And Toys R’ Us proves that it has never been so easy and efficient for anyone to create mediocre advertising 😂 I guess it will become even more common for some c-suites say “my son/ daughter did this and it’s equally as good as the agency’s work, why do we need them?” #Advertising #Creativity https://lnkd.in/eMcrGNNE
Mediocre is a glowing review for what this ad is.
Spencer Buck
4w
It’s as emotive as a spreadsheet.
Don Kurn
4w
If you’re only seeing this one commercial, you’re missing the bigger picture. With AI, whatever can be imagined can be created—if not today, then tomorrow.
I've said it before that AI does average exceedingly well. If just doing "good enough" is your forte the AI is definitely coming for your job. The real question is how many clients and agencies are willing to accept the bare minimum of effort. Historically speaking....a lot of them.
Lola Bakare
4w
Alas one wonders - can mediocrity maximize business results. As long as the answer remains "no" I still want to believe the invisible hand will slap the sh*t out of people who do work this way.
Richard Hill
3w
The actual execution obviously lacks, well, quite a bit. Look past the melting bikes, disappearing freckles and other editing mistakes for a moment. It lacks heart, it lacks emotion, and some are saying it lacks imagination. However, this is just the start. We are witnessing what will become a massive shift in the way marketers approach communications. I am not wresting with if they should have/could have and am acknowledging this is just the beginning.
The story should be about how a brand that self-destructed under $5B debt is now opening stores again five years later.
Honestly, the ai intro shot is the best part of this. It’s definetely not AI’s fault that this ad is such a stinker.
Global Business and Partnership Executive | CDO Program MIT | Digital Transformation
4wFernando Machado Do you think this was a problem of the people using AI or the use of AI Tools itself? To make the question clearer: Do you think that a brilliant mind would be able to do a great Ad using AI?