ2e9nY #Target #TargetStores #targetCommercial #FunnyCommercial #Marketing #MarketingWin #MarketingSuccess #MarketingInsights

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I never take for granted the privilege of having a career I love. Coupled with the opportunity to collaborate in projects with talented filmmakers like Esteban Pedraza and Alexandra Qin, truly creates the perfect recipe for a thriving career. One of those projects was a public service announcement (PSA) campaign developed for the Crisis Line of the Sexual Assault Center in Tennessee, aimed at affirming that the Crisis Line is a safe and supportive space for all survivors. The PSA prominently featured individuals from the LGBTQ+ community and diverse racial and ethnic backgrounds, ensuring that every survivor could see themselves represented. The campaign portrayed individuals discussing how past assaults continued to affect their daily lives and provided education on what to expect when calling the Crisis Line. This initiative was crafted in close collaboration with Crisis Line staff to gain a deep understanding of the call process, the data, the challenges in reaching diverse audiences, and the common misconceptions that deter people from seeking help. Culture Shift Team (CST) discovered that a fear-based narrative was less effective and that a tone of gentle encouragement and empowerment was essential. The campaign strategically depicted survivors in typical daily situations, showing the pervasive impact of sexual assault on their lives and illustrating how reaching out to the Crisis Line could bring relief from the persistent thoughts that haunted their day-to-day experiences. Ultimately, the PSA aimed to empower survivors, encouraging them to seek help and illustrating the positive outcomes of doing so through the experiences of the actors featured in the campaign. Our firm, Culture Shift Team, Inc., is a leading consultancy specializing in multicultural marketing and DEI (Diversity, Equity, and Inclusion), committed to driving equitable change through data-informed and culture-driven strategies. To learn more about our work, visit the link below. https://lnkd.in/gtGWy2Xa #cultureshiftteam #DEI #culture #inclusivemarketing #multiculturalmarketing

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Here's the latest digital campaign of four :15s from Crew Marketing Partners for Earth's Own Food Company working with the talented fashion photographer, Nick Merzetti at Merzetti Studios. It's creamy, it's steamy and oh so dreamy. Fresh out of the gate and the results already look great. Amazing team effort from Naeem Walji, Brahm Finkelstein, Teresa Maria De Paz, Cameron Tomsett, Nick Merzetti, Jennifer Sidoriak, Jessica McCullough, Chelsea Prest #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #webdesign #graphicdesign #design #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #bhfyp #onlinebusiness

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Stoked for CimaFunk, an artist we have been partnering with brands over the past year. He made history as the first Cuban-born artist to play Coachella and he blew the roof off the place. If you are interested to connect with his world, we have opportunities with Cima at Jazz Fest later this month. #advertising #marketing #media #socialmedia #socialinfluence  #influencermarketing #music #musicmarketing #musicbusiness #musicindustry #livestream #branding #brandedcontent #contentmarketing  #musicstreaming #musicmatters #socialstrategy #socialmediatrends #social #emergingartists #digitalmarketing https://lnkd.in/gEnuZzZY

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This is yet another proof that AI is here to stay. Robert Zemeckis' latest feature film is at the same level of content quality as all his other movies but with the added exponential enhancement of storytelling and visual narrative through Generative AI. Training their models with factual actors' historical information delivers a de-ageing process like no other; Metaphysic.ai continues to break ground! I can't wait to see this film. It already feels like another excellent, feel-good tearjerker. 😎 #MetaphysicAI #GenerativeAI

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How does history move you? I am immensely proud to be part of a team that partners with such important and impactful clients. We are honored to collaborate with the National Civil Rights Museum on their next chapter: History Moves Us Forward. The new evergreen campaign was inspired by the timeless words of Dr. Martin Luther King Jr.: "If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do, you have to keep moving forward." This video is just a snippet! To see the full version, head over to the @ncrmuseum Facebook and Instagram pages! #HistoryMovesUsForward #NCRM #10YearsOfABCDMagic #ABCDSoulfulCelebration

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I began my career as a designer in the film industry before shifting over to he publishing industry. I worked for half a dozen different magazines, thanks to an incredible opportunity to be mentored by one of the all-time most highly respected creative directors. Rhonda Rubinstein was an incredible influence on my design thinking and capabilities. We worked at numerous magazines together but to this day, my most rewarding and satisfying work was at Mother Jones. It was creative, expressive, challenging and it's my "radicalization" began to take shape. (Turns out I've *always* maintained controversial, non-mainstream views.) In the years since I've done less and less design work and more writing and strategic planning. But as Rhonda cautioned, "once an art director, always an art director." More recently, I've been working in the neurodiversity disability space. In diving into his new realm I did a ton of research into neurodivergent-friendly design. Turns out what's good design for autistic, ADHD, dyslexic and other neurodiverse people is good design FOR EVERYONE. Or, if I may make a tiny little leap here, design is a discipline. The advent of apps *cough Canva* that put design within reach of anyone with a smartphone has resulted in a world full of awful, hard to read, difficult to follow design—particularly in social media. So, dear fledgling social media rockstar, dear start-up tech bro, dear content creator...please do yourself a favor and take a design course or two. There is no app for good design. Design is a discipline. But at the very bare minimum… STOP CREATING SLIDES AND CONTENT IN LONG PARAGRAPHS OF ALL CAPS CENTERED COPY BLOCKS. Thanks for coming to my TED talk and stay tuned for my Design Direction for Non-Designers workshop next month.

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While we are in the middle of awards season, it’s a good time to remember that the quality of the work that gets in front of the most consumers is what matters most for the future of our industry.

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New Era: Giniyas Media Services Rebranded! Big news! We’re excited to unveil the new face of Giniyas Media Services a blend of creativity, technology, and innovation. Our rebranding isn’t just a change of visuals; it’s a reflection of our expanded capabilities and renewed commitment to pushing the boundaries of what’s possible. What’s Changed? A sleek, cutting-edge logo that captures our essence in the realms of design and tech. A vibrant color scheme that speaks to our dynamic and creative spirit. Why the Transformation? In a world where the only constant is change, we strive to lead it. Our rebranding symbolizes our growth and the integration of our services—from eye-catching prints to robust software solutions. With our rebrand, we bring you a one-stop experience for all your printing, branding, graphics design, and software development needs. Join us on this thrilling journey. Let’s create, innovate, and inspire together! Checkout at: www.giniyasmedia.com #Rebranding #InnovationUnleashed #CreativeTech #branding #graphics #printing

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Gracias BrandStorytelling Forbes and especially Catherine James for repping TelevisaUnivision's tremendous connection with Gen Z Latinos across our social platforms! #creators #Lacultura #casacultura #youngamericaviveaqui #social #culture #lafamilia #latinidad #adelantejuntos "As the Latino population in the United States continues to grow, so does its impact on culture, prompting a reevaluation of how brands engage with the demographic. At the nexus of this cultural convergence lies Gen Z Latinos, who are not just consumers but arbiters of the authenticity with which their culture is reflected at them commercially. Their unique blend of tradition and innovation demands brands embrace the many facets of their heritage, acknowledging the nuanced differences across Latin American and Caribbean nations and condemning monolithic caricatures of the Latino experience. TelevisaUnivision is not just adapting but pioneering the future of brand relevance in an increasingly diverse and interconnected world".

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Understand your audience, know where to find them, and make content that they like.

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Speechlees

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Strong writing can entice people to shrug at low production value.

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🎇 NEW WORK 🎇 INTRODUCING "BETTER IN EVERY SENSE" - Shopping with your senses is such a smart platform for the quality difference that L&B works hard to bring to people. It really is a grocery experience you can see, feel, hear, and most importantly, taste. Smart strategy. Beautiful execution. What could be better?

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Have you ever heard or read a report recommending brands to engage strongly in #Hispanic communities but need help understanding why? Well, this movie does a great job of answering that question and much more! Just like the title of the film, "The Long Game," the involvement isn't only in September. It could start in September, but it ends in August. . #multicultural #marketing #Advertising #Consumerinsight #retail #cpg #cmos #ceos #brandstrategy #strategy #netflix

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