Anamitra Banerji

Anamitra Banerji

San Francisco, California, United States
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  • Afore Capital

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Patents

  • Promoting content in a real-time messaging platform

    Issued US US9319359B1

    A real-time messaging platform and method are disclosed which can be used to promote content in the messaging platform. In one embodiment, the promotion system is disclosed which performs initial candidate selection so as to narrow down the set of candidate promotions before applying more expensive processing. The candidate selection takes advantage of the connection graph information associated with accounts in the messaging platform to identify targeted accounts. In another embodiment, the…

    A real-time messaging platform and method are disclosed which can be used to promote content in the messaging platform. In one embodiment, the promotion system is disclosed which performs initial candidate selection so as to narrow down the set of candidate promotions before applying more expensive processing. The candidate selection takes advantage of the connection graph information associated with accounts in the messaging platform to identify targeted accounts. In another embodiment, the promotion system uses a prediction model to predict a user's engagement with the promotion and utilizes the prediction to assist in ranking the candidate promotions. Promotions can be assigned metrics based, for example, on a weighted combination of user engagement rates, decayed with time to reflect an intuition that recent interactions by one or more users with the promotion will have a greater impact than older interactions with the promotion.

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  • Content resonance

    Issued US US9298812B1

    A real-time messaging platform and method is disclosed which classifies messages in accordance with a combination of user engagement events as modified to reflect the temporal structure of the user engagement events. A message can be assigned a metric based, for example, on a weighted combination of user engagement rates, decayed with time to reflect an intuition that recent interactions by one or more users with the message will have a greater impact than older interactions with the message…

    A real-time messaging platform and method is disclosed which classifies messages in accordance with a combination of user engagement events as modified to reflect the temporal structure of the user engagement events. A message can be assigned a metric based, for example, on a weighted combination of user engagement rates, decayed with time to reflect an intuition that recent interactions by one or more users with the message will have a greater impact than older interactions with the message. Different types of interaction by one or more users with the message can be assigned different weights when the different engagement events are combined and, also, can be assigned different temporal characteristics.

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  • Content resonance

    Issued US US8682895B1

    A real-time messaging platform and method is disclosed which classifies messages in accordance with a combination of user engagement events as modified to reflect the temporal structure of the user engagement events. A message can be assigned a metric based, for example, on a weighted combination of user engagement rates, decayed with time to reflect an intuition that recent interactions by one or more users with the message will have a greater impact than older interactions with the message…

    A real-time messaging platform and method is disclosed which classifies messages in accordance with a combination of user engagement events as modified to reflect the temporal structure of the user engagement events. A message can be assigned a metric based, for example, on a weighted combination of user engagement rates, decayed with time to reflect an intuition that recent interactions by one or more users with the message will have a greater impact than older interactions with the message. Different types of interaction by one or more users with the message can be assigned different weights when the different engagement events are combined and, also, can be assigned different temporal characteristics.

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